James Alay Email & Phone Number

Jackson Township, Ohio, Us

Makers of the award-winning Crack Corn™ ultra premium puff corn. Crack Corn is like popcorn, but there are no kernels and no hulls – so it's easy to eat. Winner of the coveted Most Innovative New Snack Award at Sweets & Snacks Expo. Sold online at CrackCorn.com and in retailers across the country.

Kent, Ohio, Us

Marketing communications strategist, copywriter, and creative director for a toy, technology, and consumer retail electronics company. Makers of Boogie Board, the world’s number one electronic writing tablet.+ Develops and oversees marketing plans, brand, and communications activities for Boogie Board, a popular consumer electronics brand, selling 15+ million units in just 4 years+ Implemented bold product & brand realignment strategy to score successful retail product placements in Target, Wal-Mart, Costco, Amazon, and thousands of independent specialty toy retail stores + Oversees several successful brands and products in electronics, toys, creative play, and stationery departments through packaging, POP merchandising displays, and advertising collateral+ Supports product initiatives through PR and national press coverage, social media driven national tour events, and digital media advertising campaigns – recognized with two ADDY Awards+ Managed $2m As-Seen-On-TV digital campaign – driving direct online and in-store retail sales – ADDY award winning campaign+ Developed communications funnel strategy to successfully dive YouTube, Facebook, Instagram, and Twitter audiences into in-store sales for retail partners like Target, Wal-Mart, and Costco+ Manages trade show activity for 10-12 shows annually, including booths for New York Toy Fair and Consumer Electronics Show — winning the Toy Industry Association’s Toy of the Year Award+ Developed consumer ambassador and research focus group program for A/B testing+ Oversees product placement initiatives through YouTube and Instagram influencers, film, and TV+ Elevated company prominence through award recognition, local media, and trade press, often acting as company’s public spokesperson and representative+ Wrote quarterly topical column for Smart Business Magazine (as ghost writer for CEO)

North Canton, Ohio, Us

Leadership as a Creative Director for one of the nation’s largest direct marketing advertising agencies, helping to drive e-commerce sales from 7% to 36% of company sales in just 3 years+ Developed, wrote, and directed advertising and promotions+ Served as director for creative activities including, photography, video, print, and digital collateral, managing a team of 8 creative talents+ Oversaw online advertising (Facebook, YouTube, Instagram), e-mail marketing, CPC-based advertising, and long- and short- form online advertising+ Oversaw financial and sales reporting and maintained a direct working relationship with the company CEO

North Canton, Ohio, Us

Wrote performance-driven sales copy for ads, e-mails, websites, and landing pages, consistently ranking as one of the company’s highest performing direct advertising promotion writers for print, retail, radio, TV, and digital media

Canton, Oh, Us

Developed, sold, and managed advertising campaigns and project development in e-commerce, digital, and social media.+ Launched websites and digital campaigns for Fortune 500 brands+ Developed e-commerce strategy for Goodyear Tire & Rubber Co.®’s network of dealerships in Latin America, later implemented globally+ Retail-driving ad campaigns for Shearer’s Foods+ Websites, PR, and social media for PURELL® and GOJO Industries brand family

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

Bachelor’S Degree, Marketing/Marketing Management, General

Bachelor’S Degree, Mass Media Communication