Identified the seasonal focus for innovation, silhouette, print and graphics, and CMF design. Ensured seasonal product design met Merchant requirements. Managed product designers, graphic designer, and sample maker to ensure deadlines were met. Directed decision making on materials, trims, and manufacturing techniques to hit margin targets. Lead communication between departments to ensure goals were aligned. Sourced sustainable materials to meet company carbon-neutral goals and reduce company HIGG score. Ensured production materials met Pantone color standard, as well as color fastness standard. Managed a team of four.Key Achievements:• Restructured the design department to improve professional standards and ensure calendar dates are met.• Continually improved visual communication standards in order to ensure cross functional team has clarity on the design direction and can comfortably sign-off when needed.• Lead the initiative to source, test, and integrate 100% Post Consumer EVA into hat brim construction.

Owned the product development life-cycle from ideation to production hand off for Nike, Wrangler, and Lee brand accessories. Partnered with merchandiser to develop a seasonal product strategy. Created and finalized the design of all products and packaging. Sourced, developed, and approved production materials, trim and packaging. Ensured product assortment met company quality and margin requirements.Key Achievements:• Successfully built and launched Wrangler Small Leather Goods program from scratch.• Revitalized Nike Belt assortment with new technologies, constructions, and material finishes.• Re-launched Lee wallets and belts with high quality and heritage design to reflect new brand direction.

Implemented corporate goals to create category innovation across all licensed brands. Contributed to the development of seasonal brand stories through the implementation of design briefs, CMF Design, print direction, and leather/hardware development. Ensured licensee brand values were translated through the developed product assortment. Partnered with Merchandising and Sourcing teams to ensure efficient and cost effective material usage and factory allocation. Managed a team of five designers.Key Achievements:• Created a strategic plan with Merch and Production teams when a crucial factory suddenly shut down.

Designed, developed, and commercialized all product and packaging for watches, bags, and leather goods at brand launch. Directed brand visual identity design. Conceptualized and directed the build-out of an iconic Airstream mobile showroom. Sourced factories. Developed Private Label accessories programs for NCAA, Star Wars, and Disney. Presented product assortment during customer meetings. Key Achievements:• Created early cash flow by developing and delivering production of small leather goods in 90 days.• Designed NCAA Licensed leather goods and watches that resulted in $2.0 million in first year sales.

Designed, developed and commercialized all men’s small leather goods and gifts. Established seasonal CMF standards for leather, trims and hardware. Sourced vendors for leather, hardware, and trim. Managed and mentored assistants and interns. Traveled to factories seasonally for product development and sourcing. Worked closely with factories to avoid cost or quality issues. Set and maintained quality and finish standards for leathers, trims, and hardware. Approved pre-production samples to establish production quality standard.Key Achievements:• Created standards to train new factories in Fossil-specific construction techniques.• Created a plan to incorporate dedicated product developers to the Fossil Leather goods department.

Designed, developed and commercialized all men’s and women’s bags, small leather goods, and gifts. Traveled to factories seasonally for product development and sourcing. Worked closely with factories to ensure timely delivery of new product. Approved pre-production samples and inspected production to ensure quality control. Key Achievements:• Led company re-branding.

Designed men’s outdoor footwear and sandals. Executed highly detailed midsole/outsole drawings for entire team. Partnered with factories to finalize production mold blueprints. Developed and applied footwear color and texture palette to seasonal designs. Key Achievements:• Integrated Adobe Illustrator based color design exploration in place of markers for footwear department.