James Larson Email and Phone Number
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I have had amazing marketing mentors like CEO Larry Hansen from Pinnacle Marketing, Campus President Michael J. Bouwhuis from Davis Applied Technology College, Partner Phil Case from Fluid Advertising and CEO Jeff Baker from MTI Inc.Each of these men taught me the value of "Measuring Twice and Cutting Once". They taught me the value of creativity, innovation, listening, mentoring and refining people's skills. Over the course of my career, I have worked hard to make each and every one of my mentors grow their business.At Pinnacle Marketing I helped develop Travel & Tourism Magazines to raise $5 million dollars in revenue. I created Strategic Planning, Media Buying, Public Relations and Web Development Services. I helped companies like Flying J, Thiokol, America's Public Lands, American Nutrition, Arrrow, Barnes & Noble, Big Sky, Iomega, Northrup Grumman, Iassis & Sysco grow their businesses over 300%At Davis Technical College I grew our student body from 3100 students to 10,000 students in 9 years. I grew our internal marketing team to 12 people. I managed 40 events, 27 program campaigns, call center, website, recruitment, placement and annual marketing for the college. At Fluid Advertising my goal was to learn as much as I could about Digital Marketing, SEO, PPC, Social, Email, Display, Mobile, Web, Automation and Lead Gen. I was able to serve as Director of Marketing for over 50 clients and help them quadruple their business. Plus, I developed a revolutionary project management system utilizing freeware and college interns to increase productivity by 500%.At MTI, I was able to increase sales by 200% by switching our annual budget from traditional B2B Medical Trade Shows and Trade Magazines to digital advertising using Search, Social, Display, Mobile, Email, Video and Marketing Automation. This generated 1 million impressions per month.
Utah Transit Authority
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Senior Continuous Improvement ConsultantUtah Transit Authority Jul 2024 - PresentUsProvide continuous improvement training through SHINGO, Arbinger, and UTA classes and mentee opportunities. Assist departments with planning, processes, and change management resources. -
Senior Internal Communications And Marketing StrategistUtah Transit Authority Oct 2018 - Jul 2024Us● Grew Post-Covid ridership by 200% with an 11-person team● Managed Mt. Ogden Bus, Salt Lake Bus, Special Services Bus, FrontRunner, TRAX, Safety, and SGR departments● Generated 1.5 million impressions with the “Use Your Brains Near Trains” Rail Safety Week Campaign with print, radio & broadcast ads● Managed a 160-person APTA Board of Director Conference with sponsorships, food, entertainment, alcohol, tours, and transportation ● Managed a 22-day TRAX Half-Grand-Union construction project through driver detours, rider bus bridges, and partner coordination● Created a 50-person multi-department committee to develop how-to campaigns, videos, signs, and literature for riders● Coordinated with leadership to educate UTA employees and Utah residents about Suicide Prevention and Human Trafficking ● Created campaigns for Change Day, Ski Bus, Back to School, Football, Concerts, F605, F620, TRAX Airport Station, Wildcat Shuttle, OGX, and TRAX 15th Anniversary● Assisted with the 50th Anniversary Celebration, which included a timeline book, infographics, short-story videos, scavenger hunts, community events, eclectic employee gifts, and retro rider gifts -
Director Of MarketingMti, Inc. Jan 2016 - Sep 2018Salt Lake City, Ut, UsCompany Overview:MTI (Medical Technology Industries, Inc.) is one of the leading manufacturers of specialty surgical/exam chairs and tables, treatment cabinets, physician stools, and accessories used in Podiatry, Dermatology, Plastic Surgery, Otolaryngology, Oral Surgery, and Dental specialties. Visit www.mti.net.• Created a “Strength in Patient Care” annual campaign utilizing digital and trade advertising• Assisted in multiple national territory, GPO and dealer campaigns• Handled all graphic design for literature, ads, emails and newsletters• Created a Wordpress CMS website with filtering, comparisons, products, related products, services, blogs, events and resources• Created Act-On automation and Zoom Info lead integration with the Wordpress for automated cold, warm and hot lead drip campaigns• Created a 2-minute animated corporate video• Created a Hootsuite automated annual social media campaign• Created multiple content management campaigns with eBooks, buyer guides, comparisons, white papers, articles and blogs -
Business Development ManagerFluid Advertising Nov 2014 - Jan 2016Salt Lake City, Utah, UsCompany Overview:Fluid is a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory. They are dedicated to the symbiotic relationship between you and us. You benefit from our expertise, and when you succeed, we succeed. ● Generated $15 million in additional sales through the development of strategic planning, PR and media buying ● Raised $10 million/year by serving as Director of Marketing for 50 clients● Created over 50 campaigns for companies like BYU, WGU, UCAT, SWATC, MATC, ZAACT & GOED● Tripled the amount of free tax users for our “CAP UTAH” animated campaign that included web, mobile & email ● Created over 500 blogs, emails, articles, events, eBooks, app, infographic, animations and video content● Improved billable hours by 500% by developing a project management system with Trello & College Interns -
Director Of MarketingDavis Applied Technology College Aug 2005 - Nov 2014Kaysville, Ut, UsCompany Overview:DATC is the largest Technical College in the State of Utah, with over 6200 enrolled students. The college offers 27 programs & 550 courses in Business, Construction, Healthcare, Manufacturing, Service and Transportation. ● Cut costs by 200% by learning Graphic Design & Digital Photography ● Grew the college 57% the first year through guerilla marketing tactics● Increased enrollment by 250% with the “We Change Lives” campaign that included tv, radio, billboard, bus, cinema, mall, search, social, & email ● Managed a 12-person creative team● Generated 40,000 student visits with 40 events, galas, workshops & webinars● Helped develop an integrated SIS, LMS, ASP Website, Salesforce CRM and Pardot Automation system● Helped 4000 students get hired by creating a Career Center ● Generated $6.5 million in partnership equipment & revenue● Generated 400 blog, social, app, eBook, video, article & infographic content● PR featured in over 100 tv, radio, newspaper & magazine articles -
Business Developer & Marketing StrategistPinnacle Marketing Jan 1999 - Aug 2005Pinnacle Marketing is a full-service advertising agency that targets 11 Western United States. They provide their partners with research, strategic planning, branding, packaging, point-of-purchase, advertising, direct advertising, sales promotions, event management, public relations, sponsorships and collateral.● Improved productivity by 500% by through a college internship program● Increased clientele to 100 per year● Increased revenue by $10 million by adding Strategy, Media, PR & Web● “Good Ole Country Boy” campaigns helped grow Flying J to 130 locations● Raised $75K for the “AttaBoy 300 Sled Dog Race” for a blind teenage girl● Removed 100 pounds of narcotics through the “Tip a Cop” PR campaign● Helped relocate 50 companies to Ogden through the “Ski Après” campaign● Entertained 10,000 Olympic Visitors during the “Spirit of the West Festival”● Raised $10 million/year for 20 Travel Guides after the 9/11 recession● Increased Maxfield’s sales by 300%
James Larson Skills
James Larson Education Details
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Davis Technical CollegeDigital Media Design -
Weber State UniversityMarketing -
Weber State UniversityBachelor'S Degree
Frequently Asked Questions about James Larson
What company does James Larson work for?
James Larson works for Utah Transit Authority
What is James Larson's role at the current company?
James Larson's current role is 23+ years of Marketing, Management & Sales Experience. B.S. in Business Admin w/Marketing Emphasis.
What is James Larson's email address?
James Larson's email address is jameshdb@me.com
What is James Larson's direct phone number?
James Larson's direct phone number is (801)-547*****
What schools did James Larson attend?
James Larson attended Davis Technical College, Weber State University, Weber State University.
What are some of James Larson's interests?
James Larson has interest in Weight Lifting, Sales, Looking For New Technology, Web Design, Children, Skiing, Environment, Education, Photography, Wolfrun.
What skills is James Larson known for?
James Larson has skills like Advertising, Social Media, Web Design, Graphic Design, Corporate Branding, Copywriting, Event Management, Public Relations, Research, Adobe Creative Suite, Social Media Marketing, Social Networking.
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