James Throgmorton Email and Phone Number

Interactive Marketing Manager •Worked with global team to plan, budget and execute large-scale, digital marketing strategies•Managed and directed third party marketing and publicity contractors•Maintained relationships with and pitched strategic features/content premieres with key media partners- MTV, Fuse, Alternative Press, Rolling Stone, etc.•Worked with developers on the design, functionality and budgeting of all artist and label websites and interactive campaigns•Collaborated with creative team and artists to produce tour and campaign imagery•Strategized and executed social messaging and e-mail blasts for the label and all artists

Merchandise Manager•Oversaw the design and development of touring, online and retail merchandise for the entire roster•Worked with third party logistic partners to print, distribute and sell artist merchandise globally•Managed all artist and label web stores in the US, UK and EU

Marketing Manager/ Artist Relations Manager•Served as the liaison between talent and design team•Developed and maintained relationships between artists and management•Coordinated with international subsidiaries on marketing initiatives and themes•Significantly increased web traffic, online sales and size of online community•Created and executed complex marketing strategies for traditional marketing efforts, Point of Purchase campaigns, brand website, social networks, retail events, tours and concerts•Collaborated with designers, sales team, and graphic artists to develop and improve products and website•Identified and maximized opportunities for innovative online/viral marketing campaigns geared towards the growth of traffic and revenue