Director Of Social Media
Current* Oversee department and lead creative strategy, copywriting and content distribution and development of the Thunder’s 7 social media accounts across multiple platforms including: @okcthunder, @thundershop, @okcblue, @thundercares, @okcthunderentertainers, @thunderfellows and @rumblethebison* Oversee social media team, leading the growth and development of Social Media Manager, three Social Media Content Producers; Grew team by an additional full-time Social Media Content Producer* Work in tandem with Basketball Communications, Corporate Partnerships, Marketing, Fan Development, Ticketing, Broadcast Production and Digital Operations team initiatives including NBA-All Star, game nights, community events, social media initiatives and other tentpole projects* Lead growth of social channels - key follower growth on @okcthunder includes 32%TikTok, 40% LinkedIn, 43% YouTube, and 11% increase on Instagram since September 2022* Launched Threads account for @okcthunder, generating 553k followers since July 2023* In collaboration with Broadcast Production team, earned the Thunder a YouTube Silver award, surpassing 100,000 total subscribers* Led social activation of NBA All-Star 2023, coinciding with Shai Gilgeous-Alexander earning his first All-Star appearance and All-Star Starter in 2024* Revamped Thunder’s localized organic storytelling distribution efforts via paid social, reaching a Thunder record in views for Onward and The Path and implemented new game night process with internal department and other key stakeholders* Developed multiple new social media partner activation branded content series and lead all elements of social partnership activation leading activation for 25+ partners since September 2022* Lead all revenue and monetization for social platforms, generating $31,000 in Youtube revenue* Generated 2,500 new marketing leads through strategic social giveaways