James Arnestad Email & Phone Number

A uniquely diverse background: MBA, CPG marketer, operations manager and US Coast Guard Academy graduate and veteran. Over Eleven years of traditional CPG marketing experience split nearly equally between consumer and shopper. Built compelling insight driven consumer campaigns while managing a $260+MM product portfolio. A strong innovator, launched both branded and private label products which collectively generated $70+MM in new business. Within customer/shopper led department in customer strategy development for all channels of trade as input to integrated annual planning with Marketing & Sales. Led marketing inputs of joint business planning which significantly increased Nature Made’s distribution in the drug class of trade. Strong leadership in personnel development and with cross functional teams.