• Developed frozen portfolio strategy to focus division resources on categories with organizational right to win.• Led Foodservice turnaround project, returning business to bottom line profitability, a swing of $32MM in 3 years.• P&L responsibility and management of 5 frozen production facilities in the US & Canada.

• Led global initiative to improve health perception of bread in 11 countries, aligning country teams to global roll out plans.• Bimbo steering committee lead to industry on USDA project to create "Got Milk?" analog in the bread/baking category.• Managed global team that coordinated annual Health & Wellness 10K race that occurs in over 35 global cities on same day. Grew race registrations and participation by +29% in 2 years.

• Reformulated and relaunched bread portfolio using market research to improve taste & blinded preference vs. competition, resulting in increased preference and incremental sales to portfolio.• Launched Health & Wellness sub-brand nationally, adding $22MM in incremental sales in one year.

• Led business plan development and re-launch of Whole Grains bread line. Structured digital partnerships with registered dieticians to promote healthy messaging.• Managed All Natural Sandwich Thins line extension in Costco for national roll out.• Developed national launch plan for Eureka! Organic Bread.

• Led team that created, developed and launched company's first organic bread brand, Eureka! Organic Bread.• Launched Sandwich Thins endorsement partnership with Weight Watchers Points Plus program.

• Managed media and communications strategy on $125 million brand with $12 million working media budget.