Brand Marketing Manager for Merrychef - A Welbilt company

During my time working for JASTAR Capital I have worked my way up from Marketing Executive responsible for the social media, email activities and website management for The Elvetham Hotel, to managing all advertising and branding for both The Elvetham Hotel and The Winchester Hotel & Spa. Responsibilities include:• Managing and training a junior Marketing Assistant in the key aspects of their role.• Planning the yearly marketing activity for 2 hotels based on seasonal holidays.•… Show more During my time working for JASTAR Capital I have worked my way up from Marketing Executive responsible for the social media, email activities and website management for The Elvetham Hotel, to managing all advertising and branding for both The Elvetham Hotel and The Winchester Hotel & Spa. Responsibilities include:• Managing and training a junior Marketing Assistant in the key aspects of their role.• Planning the yearly marketing activity for 2 hotels based on seasonal holidays.• Creating promotional offers to maximise hotel occupancy.• Rebranding all visible materials for 2 hotels including creating and maintaining new websites, menu designs, digital and print adverts. • Managing the yearly marketing spend including PPC, online promotions, print advertisement and product ordering.• Working closely with an external marketing agency to construct weekly emails and social media posts, manage PPC focus and monitor website performance.• Using Photoshop and Canva to create eye-catching imagery used within weekly marketing communications, magazine advertisement and product brochures.• Writing and reviewing blog content to encourage website traffic.• Communicating with clients to create partnership deals and encourage bookings. • Responding to customer enquiries and reviews across social media and review platforms.• Organising and promoting ticket events for guests to attend, attracting new audiences to the venue.• Reporting on marketing performance using Google Analytics and Social Media platforms. Show less

During my time working for JASTAR Capital I have worked my way up from Marketing Executive responsible for the social media, email activities and website management for The Elvetham Hotel, to managing all advertising and branding for both The Elvetham Hotel and The Winchester Hotel & Spa. Responsibilities include:• Managing and training a junior Marketing Assistant in the key aspects of their role.• Planning the yearly marketing activity for 2 hotels based on seasonal holidays.•… Show more During my time working for JASTAR Capital I have worked my way up from Marketing Executive responsible for the social media, email activities and website management for The Elvetham Hotel, to managing all advertising and branding for both The Elvetham Hotel and The Winchester Hotel & Spa. Responsibilities include:• Managing and training a junior Marketing Assistant in the key aspects of their role.• Planning the yearly marketing activity for 2 hotels based on seasonal holidays.• Creating promotional offers to maximise hotel occupancy.• Rebranding all visible materials for 2 hotels including creating and maintaining new websites, menu designs, digital and print adverts. • Managing the yearly marketing spend including PPC, online promotions, print advertisement and product ordering.• Working closely with an external marketing agency to construct weekly emails and social media posts, manage PPC focus and monitor website performance.• Using Photoshop and Canva to create eye-catching imagery used within weekly marketing communications, magazine advertisement and product brochures.• Writing and reviewing blog content to encourage website traffic.• Communicating with clients to create partnership deals and encourage bookings. • Responding to customer enquiries and reviews across social media and review platforms.• Organising and promoting ticket events for guests to attend, attracting new audiences to the venue.• Reporting on marketing performance using Google Analytics and Social Media platforms. Show less

Hotelplan Group Ltd. is the parent company for many different travel brands within the UK,including the well know ski holiday brands of Inghams Ski, Esprit Ski, Ski Total, Flexiski andSanta’s Lapland, as well as our recruitment platform Workaseason. Responsibilities include:• Creating weekly dynamic emails tailored for each individual band. This involved writingthe content, sourcing imagery and using the HTML coding to alter the email format.• Creating audiences to receive… Show more Hotelplan Group Ltd. is the parent company for many different travel brands within the UK,including the well know ski holiday brands of Inghams Ski, Esprit Ski, Ski Total, Flexiski andSanta’s Lapland, as well as our recruitment platform Workaseason. Responsibilities include:• Creating weekly dynamic emails tailored for each individual band. This involved writingthe content, sourcing imagery and using the HTML coding to alter the email format.• Creating audiences to receive targeted email and direct mailers, (Email send volumes:Esprit Ski: 18,000, Ski Total; 12,000, Santa’s Lapland 30,000).• Using photoshop to create eye-catching imagery used within weekly marketingcommunications, web banners, direct mailers, magazine advertisement and brochures.• Maintaining and updating multiple brand websites ensuring products and offerings areaccurate. This involves copywriting and coding using Umbraco and Wordpress CMS.• Writing creative briefs to external agencies to help create direct mail pieces for multiplebrands. (Send volumes approximately 4,000 recipients per send).• Creating and scheduling engaging social media posts which compliment the weekly salesmessages and encourage website engagement. (Facebook followers: Esprit Ski: 9,200, SkiTotal: 6,600, Santa’s Lapland: 24,000, Workaseason: 7,100).• Writing and reviewing blog content for each individual brand to encourage website traffic• Monitoring community dialogue and responding to customer enquiries across socialmedia platforms.• Working closely with the product, commercial, IT and E-commerce teams to ensure allmarketing messages are understood and optimised.• Reporting on weekly marketing performance using Google Analytics for web, SilverpopIBM for all email KPI’s and social media for brand engagement.• Organising and managing external corporate events representing and introducing ourbrands to new and existing audiences. Show less

Managing all of the marketing activity for the in house overseas recruitment team, recruiting over 1000 people every winter for Hotelplan UK Ltd.My responsibilities included:• Updating and refreshing the branding to make it more relatable and appealing to attract applicants.• Implementing the new branding across the recruitment website, social media print material.• Shortening the application process on the recruitment website.• Creating a new system of branded emails to… Show more Managing all of the marketing activity for the in house overseas recruitment team, recruiting over 1000 people every winter for Hotelplan UK Ltd.My responsibilities included:• Updating and refreshing the branding to make it more relatable and appealing to attract applicants.• Implementing the new branding across the recruitment website, social media print material.• Shortening the application process on the recruitment website.• Creating a new system of branded emails to deliver important information to the new employees.• Re-writing every job description visible on the website to increase their appeal and follow the same visual format (approximately 70 different job descriptions).• Create new recruitment videos which are visually engaging. • Shoot and create promotional videos advertising individual jobs overseas.• Advertising available jobs across social media channels. • Creating mailing lists and sending out informational emails to the new employees.• Responding for social media message enquiries from applicants and new employees. Show less

Holiday representative, being the main line of support for guests on their holiday, including arranging excursions, arranging airport transportation. based in the towns of Cortina d'Ampezzo, Gardone Riviera (Lake Garda) and Champoluc.

Holiday representative, being the main line of support for guests on their holiday, including arranging excursions, arranging airport transportation.

Assisted in the viewing, sale and letting of properties within the Solihull area, as well as taking property photos, creating particulars and advertisement material.