James Berg Email & Phone Number

Loveland, Co, Us

Fort Collins, Colorado, United States

This role enhances the operations teams performance by shaping internal perceptions of the amazing Journey culture, offices, staff, and opportunity. Implements innovative onboarding and employee engagement practices, as well as guides the ops team through the logistical nuts and bolts of doing their daily job. Communicates employee value proposition, assisting leadership in continually making culture improvements to champion successful staff recruitment, recognition, and retention.

Fort Collins, Colorado, United States

● Develop and implement cohesive marketing plans to increase brand awareness across all major platforms and digital/print mediums● Lead and manage Social Media Manager and design resources● Monitor all marketing campaigns and improve or adapt them quickly when needed● Conduct industry analysis and marketing research to identify challenges and opportunities—providing intel to help leadership efforts● Manage marketing expenditures● Provide marketing support for multiple franchise locations● Assist with recruiting and onboarding process for new Journey franchise locations● Maintain brand standards and ensure compliance across all Journey locations

Fort Collins, Colorado, United States

I stepped into this new role at the cusp of a complete rebrand under new ownership. My goal was to apply modern marketing strategy to the passive promotional efforts of a 40+ year established company. In addition, I maintained a full slate of tactical execution responsibilities while crafting consistent, efficient processes that had previously not existed.RESULTS:• Led the launch of a completely new website (incl. platform, visuals, content and functionality)• Rolled out new logos and complete set of redesigned collateral to existing customers and across multiple social media platforms• Assisted with launch of new ecommerce site for product subset• Facilitated the release of numerous new products and features—handling everything from product photography, content creation, packaging, and promotional messaging • Established product video series for not only promotion, but also customer assistance• Varied content across social media channels to increase engagement• Overhauled trade show presence by crafting a modern, visually appealing booth design and targeted collateral giveaways• Developed a comprehensive, scalable product sales binder that could be customized for target audience and external training needs

Boulder, Colorado, United States

I was introduced to this organization by a previous CEO and asked to step into this contract role to assist with an administration transition. I lead the strategic direction for WICHE in aspects of communication, content distribution, promotions, and brand support. I managed their online properties and established structure and procedures in their promotional efforts.RESULTS• Developed and implemented organization‐wide processes to manage marketing requests, design workload scheduling, and project status reporting• Infused media outlets with crafted press releases and developed effective relationships among staff and media/vendors• Established efficient internal communication methods• Initiated strategy, community monitoring, and tactical execution of social accounts• Assisted President and senior staff in generating content, presentation development, and outreach as we transitioned from a pandemic• Gathered end user data to evaluate objectives, goals, and progress of projects on a regular cadence• Initiated marketing as the primary brand authority for the organization and motivated design guideline updates to create more visually-compelling report documentation

Louisville, Colorado, United States

As the culmination of a decade tenure, this position allowed me to function in a key role to assist a multitude of marketing initiatives that elevated the organization’s internal and external image through effective copywriting, visuals, and conference experiences. I led and participated in cross‐departmental team meetings, while establishing, refining, and documenting processes. I became a trusted partner with our Marketing Director to move the entire team forward.RESULTS• Research, designed, and implemented complete department restructure—specializing positions to create higher employee effectiveness and satisfaction• Managed effective relationships with third party vendors to reduce organizational costs• Led creative direction with designers, photographers, web support, and production staff that modernized web/social appearance and conference experiences• Applied industry best‐practices to content creation, digital promotions, mobile applications, and website layout in an industry typically late in adoption• Established strategic direction and facilitate tactical reviews including monitoring related analytics on multiple platforms (i.e. web, email, event, and social) which provided greeted data-driven decision making

Louisville, Colorado

• Provided the strategic marketing vision for EDUCAUSE conferences – both online and face-to-face• Lead creation and implementation of product/service/benefit development, marketing and communication strategies for educational conferences• Collaborated with conference marketing coordinator to develop and/or review conference promotional plans• Ensured stability and growth of EDUCAUSE conference attendance in a financially sustainable manner; assess financial implications, including profitability and viability, for decisions related to conferences• Identified segment market opportunities• Improved overall conference experience via purchasing experience, benefit mix, and communication• Worked in tandem with internal stakeholders--effectively collaborating with stakeholders and various teams• Explored conference registration trends and identified emerging and international markets

Boulder, Colorado

• Handled marketing campaigns for 13 different higher education IT conferences and events including face-to-face and online components• Maintained promotional schedules for events that are in a constant state of change through various phases (i.e. call for proposals, program and registration is live, active operation, and post-event evaluation and resource-sharing)• Managed additional projects including promotions of a new online Career Center, as well as facilitated a team involved in the major migration of website content into a new design and architecture framework• Facilitated promotional email construction including list segmentation, writing copy, image selection, and design execution• Concepted, crafted and edited website content and print advertisements• Created branded PowerPoint presentations

Loveland, Colorado, United States

Developed and implemented dynamic, targeted marketing plans and strategies focusing on retention and acquisition. Compiled and analyzed customer data to establish behavior patterns and targeted marketing strategies to reduce marketing costs and maximize promotional timing. Oversaw special event logistics. • Collaborated to reinvent corporate website resulting in increased lead generation, enhanced user experience, and a 10% increase in new visitors and time spent on the site• Created innovative, multi‐channel merchandising outlet that resulted in ~300% increase in sales from single‐source e‐store• Developed agency/vendor relations effective relationship building and thoughtful negotiations

Greeley, Colorado, United States

In this role created for me, I emerged from an internship program with a full slate of work focused on the City's youth outreach efforts. Our newly formed division moved around the first few years from the City Manager's office to Parks and Recreation, before finally coming to rest in the Greeley Police Department. I was exposed to the broad aspects of public engagement and municipal challenges. In my daily duties, I:• Wrote and distributed press releases• Monitored and maintained media archives and public relations• Created content for, designed, and laid out monthly publications related to community partnerships and activities• Outlined and composed video and radio scripts for public service announcements and special event productions• Crafted, compiled, and formatted documentation for collaborative community grants• Successfully orchestrated numerous community‐wide, multi‐ departmental events

Greeley, Colorado, United States

• Assisted with all aspects of issues related to working on the university campus, including: completing required Federal documentation, finding and applying for jobs, verifying employment history, promoting open campus (and some off-campus) positions, etc.• Provided support to Financial Aid Department staff and students, as needed

Orlando, Florida Area

• Memorized and presented lengthy scripts to thousands of Disney guests each day for two different attractions• Completed Walt Disney Institute courses on customer service, marketing, leadership, and company practices• Was 1 of only 250 chosen for this program out of 1600+ applicants

Workshops, Seminars, Online Courses

• Shared Leadership in the Workplace: Thriving on True Teamwork • Disney Keys to Excellence – Leadership, Management, and Service •.

Ba, Journalism & Mass Communications :: Emphasis In Advertising & Public Relations

Activities and Societies: Golden Key Honor Society, Mortar Board Honor Society, National Association of College & University Residence.