• Built and managed 9+ luxury fashion retailers and exclusive travel properties online. • Managed P&L of multiple client online stores sequentially increasing revenue x1000%/12 months.• Created and implemented 100s of CRM campaigns driving significant KPI growth (Shopify / Salesforce / Drip / Klaviyo / Mailchimp).• Worked closely with internal stakeholders and external agencies to shape digital strategy and exceed client goals.• Initiated, creative directed and managed well in excess of 500 photoshoots across both e-commerce and editorial.

• Developed and executed content strategy aligning brand goals with target audience – increasing website traffic and engagement significantly.• Implemented distribution strategies ensuring content-reach through SEO, social media and email marketing.• Monitored content performance using Google Analytics (UA + GA4) and deriving insights and refining content strategies.

• Built and maintained excellent influencer and media relations across print, online and social.• Played a central role in planning and managing logistics for local events, creating unforgettable brand activations and engaging experiences.• Provided regular reporting across the team and to senior management using external tracking platforms demonstrating success of initiatives and activations.

• Played a pivotal role in evolving the brand's identity through content strategy, ideation, and execution.• Collaborated across marketing functions and business units to ensure the delivery of the highest-quality content.• Supported in strategy, planning and execution of partnerships programs ensuring coordination and brand consistency across all touchpoints.