> Marketing & Communications Lead for HydraB Group and HYCAP Group (private equity) across six+ businesses in the clean-tech and net zero mobility value chain in UK, Europe and M-E. Largest company revenue +40% yoy growth to +£650mill, with £1bill target by 2026;> Leading the creation and expansion of an integrated marketing services group focused on accelerating net zero innovators’ growth - transforming from an inhouse capability to a standalone Agency supporting Clients from wider market.> Strategic business partner with C-suite Clients and spearheading new business & growth:-- Drove Agency Group +200% revenue growth from 2022-24 and a further +30% growth budgeted for 2025;- Client portfolio expanded x2 with new business wins;- M&A and partnership activity to extend offer and geographic footprint into Europe, M-E (and US planned);- Attracting and leading a purposefully-motivated team;- Full P&L and cashflow responsibility / Board management.

> Chairman of the Board & Advisor to founder, CEO and MD of emotion AI business - on a mission to be the empathy engine for the digital world;> Supporting the development and growth of a multi-disciplinary team using AI to build the emotional layer for the Creator Economy;> Helping creators, brands, agencies and platforms implement behavioral learning models across digital interactions to continually improve the quality of their human interactions.

> Key member of Leadership Team, responsible for Marketing & Comms, Business Development & Sales;> Scaling a zero carbon emissions, green-tech disruptor - on a mission to sustainably solve the global water crisis, with a solution that combats climate change;> Developed and executed the partnership, sales and influencer strategy:- - created a network of international sales representatives, all sales materials, a US$750mill+ business pipeline - stretching from Middle-East and Africa, Australia, California and Latin America;> Led the development of a comprehensive marketing strategy and all activation, including - fit-for-market product, targeting & pricing strategy, brand strategy & design, digital & social media, regional campaign creation, PR comms/press and media management and interviews, events (webinars, EXPO 2020 Dubai) and all other activity across the marketing & comms mix;> Regular speaker and panelist at international events, including COP26 and COP27 / One Young World & Extreme Hangout;> Investor sourcing, pitching for all working capital and project financing needs and managing shareholder relations and comms.

> Led creation and growth of a global joint venture business across WPP agencies (creative/engagement, media, data & technology) focused on customer-centricity and digital business transformation to drive growth;> Grew venture new revenue to +$40mill across EMEA, NA, APAC and LATAM.> Delivered solutions and growth for Clients across automotive, gaming, finance, retail, CPG and education categories;> Product offering covered CX, data, technology, CRM, commerce and operational consultancy with key areas of impact across: setting the organisational vision for change, building agile teams, creating customer-centric capability, enabling precision marketing at scale, using data, AI and ML to improve effectiveness, increasing customer lifetime value and step-changing digital enablement;> Coached and united teams across the reach of markets in all regions worldwide and across WPP Group and other partners;> Part of world’s no.1 communications group, ‘Most creative communications company of the decade’ (Cannes Lions Festival), ‘The World’s Most Effective Communications Company’ for 9th yr in a row (EFFIEs 2020);

> The JWT Group had a network of 100+ offices in 40+ countries, with net revenue in excess of $1bn and 10,000+ people. I led JWT London as the network’s 2nd largest business unit and hub to 60% of the company’s multinational clients;> Coached and developed a progressive and target-driven management team, created with key new hires; created a complete talent & culture transformation programme across diverse team of 450 staff, to create a united, inclusive and high-performing team – only agency in UK to win 6 Platinum IPA Talent Development Awards;> Created a transformative business strategy with 3 year plans focused on growing revenue and margin for the UK agency group; > Step-changed the quality of the creative product and effectiveness standard, jumping to 4th in the UK Gunn Report (from 25th) and to 3rd most awarded UK agency at Cannes Lions Creative Festival (from 20th);> Drove a new business and organic growth strategy to bring about 60% pitch win conversion rate (up 20%) and leapt to 3rd (from 18th) in the AAR industry new business league;> Transformed the offering, innovating the company proposition & capabilities whilst generating multiple new revenue streams – from core of strategic & creative brand building focused on traditional channels to:-- total customer experience: digital experience, CRM, social & influencer marketing, experiential & events, and retail marketing;- higher value strategic consultancy services;> Led sales and business development across a portfolio of FTSE 100-250 businesses and NGOs/NFP organisations, across consumer goods, travel, technology, consumer electronics, automotive, luxury, retail, alcohol, finance, energy, health and beauty, public services, restaurants, sports, toys;> Member of WPP UK Collaboration Board

> Led regional Diageo, SONY and local Danone, P&G business across region, from China through S-E Asia> Successful Client relationships, sales and business development across total agency portfolio> Programmes contributed to the regional network being voted Asian Agency of the Year 2003 (AdAge and AdWeek)

> Key member of digital offering startup team and Deputy to MD of digital Vision group> e-consultancy, web design, online advertising/sponsorship, email marketing, interactive TV across Client base> new relationships development across Toyota, Lexus, P&G, Visa, Lloyds TSB, Cadbury Schweppes, Virgin, Allied Domecq and Carlsberg;> Agency voted Agency of the Year 2002 at Cannes;