Heading up Technology at the multi-award winning eTS Labs and Mentor Group, I bring over 25 years of commercial, sales, sales enablement, technology and learning development experience and am focused on developing the next generation of digital learning and applications to clients across the globe.From Artificial Intelligence (AI), Artificial Emotional Intelligence (AEI), the Blockchain and Virtual and Augmented Reality (VR/AR), I am obsessed with how to take the complex and make it simple enough for everyone to use by building learning technologies and digital solutions for businesses.My passion for creating customer-centric digital technologies is at the heart of everything I do, which can be seen in the quality and innovation of my work.Bringing his experience of developing learning strategies for some of the biggest companies in the world, I ensure that when working with eTS Labs or Mentor Group, you can be assured of the very best technologies connected with leading edge learning development and methodologies.Recent projects have included:- Design and development of industry leading Travel Safety digital learning platform (web and mobile)- Design of AR/VR training solutions and practice environments for various corporate and personal situations- Development of a world-beating personal security product aimed to empower people to travel safely wherever they are- Development of the next generation Home Worker solution ensuring that people working from home are safe and their well-being catered for.- Implementation and management of ISO 27001 leading to successful accreditation.Specialties: - Digital product development and strategy- Digital Learning & Development- Chatbots- AR/VR- Sales Strategy- Sales Enablement- Sales Process- Sales Leadership - App development- Learning technologies- eLearning technologies- Instructional design- Sales Training- ISO 27001 implementation- PECB Certified ISO/IE C 27001 Lead Auditor

Chairman – Victoria Bridge Company (2016 to date)To chair the management company representing 80 residential properties and ensure corporate governance over all affairs. Key achievements• Renegotiation of residential leases• Negotiation and implementation of new drainage further to major subsidence• Arbitration of residential disputes

Leading the technical development team of this exciting business looking to create digital solutions to make business better. From travel safety solutions to CRM and business processes, I love to 'solutioneer' with my clients and think outside of traditional approaches, ultimately to improve productivity or performance. As we say 'You Dream, We Build'.Key projects:- Design and build of a complete suite of Travel Safety training and risk management software- Design and build of new 'home' working solution to help employees work safely from home- Development of ground break new personal security solution- Raising of £650k from investors for eTS Labs seed funding- Led and managed the acquisition of eTS Labs by Mentor Group in 7 weeks end to end in Spring 2020

As Managing Director of Magna 7 Ltd, my role is to ensure the smooth running of the business and its development and growth in all its markets.The business is focused on helping organisations develop the most effective sales processes and methodology and to deliver high impact, high energy training workshops, and coaching to support them, supplemented by great technology and tools.I am passionate about helping clients truly create sales transformation and really make an impact to their numbers and to create meaningful return on investment.

CloudCoaching International designs, develops and deploys proven models, tools, services and applications leveraging best-in-class technology to enable our clients to execute high impact revenue generation and customer satisfaction strategies. James' role at CloudCoaching International is to work with clients to help them develop the most effective plans for the delivery of the tools provided which mostly translates into:- Completing scoping and scaling workshops to ensure we tailor the tools to meet the company culture- Looking closely into their Sales Force Automation tools (mostly salesforce.com) to recommend or build best practice reports and dashboards- Developing a coaching cadence so that learning is not just a one time experience but becomes part of business as usual for the business to drive customer focused growth.- Managing complex projects and programmes from conception to handover using Prince2 methodologyIn addition he also helps the team and business develop the customised workshop content, deign the workbooks and templates and other materials that may be required.

Specialising in digital learning innovation, sales transformation and sales enablement technology, James works with sales teams across the globe to help them realise their potential and to make the sales environment optimal for their success.To be able to do this, he uses a ‘Discover, Design, Deliver’ methodology which ensures each client solution is specifically designed based on the clients unique operating environment overlayed with the proven sales management best practices. James uses a clear set of processes, supported through the implementation of digital learning technology and best practice, to create and implement high impact, high energy coaching and learning experiences to enable the transformation process.As a digital learning specialist, James has been central to the development of a new breed of learning and development technology including the architecture of a revolutionary new Digital Learning as a Service (DLaaS) solution and a specialism in ILT to VILT conversion and delivery.His favourite quote is ‘a change in form is not an adequate substitute to substance’ which reflects his opinion that digital learning needs to be both innovative and engaging but also must have high quality content that provides clients with deep value and direct impact on their key business metrics.

Care for Kuffu is a charitable trust focused on providing the means for under developed villages in Uganda to become self sustainable micro economies that support the villagers and their children. Focus is upon sustainable agriculture, community support, healthcare and education in some of the poorest areas of this beautiful country.In my role as treasurer I am responsible for ensuring that we raise sufficient funds to meet the needs (Opex and Capex) of the village, work closely with all parties to ensure that funds are spent ethically and resources are well managed. This is often quite time consuming given the time differences and challenges with communication in rural Africa but it is a highly rewarding role and is very much my passion (when I am not playing with technology)!In addition I am responsible for the marketing (design and build) across all media including the website, twitter, Facebook, blogs etc

My role with Zensar is to provide Enterprise technology Consultancy services to their worldwide client base. This can be in a simple consultancy capacity, or as part of a temporary secondment to fill a need or gap within an IT department.My background in technology, management and coaching has proven to be a real asset when managing new teams or integrating them as part of an outsourcing program.

Working with the fantastic team at The Project Network, my role was to help the organisation break into new markets including the SMB sector and the building of a new distribution channel focused delivery team.To do this successfully, it required a good combination of raw sales skills, team coaching, account management and technical knowledge, but was well supported by a great team of engineers and the senior management team which made the whole thing a pleasure.

Working as part of the senior management team and directly supporting the Managing Director as we built this business from scratch, my role was simple....make sales!As Silverbug was a start up, we had to rely on our personal reputations and technical knowledge to build the foundations and we were glad we did as we built up a fantastic business with year on year growth which is still growing and expanding today due to the excellent technical team and senior management leadership.

Working in football was certainly an enlightening and challenging experience as it is much more diverse that you initially think. My role as Director of IT and E-Business was to drive the adoption of new technology to create the best user experience possible...whether that was on a match day or over the web.I was privileged to work with a great team from the CEO down to the girls in the ticket office and whilst there completed several landmark projects including:- installation of the first 10gb fibre network in the UK- development of a sophisticated 360 CRM platform that linked ticket sales, with retail sales and contactless stadium entry- Completion of a new thin client solution for all team members- Implementation of player analysis software

UK wide IT technical consultant

Developing business systems to improve organisational efficiency and intelligence

Developing software using FoxPro to organisation such as HMRC, Swan National and Barclays

Providing HR services to this busy and successful organisation. From filing to redesigning their database.