- Responsible for customer retention and new customer acquisition within the region, aligning with company’s product and service offerings.- Responsible for developing new suppliers to improve performance and drive growth.- Formulate strategic approaches for product development, service enhancement, and pricing based on customer demands.- Co-ordinate sales efforts to drive customers' satisfaction.- Successful led and achieved the ISO9001 certification process.

- Responsible for Singapore and Malaysia sales. - Continuously seeking for opportunities to grow the organisation in various geographical locations.- Managing and guiding various operations (production, sales chain, sales administration, and procurement) to achieve operational excellence.- Manage overall business operations in Vietnam's sales office. - Develop operational business plans and budget allocation in accordance with regional strategy to achieve profitability.

- Ensure all backroom operations such as sales administration and factory production operate smoothly to support group sales.- Identify improvement opportunities and implement strategies for operational excellence. - Responsible for organisation's indirect procurement from sourcing to approval.

- Liaison for local and overseas business stakeholders in quotation and purchase order processing (SAP).- Built rapport with existing stakeholders to ensure product quality, delivery, and aftersales support services.- Coordinated with various business departments to meet stakeholders’ demands.