I’m a commercially focused marketer with a passion to improve customer experience and deliver good customer outcomes. I enjoy working in fast-paced, agile organisations that have a clearly defined purpose.One of my key strengths is in developing and bringing new propositions to market and delivering marketing strategies that drive brand awareness, growth and build customer loyalty.Being a strong communicator, I have a proven record of working collaboratively to deliver organisational change within a highly regulated environment. I am a passionate and empathetic leader who has also built a reputation for developing highly effective teams and future leaders.Core competencies include:• Strategy, Digital Innovation and Transformational Change• Sales and marketing• Brand development• Product management• Risk management• Stakeholder management• Governance and Control
Financial Services
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Marketing Director | Brand Development | New Product Development | Product ManagementFinancial Services Sep 1988 - Present
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Consumer Duty SponsorThe West Brom Jan 2023 - Aug 2023West Bromwich, England, United KingdomResponsible for leading the development of governance standards to deliver good customer outcomes under Consumer Duty. Accountable to the Board to meet regulatory requirements. -
Divisional Director - Sales & MarketingThe West Brom Jun 2014 - Dec 2022West BromwichBoard attendee, with executive responsibility for marketing and distribution, developing creative and innovative strategies to maximise revenue and profitabilityMember of ExCo, ALCo, Executive Risk Committee, Liquidity Management Committee and Chair of Pricing Committee.Strategy, Digital Innovation & Transformational Change: Extensive involvement in the development of Purpose-led strategies that deliver great outcomes for customers and leveraging digital innovations to… Show more Board attendee, with executive responsibility for marketing and distribution, developing creative and innovative strategies to maximise revenue and profitabilityMember of ExCo, ALCo, Executive Risk Committee, Liquidity Management Committee and Chair of Pricing Committee.Strategy, Digital Innovation & Transformational Change: Extensive involvement in the development of Purpose-led strategies that deliver great outcomes for customers and leveraging digital innovations to improve business performance and customer experience. Led the mortgage development programme, introducing digital capability for intermediary origination. Project Management: Extensive experience in delivering a broad range of projects in a highly regulated market including new product development, regulatory projects, digital innovation and brand programmes.Stakeholder Management: Reporting directly to the CEO, a strong stakeholder manager working across multi-functional teams to align on business objectives with regular communication with Board, Members and senior management.Governance & Control: Proactive experience of leading the development of governance standards to deliver good customer outcomes under Consumer Duty.Driving performance: Strong track record for delivering commercial results, evaluating effectiveness through performance tracking and external benchmarking. Developed product solutions that have delivered significant commercial value to drive both acquisition and deeper customer relationships. Leadership: Restructured, developed and led business and marketing teams to evolve the operating model built around clarity of purpose and performance. Proven track record of sponsoring and coaching talent across the business. Show less -
Divisional Director - Marketing & EcommerceThe West Brom Jun 2013 - Jun 2014West BromwichExecutive Committee Director and Chairman of the Product Pricing Committee. Responsible for Marketing, eCommerce, Product Management, Brand & Communications, Customer Insight and Strategy -
Director Of MarketingPrincipality Building Society Feb 2008 - May 2013CardiffMember of the management team leading the strategy and delivery of the building society performance within the Group.Developed product management function within the Society, taking responsibility from the Finance function and building greater customer and market insight into decision making. Turned around a declining household insurance book to return this back to steady growth of 7% per annum, launched a new customer proposition based on a modular product structure and… Show more Member of the management team leading the strategy and delivery of the building society performance within the Group.Developed product management function within the Society, taking responsibility from the Finance function and building greater customer and market insight into decision making. Turned around a declining household insurance book to return this back to steady growth of 7% per annum, launched a new customer proposition based on a modular product structure and responsible for driving initiatives with partner to develop price elasticity modelling, price moderation, retention activity and distribution opportunities through aggregators and affiliates.Created a brand strategy to focus on culture and the alignment of behaviours to support continuous improvement and delivery of the Society’s vision. Show less -
Associate Director - Product MarketingPortman Building Society Dec 2003 - Jan 2008Bournemouth, United KingdomAccountable for the development and delivery of the Group’s mortgage and savings strategies to achieve the Group’s financial objectives on asset growth, retail funding and profitability.Launched The Mortgage Works, the Society’s subsidiary brand offering Buy to Let mortgages, successfully acquiring market share to become a major brand in the market.Successful launch of Equity Release Mortgages which included an innovative cashflow swap removing prepayment and longevity risks… Show more Accountable for the development and delivery of the Group’s mortgage and savings strategies to achieve the Group’s financial objectives on asset growth, retail funding and profitability.Launched The Mortgage Works, the Society’s subsidiary brand offering Buy to Let mortgages, successfully acquiring market share to become a major brand in the market.Successful launch of Equity Release Mortgages which included an innovative cashflow swap removing prepayment and longevity risks whilst securing pre-determined margins. Board member on Safe Home Income Plans (SHIP), a trade body set up to provide protection to consumers in addition to generally raising awareness of Lifetime Mortgages.Successfully delivered the product alignment strategy and communications programme facilitating the merger and integration of Portman with Nationwide Building Society. Show less
James Wright Skills
James Wright Education Details
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Biology/Biological Sciences, General -
Dollar Academy
Frequently Asked Questions about James Wright
What company does James Wright work for?
James Wright works for Financial Services
What is James Wright's role at the current company?
James Wright's current role is Marketing Director | Brand Development | Product Management | Digital Innovation | Consumer Duty Champion.
What schools did James Wright attend?
James Wright attended Cim | The Chartered Institute Of Marketing, The Chartered Banker Institute, Edinburgh Napier University, Dollar Academy.
What skills is James Wright known for?
James Wright has skills like Financial Services, Strategy, Product Management, Marketing Strategy, Marketing Communications, Business Strategy, Digital Marketing, Product Development, Product Marketing, Customer Experience, P&l Management, Segmentation.
Not the James Wright you were looking for?
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James Wright
Executive Vice President At Northern Trust Corporation - Head Of Emea Asset OwnersLondon6jpmorgan.com, hilton.com, equifax.com, gmail.com, jpmorgan.com, ntrs.com -
James Wright
Ascot -
2chaucerplc.com, chaucergroup.com
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1checkout.com
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James Wright
Greater Norwich Area, United Kingdom
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