James Armstrong Email & Phone Number

As a dynamic problem-solver at APEX, I craft innovative media solutions spanning digital and traditional marketing channels, addressing challenges faced by both agencies and clients. My role involves foresight into industry trends, strategic negotiation, operational enhancement, and sales merchandising, fostering collaboration among agency partners, clients, and internal teams to deliver impactful outcomes.

Spearheaded the development and ownership of annual product development plans and revenue goals for Digital Media Services within the Restaurant Vertical. By collaborating closely with stakeholders across sales and development teams, I established go-to-market priorities, development of new capabilities, and drove product adoption tied to revenue growth.

Chicago, Illinois, United States

Work across the US, Canada, and Mexico to solve strategic marketing challenges by applying forward facing tools and methodologies. This includes the utilization of all applicable MarTech capabilities with a keen eye on future-proofing initiatives against ITP and 3rd Party cookie loss. Role is responsible for owning Dyson media tech roadmap and launching, developing and evolving future facing media infrastructure and strategy.

Chicago, Illinois

As the regional media lead for the America's, I worked as a conduit between Dyson HQ and North American markets. This included consultation in agency management, media planning, marketing technology adoption, and performance marketing goal attainment across North American markets.

Chicago, Illinois

Operated as the channel owner of Paid Search, Display, and Radio for Avant's loan product. This included budget management, strategic planning, optimization, and analysis of media operations in a fast pace startup environment.

Greater Chicago Area

Worked in a cross functional role to evaluate and build a cohesive omnichannel strategy across Social Media, Paid Search, Google Shopping, Retargeting, and Affiliate teams. This included implementing, and measuring technical and strategic optimizations on a quarterly basis. As a function of the role I ran point in project management between external partners and internal engineering teams to migrate and implement new tagging, reporting, data management, and ad serving platforms for Sears and Kmart. From a digital channel perspective, I supported the strategy, execution, optimization and measurement of programmatic display, retargeting, online video, and social media.

Chicago

Responsible for direct client communication and day to day management of Push, Display, and Email marketing initiatives for one of the Oracle Marketing Clouds largest clients. I Work closely with internal engineering and product teams to meet the needs of the client including strategy recommendations, project scoping, execution, and resourcing.

Chicago Illinois

The VMware User Group (VMUG) is an independent, global, customer-led organization, created to maximize members’ use of VMware and partner solutions through knowledge sharing, training, collaboration, and events. With over 90,000 members worldwide, we are the largest organization for virtualization users.

Chicago, Illinois

I served the membership of the VMware User Group chapters in the United States and abroad. My role included coordinating volunteer efforts of chapter leaders and volunteers to ensure membership growth. As a local group point of contact, I oversee marketing, planning, and execution of chapter meetings as well as develop and deliver volunteer training through teleconferences, webcasts, and written materials.

On the BMW Ultimate Drive Experience, I supported the implementation of a nationwide BMW event tour. In my role, I managed the aftersales section of the BMW Ultimate Drive Experience, which included coordinating with local parts managers to receive shipped merchandise and ensure maintenance and display of BMW aftersales items at dealerships nationwide.

Nationwide

During my time with GMR marketing I served in a product specialist role on a nationwide marketing tour serving an average of 800 attendees per event, promoting Nissan vehicles at Motor Trend events across the United States. Responsibilities included demonstrating the Nissan product via a detailed walk-through and educating consumers on Nissan’s innovations. I worked directly with the Program Manager and event team to ensure a positive consumer experience and efficient consumer flow, meeting and exceeding strictly monitored program outreach goals.

Depaul University

I Worked with the Dean of Students in a secretarial role. I scheduled appointments, filed sensitive documents, and provided information to students, parents, faculty, and staff. In the role, I followed through with orientation registration processes; managed on-line registration forms, inputted data, produced orientation reports, and answered orientation questions from both students and parents.

Bachelor Of Science (Bs), Marketing, Sales Leadership, Category Management

Activities and Societies: DePaul Leadership Scholar, National Society of Collegiate Scholars

Classics, Hellenic Studies

Education record