James Watson

James Watson Email and Phone Number

Senior Director of Marketing at St. Luke’s @ St. Luke's Health System
About James Watson

• 20 years of communication, branding, marketing and PR experience• 15 years of experience specific to health care• Led cancer campaign that won the 2015 gold award from Marketing Healthcare Today magazine and saw 25% increase in cancer service line volumes• Extensive experience building campaigns for health care product lines such as cancer, orthopedics and cardiology • Strong leadership skills with progressive management growth• 2-year, employer-sponsored fellowship with the health care think-tank Advisory Board Company in Washington, D.C.• Positively managed budgets in excess of $5 million• Computer/design skills, including Adobe programs such as InDesign, Muse and Photoshop• Strong history with social media, digital marketing and CRMs• Regularly negotiated six-figure vendor contracts• Extensive physician relations experience, including recruitment, practice branding and strategy

James Watson's Current Company Details
St. Luke's Health System

St. Luke'S Health System

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Senior Director of Marketing at St. Luke’s
James Watson Work Experience Details
  • St. Luke'S Health System
    Senior Director Of Marketing
    St. Luke'S Health System Nov 2016 - Present
    Boise, Idaho, Us
  • Providence Health & Services
    System Director Of Brand Marketing
    Providence Health & Services Oct 2015 - Nov 2016
    Renton, Wa, Us
    Served as the director of brand marketing for all Providence services across five states with a focus on mission, innovation and growth.Coordinated with other teams inside and outside of marketing to integrate strategy and promote the Providence brand across all audiences and media.As part of Providence's focus on being at the forefront of marketing innovation, worked closely with system research and product marketing teams as well as with the public relations and communications teams to ensure effective and impactful efforts in every location served.
  • Providence Health & Services
    Director Of Marketing And Communication For The Oregon Region
    Providence Health & Services Oct 2014 - Sep 2015
    Renton, Wa, Us
    Served as the director of all marketing and communications in Oregon for the largest employer in the state and the third largest health care system in the nation. Providence works to be at the forefront of health care marketing, focusing on new and social media as well as how to blend our message with other organizations inside our region to create healthier communities, together.
  • Providence Health & Services
    Marketing And Communications Manager For Southern Oregon Service Area
    Providence Health & Services Aug 2013 - Sep 2014
    Renton, Wa, Us
    Served as the manager of all marketing, public relations and communications in Southern Oregon for the largest employer in the state and the third largest health care system in the nation. Providence works to be at the forefront of health care marketing, focusing on new and social media as well as how to blend our message with other organizations inside our region to create healthier communities, together.
  • Cheyenne Regional Medical Center
    Director Of Marketing And Communications
    Cheyenne Regional Medical Center Dec 2010 - Mar 2013
    Cheyenne, Wy, Us
    Responsible for all marketing and communications for Cheyenne Regional Medical Center – a 221-bed tertiary medical center - the Cheyenne Regional Foundation, and the 18-practice Cheyenne Regional Physicians Group.Oversaw a seven-person marketing and communications team with a $2 million budget.Upon arrival in 2010, implemented a computer-based project management system, increased print/collateral materials output by 50 percent while keeping costs 25 percent below budget and rebranded physician practices to be in line with the health system branding.Created a systematic process for internal communications around organizational branding. Served as a leader in the organization’s Studer initiative and was a member of the Epic EHR Core Team for the system.Redirected a portion of marketing efforts to new media, increasing Facebook feedback posts 400 percent in 12 months. Oversaw the current creation of a new system website that includes a visitor dashboard aligned with social media.
  • Mountain States Health Alliance
    Corporate Director
    Mountain States Health Alliance Jan 2006 - Nov 2010
    Progressive management growth over a seven-year period in the largest healthcare system serving the highly competitive market of northeast Tennessee and southwest Virginia.Answering directly to the corporate vice president of marketing and communications, held responsibilities for all PR and communications for the entire not-for-profit health system, foundation and physicians group as the organization grew from a six-hospital system to a 13- hospital system covering populations in four states. Led the system’s Web Team and social media efforts. system, though there are people on the group at some larger facilities. We have a total of about 9,000 employees and 1,800 hospital beds.
  • Mountain States Health Alliance
    Corporate Manager
    Mountain States Health Alliance Jan 2004 - Jan 2006
    Working in conjunction with the corporate director of marketing, served as the primary media contact for the not-for-profit health system, foundation and physicians group as the health system began its growth across state lines and into new markets.Worked extensively in the creation of regular press releases and print as well as electronic publications.Helped organize special events and community outreach in Tennessee and Virginia.
  • Johnson City Press
    Senior Political Reporter
    Johnson City Press Aug 1999 - Jan 2004
    Covered local and state politics for one of Tennessee’s larger daily newspapers with a circulation of more than 35,000.
  • Peace Corps
    English Teacher
    Peace Corps May 1997 - Jun 1999
    Washington, District Of Columbia, Us
    Lived in rural African village teaching English, AIDS education and environmental education as well as other Peace Corps projects.

James Watson Skills

Public Relations Press Releases Leadership Healthcare Social Media Marketing Public Speaking Community Outreach Social Media Marketing Nonprofits Hospitals Strategic Planning Marketing Communications Management Event Management Healthcare Management Strategic Communications Grant Writing Facebook Healthcare Information Technology Internal Communications Physician Relations Social Networking Project Management Ehr Budgets Fundraising Team Building Event Planning Physicians Media Relations Newsletters Healthcare Consulting Advertising Editing Copywriting Electronic Medical Record Program Development Budgeting Healthcare Information Technology Nonprofit Organizations

James Watson Education Details

  • University Of West Florida
    University Of West Florida
    English
  • Healthcare Executive Fellowship, Advisory Board Company
    Healthcare Executive Fellowship, Advisory Board Company
    Healthcare Executive Fellowship
  • East Tennessee State University
    East Tennessee State University
    Rural Health Issues

Frequently Asked Questions about James Watson

What company does James Watson work for?

James Watson works for St. Luke's Health System

What is James Watson's role at the current company?

James Watson's current role is Senior Director of Marketing at St. Luke’s.

What is James Watson's email address?

James Watson's email address is wa****@****lhs.org

What is James Watson's direct phone number?

James Watson's direct phone number is +130727*****

What schools did James Watson attend?

James Watson attended University Of West Florida, Healthcare Executive Fellowship, Advisory Board Company, East Tennessee State University.

What skills is James Watson known for?

James Watson has skills like Public Relations, Press Releases, Leadership, Healthcare, Social Media, Marketing, Public Speaking, Community Outreach, Social Media Marketing, Nonprofits, Hospitals, Strategic Planning.

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