James is the General Manager of EMEA and APAC at Manduka, a global leader in yoga products and accessories. He has over 6 years of experience in this role, overseeing and leading the complete sales, marketing, operations, direct to consumer platforms and strategy of the company in the Europe, Middle East, Africa and Asia Pacific region. He is responsible for developing and implementing all business strategies to ensure the company meets its financial and growth objectives.With a strong background in product development, brand marketing and story telling as well as ecommerce, wholesale and distributor sales, and business operations , James leads and manages the regional teams, ensuring that all employees are working towards the company's goals and objectives. He has a proven track record of success in working with multiple brands at once, ecommerce, multiple product categories for Hardgoods and apparel, for retailers, both large and small across Europe, Asia, Middle East and the US, as well as building growth in direct to consumer. channels and business to business platforms. James has helped build the brand awareness and revenue growth of Manduka by developing and executing sales and marketing strategies that leverage consumer insights, production innovation, and brand storytelling. He is an expert in the Health/Wellness and Action Sports industries, having held key leadership roles in several companies in this field. He studied in Physics and Solid State Electronics from Cardiff University, which gives him a solid foundation in technical and analytical skills. James is a seasoned senior leader and a valuable partner for any company, able to understand global market needs while speaking the universal languages of business strategy and brand logic, all with a sense of humor and fun. He is passionate about creating positive impacts on people's health and well-being through yoga and wellness products and services.