James Vair Email & Phone Number

Saint Paul, Mn, Us

Minneapolis, Minnesota, Us

• Member of the :ratio Masterbrand team, stewarding the brand across all categories and consumer touchpoints• Lead orchestration of :ratio’s Cross-Category initiatives and oversee orchestration, strategy planning and execution of :ratio’s dedicated dairy and cereal/granola BX plans to help :ratio breakthrough during key consumer moments that matter• Serve as day-to-day lead for all agency partners (creative, media, PR, website) to flawlessly executing all tactical needs• Partner with DX Associate Manager in developing :ratio’s full-funnel media plan to drive :ratio’s awareness and volume goals• Partner with additional stakeholders, as needed, including CMI, Commerce and Customer Teams on key reporting, strategy planning and commerce opportunities to support :ratio’s evolving business goals• Manage :ratio's multi-million dollar cross-category, consumer budget in partnership with brand stakeholders• Own the strategy and day-to-day management of RatioFood.com, organic social media and email outreach efforts to drive engagement through these owned channels

Minneapolis, Minnesota, Us

• Acted as a first point of contact for Channel Marketing (Brand Management) team, General Mills' culinary team, creative agencies and other cross-functional teams in the creation of operator-first marcomm strategies, campaigns, and plans• Managed overall marcomm annual budget across K-12 and Non Commercial channels, determining prioritization of funds and ongoing project tracking and burn rates• Assisted in planning and execution of channel media plans• Partnered with Performance Marketing and other internal partners to personalize and optimize based on customer understanding, campaign performance, and business data & analytics.• Conducted quarterly analysis of marcomm campaign efforts to determine opportunities for optimization and insights for future activations, presenting findings & recommendations to cross-functional stakeholders• Championed an operator-first mentality, ensuring any/all efforts supported strategic business goals and those of General Mills' operator customers• Participated in selecting and onboarding new creative agency, helping to elevate campaign creative and strategy for greater impact and effectiveness• Consulted on development of new demand gen platform capabilities, including Pardot, Salesforce Custom Data Platform and Salesforce Interaction Studio to add greater customization, tracking and personalization to operator outreach efforts in marcomm campaigns• Vetted and acted as the subject matter expert on a new platform for hosting quarterly operator webinars, identifying cost savings for the organization yet greater efficiency and attendee experience

Minneapolis, Mn, Us

· Client experience includes Bailey Nurseries, Medtronic, Mosaic, Saint Mary’s University of Minnesota, Crystal Farms, CCFBank and Utepils· Act as a primary contact and serve as the clients’ marketing partner by demonstrating a deep understanding of their business, customers, goals and objectives· Lead the development and implementation of clients’ marketing communications plans, overseeing and executing a variety of projects including lead generation, brand strategy, packaging design and product launches· Train and mentor Account Coordinator and Account Management Interns· Assist with business development and prospecting initiatives, as needed· Manage annual planning, monthly forecasting and invoicing

Minneapolis, Mn, Us

Minneapolis, Mn, Us

Clients include: Optum, OptumRx, Real Appeal, UnitedHealth Group, UnitedHealthcare, Cox Business, Roundel (Target Media Network), C.H. Robinson· Build and support new and ongoing client relationships by serving as day-to-day contact for mid- and senior-level clients· Lead agency teams in development of digital, direct mail, print, strategy and media campaigns from kickoff to final approval· Endeavor to always keep clients up to speed in terms of project status and next steps, anticipating needs and supporting them and the agency for success· Assist with billing, forecasting, SOW development and invoice tracking· Partner with cross-functional teams to support internal agency initiatives, as needed· Support internal agency initiatives through Periscope’s Culture Club· Mentor junior team members and assist in on-boarding new hires

Minneapolis, Mn, Us

Clients include: UnitedHealth Group, UnitedHealthcare Medicare & Retirement, Optum, OptumRx and Intuit

Minneapolis, Minnesota, Us

· Client experience included CHI Franciscan Health, KleinBank, AltaOne Federal Credit Union, Navigator Credit Union, Frandsen Bank & Trust· Served as the primary contact for clients on several foundational accounts and project lead for internal teams· Provided strategic direction by identifying solutions to anticipate needs while elevating creative and moving the client’s business forward· Oversaw a diverse range of projects including branding, print and direct mail, website redesigns, digital marketing and search engine optimization campaigns· Coordinated with external agency partners, as needed, to execute multichannel campaigns· Assisted in drafting statements of work, forecast management and budgeting

Plymouth, Minnesota, Us

· Created marketing communications materials for the Marketing and Sales departments including press releases, one-pagers, website content, and social media content· Acted as primary, day-to-day contact for marketing agencies on key campaigns· Supported all aspects of Solutran’s new S3 / Healthy Savings product through competitive analysis, content creation and product development· Reported directly to Solutran’s executive team

Moorhead, Mn, Us

Supported and developed a variety of public relations, promotions, and marketing initiatives, including:• An on-campus housing campaign geared toward junior and senior students• Student staff feedback surveys• Assessment surveys• Student staff selection marketing efforts• Housing sign-up process marketing efforts• A social media campaign

Moorhead, Mn, Us

Supported the day to day needs of the office by:• Managing and processing transcript requests• Providing support for large department projects including First Year Student Registration, and processing of AP/ IB/ PSEO Credit- Assisting with special projects as needed

Moorhead, Mn, Us

Served first as a Resident Assistant and later the Townhouse Facilities Manager for the Department of Residence Life. During three years of employment, I supported the department by:• Fostering community development• Assisting with maintenance issues, • Serving as a liaison between campus resources and students, • Enforcing campus policies• Planning and facilitating 2011 Fall Training for the nearly 80 student and professional staff members

Moorhead, Mn, Us

• Oversaw the planning of two of the largest events on campus, including a 1,000-person brunch and all-campus talent show. • Coordinated with campus personnel from campus sound to catering in order to produce a high-quality event• Acted as an emcee for both events.

Cincinnati, Ohio, Us

• Facilitated break scheduling and staffing requirements for the front end.• Followed up with company policy in regards to employee conduct and behavior.• Mediated customer issues and ensured that staff provided excellent customer service.

Lincoln, Ne, Us

• Drafted seven columns for newspaper publication• Researched and wrote talking points and consumer alert press releases• Created and updated foundational document for 2010 Annual Report- Assisted in the updating and editing of the 2009 Annual Report, “Justice for All,” the office'slargest annual public relations piece- Supported several upper level administrative staff including the Director of Programs,Director of Communication and Director of Constituent Services- Drafted June 2010 electronic in-office newsletter