James Mullen Email & Phone Number

London, Gb

Singapore, Sg

Leadership of global commercial and operational finance comprising all reporting, planning, category, channel, market, cost performance management and financial systems.

Singapore, Sg

Lead all aspects of Dyson US business representing £2 billion in sales in addition to continuing to perform CFO for the wider Americas business.

Singapore, Sg

Singapore, Sg

My remit was to build a data driven commercial team and drive the strategy reset. Initial focus has been to create data visibility of performance and profitability levers to inform decision making and to build commercial capability. Key achievements over the last 18 mths include: • Met (and exceeded) ambitious targets achieving over 20% growth • Implemented new commercial planning system and process, which will become global platform • Improved demand planning capabilities and accuracy• Developed in-house tools to provide real-time visibility of performance to better understand drivers of success and inform future strategy• Built world-class planning, insights and analytics team

Singapore, Sg

Asia is a big growth contributor for Dyson’s global goals. As Managing Director of Korea, Taiwan and Hong Kong my role is to develop and position the Dyson brand across Asia as a differentiated, technology led brand and to grow market share, sales and profits sustainably across all channels. I am responsible for leading the strategy, organisational design, recruitment and development of team capability with the goal to triple the business within 2 years.

Singapore, Sg

Japan was considered a mature market for Dyson and my remit was to reengineer the commercial strategies and to identify, build and train the financial planning, finance and operations functions whilst delivering opportunities and strategies that would double Japan’s profit within 3 years. Acting as an agent of change, I was able to deliver commercial strategies and tactics that delivered 50%+ p.a growth. Within 18 months Dyson grew from 6th largest floorcare supplier to 1st and within 2 years the goal of doubling the business was achieved and Japan became Dyson’s largest subsidiary.In addition, during this time I also planned and led Japan’s first major recall, which required me to establish a 100-person call centre, a 50-person logistics centre and a 300+ person rework facility within 3 weeks to ensure no negative impact to the brand.

Singapore, Sg

During my time at Dyson Australia the annual turnover grew over 7 fold to generate in excess of $220 million with a compound annual growth in excess of 20% p.a. and it also became the largest floor care brand with market share increasing to over 50%. I became known globally within Dyson for my ability to develop strategies to deliver improvements and exploit opportunities that had significant impact on the business. My passion, perseverance, energy, can do attitude together with my leadership skills saw me take on additional roles and responsibilities until my remit encompassed Finance, IT, Demand Planning, Logistics, Customer Fulfilment, Service, Customer Care, Leading B2B Division and Legal. GM for the B2B division for 5 years which saw me launch and managing all aspects of the Commercial division’s growth including sales, marketing and PR strategy. The Commercial division for Australia and New Zealand, which generated a profit within 3 months, grew by over 30%+ per year. I regularly delivered productivity improvements including restructuring operations and IT systems to deliver cost avoidance of over $10m annually by 2013 against an annual CPI headwind of 2-3%.

Singapore, Sg

Visual Gold consisted of 3 media focussed divisions being 3D Films (creation and production of TV and Film animation), Extreme FX (multimedia products) and Visual Gold Distribution and Licensing. As Group FD I played an important role in the development and implementation of the business strategy, which in two years delivered 400% operational growth and a 1500% increase in annual turnover. During this time I also led the preparation for a planned IPO and successfully undertook a Venture Capital fundraising of £2.7 million.

Gb

I was promoted to the position of Head of International Accounting to plan and implement the separation of international accounting functions post the sale of Rover Group by BMW.

Munich, De

BMW provided exposure to a multi-faceted international organisation dealing with a wide range of business issues, from manufacturing processes through to marketing and customer satisfaction issues. Assignments lasted for 1 to 3 months and concentrated on the management of strategic issues and the efficiency and effectiveness of operations. Acting as an internal consultant required me to identify and deliver credible solutions and to get management to buy into any recommendations made, which allowed me to develop and hone excellent management, analytical, communication and influencing skills.

London, London, Gb

Transco is the UK’s leading gas transportation company with an annual turnover in excess of £3 billion. My role was to lead the implementation financial controls and the business continuity plan for invoicing during the implementation of the new computer systems that would enable consumers to select different gas companies.

Gb

My time at Price Waterhouse enabled me to develop both professionally and socially through exposure to a wide range of assignments and clients. I was entrusted with a number of high profile clients and projects in recognition of my ability and performance including British Gas’s demerger.

London, Greater London, Gb

Education record

Bachelor Of Commerce (B.Com.), Accounting And Finance

A Levels Maths, Chemistry & Physics