In February 2023 Microsoft launched Copilot, a helpful everyday AI companion that changed the way we think about Search, from a box of blue links to a conversational experience. James leads product marketing for all ad experiences in Copilot in this fast evolving space of artificial intelligence and ambient computing.

James Murray is the EMEA Product Marketing Lead for Microsoft Advertising. In his role he is responsible for refining brand positioning across Europe and orchestrating engineering engagements in the region to inform product development. James connects sales, marketing and engineering to develop and execute local product marketing plans across 14 regions. He is a passionate storyteller and product evangelist, being a regular contributor at industry events across the globe.

The role of a UK Search Advertising Lead is in equal parts focused on SEM technology evangelism and partner relationship management.The SEM technology evangelism piece is focused on promoting the adoption and continuing use of Microsoft’s Bing Search platform and Search advertising tools, (Bing Ads previously known as Microsoft adCenter), that enable companies of all sizes to advertise their products and services on the Yahoo! Bing Network; by emphasising the unique selling points and benefits of Bing to consumers, premium brand advertisers and agencies within the UK.The second part of the role is focused on partnership management - in particular maintaining the strategic partnerships and alliances that Microsoft has formed with Yahoo! and Nokia to support and strengthen developments around their Search and Mobile offerings.

As the Digital Insight Manager for Experian Marketing Services I was responsible for manipulating complex data sets in order to find actionable insights for customers. A big part of the role was communicating the value of Experian data and insight through PR, thought leadership and speaking opportunities in order to drive multi-channel marketing strategies. I was a technical evangelist and writer of regular Insight Reports on a range of industries - including retail, travel, automotive and finance – covering search, social, email and audience profiling.

With access to online behavioural data of millions of UK internet users Experian Hitwise gives marketers unique insight into online consumer trends. As the Marketing Research Analyst it was my job to find relevant insights for customers and demonstrate the value of data through presentations and blogs.

Direct Traffic Media is an SEO agency. Whilst working for the company I wrote and edited thousands of online news articles and learnt the essentials of search copywriting.

Ten3 Ventures is a venture capitalist house. Whilst working for the company I conducted due diligence and wrote industry reports for multimillion dollar investment projects in natural resources and other commodities.