• Media Currency / Digital / CTV / Measurement Leader• Streaming / Advertising / Privacy / Content Development & Testing / Product Innovator• Data Science / Product Management / Marketing Research Leader • Former Microsoft, WarnerBros Discovery, NBCU, Publicis, CNN, Weather Channel, Outdoor Channel• Agency, Advertiser, Publisher, Currency, ACR Panel MeasurementExpertise• TV Currency Technical Capabilities, Vision of Industry Change Levers• Advertising Measurement, Effectiveness, ROI & Optimization• Cross-Platform TV / Video Advertising / Media Measurement & Attribution• Consumer-Data-Driven Product and Platform Development• Content, program, pilot, and concept testing• Brand Development, Equity, Positioning, and Strategy• Customer Identity, Privacy, and Customer Data Strategy• Leads Research through the Business Cycle -Trends, Ideation, Design, Testing, Tracking, KPIs, UX, Segmentation, Machine Learning Models -quantitative -qualitativeInterpersonal Skills• Facile relating with executives, research, creativity, data science, and engineering• Influences and catalyzes diverse teams and matrix teams with various agendas• Team leader, Solution-oriented influencerProduct Development and Problem-Solving Skills• Develops visionary strategies that leverage consumer insights and data science• Creates MVP, PIA, and PRD, and leads products from strategy to implementation• Hypothesis-driven problem solving• Asks probing questions to reveal issues and opportunities• Synthesizes disparate sources of information• Creates and designs data architecture, analysis, projects, visualization• Integrates existing databases, research, and consumer/market data• Ensures accuracy and quality while seeing the big picture• Inherent curiosity about the ‘why’ behind the behavior, technology trends• Questions conventional wisdom• Develops opportunities by leveraging consumer needs, motivation, and data-driven intuition• Relentless learnerPresentation Skills• Simplifies and tells the story of complex data and concepts in understandable language• Articulate, confident, and poised in presenting to senior leadership• Crafts compelling stories supported by data, that bring strategies to life• Synthesizes results in a clear and engaging manner, with actionable recommendations• Utilizes visual tools to convert data into digestible information• Convincingly structures and delivers content in writing, and oral presentationsNOTE: My thoughts and opinions I post on LinkedIn are my own and don't represent VIZIO