Thank you for visiting the LinkedIn profile of James Barry. I am a marketing professional with more than 15 years of experience handling the email marketing responsibilities within the e-commerce, financial, healthcare and education industries. What I have learned in my experiences is that you can't be awesome at everything. But in the same vein, you can't be awesome at just one singular thing either. You need a complete, global vision in order to have that 'big picture'​ success. Your brand is more than a logo, more than a brochure. Merely creating a Twitter account isn't enough. Marketing must integrate your web, email and social media presence with your brick-and-mortar aspects, allowing both inbound and outbound marketing room to grow and expand in order to be successful.I am the type of person who never stops evolving as a marketer. Whether it is developing use of a new technology, rebranding an outdated appearance, or finding a new customer base, I work diligently to make sure my business is putting out its best effort. I thrive on moving forward, always looking to improve. I don't like the idea that a business would want to continue doing the 'same old stuff'​ especially when the results aren't there. Once a company falls behind, it becomes more and more difficult to get ahead of your competitors. To continually review the effectiveness, the ROI, and the metrics behind what actions I take help me evolve as a better and smarter marketer.Specialties: email marketing, lead nurturing, lifecycle marketing, marketing automation, market segmentation, content development, organic lead acquisition, strategic planning, email strategy, communications, business development, project management, technology development, social media integration, campaign strategy, big picture thinking, detail-oriented thinking, problem solving, creative thinkingPlease feel free to reach out me at jamesabarrynj@yahoo.com to discuss the future of your email marketing.