Core Responsibilities:• Website Audits and Optimisation: Conduct comprehensive website audits to identify areas for SEO improvement. Implement on-page and technical optimisation strategies to enhance website performance.• Technical SEO: Collaborate with the development team to resolve technical SEO issues, ensuring optimal site performance and addressing Core Web Vitals.• Keyword Research: Undertake extensive keyword research to identify opportunities and align the… Show more Core Responsibilities:• Website Audits and Optimisation: Conduct comprehensive website audits to identify areas for SEO improvement. Implement on-page and technical optimisation strategies to enhance website performance.• Technical SEO: Collaborate with the development team to resolve technical SEO issues, ensuring optimal site performance and addressing Core Web Vitals.• Keyword Research: Undertake extensive keyword research to identify opportunities and align the content strategy with user intent and search demand.• Content Strategy: Work closely with the content team to ensure content is optimised for search engines and meets the intent of our target audience.• Algorithm Updates: Stay updated on search engine algorithm changes and adjust our SEO strategy accordingly to ensure continued visibility and ranking.• SEO Reporting: Monitor, analyse, and report on our SEO performance metrics, providing actionable insights and recommendations.• Team Collaboration: Foster a collaborative environment, working closely with internal teams and external agencies to ensure SEO best practices are implemented across all digital assets.• Budget Management: Oversee SEO budgets, ensuring resources are allocated efficiently to achieve the best ROI. Show less

Having successfully trained team members to manage the content and links departments, I transitioned to leading the overall SEO strategy, technical and on-page aspects, ensuring continuous growth and success for clients.Key Achievements:• Drove organic strategies that generated tens of millions in revenue for clients.• Achieved an average ROI of over 1000% across campaigns.• Expanded the SEO client base by over 300%.• Secured top rankings for competitive keywords… Show more Having successfully trained team members to manage the content and links departments, I transitioned to leading the overall SEO strategy, technical and on-page aspects, ensuring continuous growth and success for clients.Key Achievements:• Drove organic strategies that generated tens of millions in revenue for clients.• Achieved an average ROI of over 1000% across campaigns.• Expanded the SEO client base by over 300%.• Secured top rankings for competitive keywords consistently and outranked much larger competitors for clients.• Tripled client testimonials for the Organic Search Department.• Led over 20 successful website migrations across varied platforms.Core Responsibilities:• Conducting website audits, managing site migrations and architecture.• Implementing technical SEO strategies, including addressing Core Web Vitals, in collaboration with development teams.• Performing keyword research, on-page optimisation, drop analysis, site visibility assessments and backlink audits.• Responding to algorithm updates, optimising site speed, and selling SEO services.• Executing monthly SEO checks, internal linking audits, and managing client SEO campaigns.• Upselling services, selecting beneficial tools, and developing custom SEO solutions.• Overseeing budgets, setting and tracking KPIs, and managing P&L statements.• Fostering team growth, streamlining operations across departments, and collaborating with external agencies and internal teams.• Refining processes, completing GAP analysis for clients, and managing local SEO strategies.• Coordinating with PPC teams and dev teams, advising on content creation, and providing general account management. Show less

Key Achievements:• Regularly hit all link targets for clients.• Secured backlinks from over DR90 + Websites.• Achieved over 1,000,000 monthly pageviews from content assets created.• Doubled the size of the team in the content and links departments.• Set up efficient training processes and process documents which allowed me to transition into a new department.Core Responsibilities:Links / Outreach:• Assisted the sales team with outreach and content… Show more Key Achievements:• Regularly hit all link targets for clients.• Secured backlinks from over DR90 + Websites.• Achieved over 1,000,000 monthly pageviews from content assets created.• Doubled the size of the team in the content and links departments.• Set up efficient training processes and process documents which allowed me to transition into a new department.Core Responsibilities:Links / Outreach:• Assisted the sales team with outreach and content proposals.• Conducted competitor link analysis and presented link strategies to clients.• Researched and developed innovative link strategies and executed outreach activities to earn valuable backlinks.• Ensured link targets were met and managed relationship databases.• Addressed disavows and revoked manual action penalties.• Trained team members and created process documentation.• Collaborated with account managers to facilitate clear communication of workload to clients.• Managed link budgets and resources.Content:• Developed content briefs for freelancers, incorporating SEO optimisation to ensure articles ranked effectively.• Crafted and presented content strategies to clients and reported on their success.• Created comprehensive 3-month content plans and ensured content was optimised for SEO.• Conducted keyword research for articles and audited client blogs to develop strategies for SEO improvement.• Implemented tactics to enhance the conversion rate of traffic driven to articles.• Designed creative assets and reviewed existing content for potential "quick wins".• Trained and mentored members of the content team to promote professional growth and maintain a high standard of work. Show less

At Just Search I conducted a variety of different tasks on a regular basis.These tasks were as follows:Making use of inbound marketing to promote client's websites and products.Managing link-building/off-page campaigns.Achieving first page results for competitive keywords across multiple niches.Using inbound marketing tactics to gain additional traffic for clients.Providing the sales team with quotes for off-page work.Training junior… Show more At Just Search I conducted a variety of different tasks on a regular basis.These tasks were as follows:Making use of inbound marketing to promote client's websites and products.Managing link-building/off-page campaigns.Achieving first page results for competitive keywords across multiple niches.Using inbound marketing tactics to gain additional traffic for clients.Providing the sales team with quotes for off-page work.Training junior members of staff.Revoking/removing both manual action penalties and algorithmic penalties.Distributing press releases.General brand promotion for clients.Using SEO techniques to aid clients websites.Differentiating link building activity to naturalise back link profiles.Social media promotion.Running outreach campaigns - Building and maintaining relationships with sites for promotional purposes and to ascertain links. Show less