Welcome to JAC Marketing—where your brand’s potential turns into performance. We are a team of bold thinkers and dynamic creators, committed to making your brand stand out in the crowd. Fun, engaging, and downright effective, our approach transforms your challenges into triumphs. Dive into a partnership with us and watch your brand come alive!

- Leading the ways of working and change management processes. Successfully integrating siloed teams and leading a new ‘Marketing Centre of Excellence’.- Define and oversee the EMEA brand marketing strategy, including global brand management.- Leading a new always-on content strategy to transform the way content is created, produced and distributed.- Lead, manage and develop impactful content across the regions, working with markets on localisation/production strategies across EMEA.- Key project manager across stakeholders to bring NPDs to market, including insight, product team, creative & agencies, technology and communications teams.- Development of the brand narrative and creative across product launches and branded content campaigns. Responsible for measurement and success tracking for the region, leveraging insight for future product/brand marketing.- Be the brand voice and champion to bring alignment with global and regional teams, whilst fostering collaboration through the delivery of training localisation support.

- Working with insight, CRM delivery and marketing teams to inform strategies, facilitating workshops and think-tanks where needed to match business goals with audience insight. - Use data and insight to develop, own and manage Oxfam’s retail public engagement plan across online and high-street to meet business goals, elevating the brand position. (The trading retail strategy)- Audience owner for all retail briefs and creative concepts, owning the big picture for the brand whilst building out the detail with project stakeholders. - To generate the engagement, satisfaction, and loyalty needed from both existing and new audiences to deliver Oxfam GB's public engagement (income & influencing) and brand health objectives. With project management integrated campaigns and owner of Oxfam’s retail brand.

- Lead, manage and develop the e-commerce marketing team. Responsible for the creation, development, execution and analysis of the annual cost effective marketing strategy. - Set, track and meet the e-commerce KPI’s in-line with the e-commerce strategic business and revenue targets. - Internal marketing of the online shop to senior leadership, shop network and teams from around the organisation, acting as ambassador to the online shop. - Responsible for all marketing activity across owned, earned and paid media, whilst working with internal acquisition team on development and innovation across channels. - Responsibility of the development and innovation of the online shop brand awareness campaigns.- Work closely with the e-commerce production & design team in creating marketing collateral and the customer experience. - Work collaboratively with internal Oxfam teams, including Trading, Brand & Creative, Insights, Analytics, PR, Content, Film & Photography, Procurement and Operations.- Responsible for the management of agencies and partners, including any tender processes for new agencies and contract negotiations.

Zest Digital, a full-service digital marketing agency with an award-winning team of digital specialists who take a strategic approach to deliver more leads and exposure to your most significant markets.

As the company’s Marketing and Digital Manager, I headed up all marketing and communication activity for four separate brands. In this position, I developed my international marketing and project management skills, tasked with multiple cradle to grave digital campaign around the work. - Designed, implemented and project managed a 3-year marketing plan for the company with full management of the marketing mix: products/services, pricing, place and promotions. - Planned and project managed the build of two e-commerce platforms for two brands, full mobile optimised sub-sites. - Created digital marketing campaigns targeting various customers segments on an international level. - Introduced monthly reports on sales, volumes, profitability and online traffic. - Increased the retailer base and built a long-term marketing position by proactively implementing integrated online marketing strategies. - Use of full digital channels, including paid budgets across social and PPC campaigns.

With Eclectic Clubs & Bars my role involved the curation, implementation and development of the sites digital marketing whilst also working evenings to complete on the acquisition experience. - Digital marketing across web, social and email with key focus on large booking acquisition. - Management of a small budget with the expectation to deliver big results. - Made recommendations and helped deliver head office email campaigns. - Evening work to deliver on customer experience. - Creating internal and external relationship building events to increase the stakeholders of Eclectic Bars.