James Auld

James Auld Email and Phone Number

Director of Sales and Partnerships @ DS PENSKE Formula E Team
Los Angeles, CA, US
James Auld's Location
Burbank, California, United States, United States
About James Auld

I am an accomplished sales and business development executive with over 15 years of sales experience that spans broadcast, cable, out-of-home, sports sponsorship, and place-based media sales.My ability to develop deep relationships at both he client and agency level has been one of the driving factors behind my career success. In navigating the evolving media landscape for ABC and CBS affiliates and sponsorships, I have delivered a strong sales performance in media content distribution and across a broad range of media including Broadcast TV, Cable TV, Radio, Digital, OOH, Sports Team Assets, and Place-Based media.My background includes sales and business development leadership roles and a notable career history with several divisions within ABC Entertainment Television and CBS360, where I have delivered significant profitable year-over-year growth driven by successful new account acquisition, account management, and the creation of new revenue channels.Highlights: Closed sales deals of $100M and media deals up to $2M. Created solutions and programs that served the advertising communities in Los Angeles, San Francisco, San Diego, Phoenix, Las Vegas, Portland and Seattle. Negotiated eight and nine-figure deals for the licensing of Walt Disney Studios content. Conceptualized and executed a highly successful Times Square takeover sponsorship package that led to additional revenue streams and sponsorships.Specialties: New Business Development, Revenue Growth, Partnerships, Account Management, Sales Strategies, Entertainment Sales, Media Sales, Customer Relationship Management, Market Expansion

James Auld's Current Company Details
DS PENSKE Formula E Team

Ds Penske Formula E Team

View
Director of Sales and Partnerships
Los Angeles, CA, US
Website:
dspenske.com
Employees:
34
James Auld Work Experience Details
  • Ds Penske Formula E Team
    Director Of Sales And Partnerships
    Ds Penske Formula E Team
    Los Angeles, Ca, Us
  • Ds Penske Formula E Team
    Director Of Sales & Partnerships
    Ds Penske Formula E Team 2024 - Present
    Los Angeles, California, United States
  • Nbcuniversal Media, Llc
    Director Of Sales, Regional Sports Networks At Nbcuniversal Media, Llc
    Nbcuniversal Media, Llc 2019 - 2024
    Greater Los Angeles Area
  • Cbs Corporation
    Director Of Sales , Western Region
    Cbs Corporation 2015 - 2018
    Greater Los Angeles Area
    Direct business initiatives and strategic cross-platform opportunities across the 27 CBS-Owned Television Stations and the CBS Local Media sales assets (CBS EcoMedia, CBS Health Solutions and CBS Community Partnerships). Drive collaboration with CBS Radio, CBS Local Digital Media, and CBS Outdoor/Out-front in creating a fully-integrated platform and clear client targets. Provided the strategy for revenue growth for the newly-launched ReachTV Airport Entertainment network.
  • Disney Abc Domestic Television, The Walt Disney Company
    Vice President Of Cable Sales - Western Region
    Disney Abc Domestic Television, The Walt Disney Company 2013 - 2015
    Burbank, Ca
    Directed Disney cable content and sales strategy that generated $200M+ in annual revenue.  Negotiated eight and nine-figure deals with acquisition teams across Hallmark, OWN, Disney, Discovery, HD Net, AXS, GSN, and Esquire channels for the licensing of Walt Disney Studios content across Marvel Studios, Lucas Films, Touchstone, Pixar, Walt Disney Pictures, DreamWorks (Live Action), ABC News, and ABC Studios. Drove competitive bidding processes across Disney properties that generated revenues from increased content pricing created by the competition generated between the networks.
  • Abc Regional Sports & Entertainment Sales
    Executive Director Of Sales
    Abc Regional Sports & Entertainment Sales 2012 - 2013
    Burbank Ca
    Increased scope and responsibility to include the oversight and management of ABC RSES Western Region sales efforts for Los Angeles and San Francisco ABC National Television Sales offices. Directed integrated sports and new media sponsorship efforts within the Western region.  Achieved revenue and billing targets across 15 different properties.
  • Abc Regional Sports & Entertainment Sales
    Director Of Sales
    Abc Regional Sports & Entertainment Sales 2003 - 2012
    Burbank Ca
    Developed and directed new Western Region business development, sponsorships, and account management strategies for 30+ regional sports and entertainment sales properties, media and in-stadium assets, and ABC-owned television stations. Accountable for revenue forecasting, developing new business streams, and overall partnership management on behalf of ABC RSES. Conceived and delivered sponsorship successes that include the Visa Times Square takeover package promoting the relationship with the FIFA World Cup.  Leveraged the success of the American Eagle Times Square Sign Takeover package in a sale to three Nike Brands to promote the World Basketball Festival. YOY highest biller for the division for Altitude Sports and Entertainment Network. Sold the Comcast SportsNet Northwest University of Oregon Ducks sponsorship to Taco Bell. Selected for the highly prestigious 2011-2012 Disney/ABC Media Networks Mentoring Program. President’s Award winner for Sales Development Excellence.
  • Abc National Television Sales
    Account Executive
    Abc National Television Sales 2001 - 2003
    Greater New York City Area
    Managed national account list for the 10 ABC Owned Television Markets (New York, Los Angeles, Chicago, Philadelphia, San Francisco, Houston, Raleigh-Durham, Fresno, Flint, and Toledo).
  • Petry Media Corporation
    Account Executive
    Petry Media Corporation 1997 - 2001
    New York, Ny / Philadelphia, Pa / Beverly Hills, Ca

James Auld Skills

Advertising Sales Digital Media Integrated Marketing Media Planning Digital Marketing Television Media Buying Social Media Marketing Sponsorship Digital Strategy Online Advertising Sports Customer Service New Media Social Media Media Sales Business Development Client Relationship Management Sales Strategy Revenue Growth Program Management Negotiations Strategic Consulting Marketing Innovation Competitive Analysis Presentations Sales Presentations

James Auld Education Details

Frequently Asked Questions about James Auld

What company does James Auld work for?

James Auld works for Ds Penske Formula E Team

What is James Auld's role at the current company?

James Auld's current role is Director of Sales and Partnerships.

What is James Auld's email address?

James Auld's email address is ja****@****abc.com

What schools did James Auld attend?

James Auld attended Purchase College, Suny.

What skills is James Auld known for?

James Auld has skills like Advertising, Sales, Digital Media, Integrated Marketing, Media Planning, Digital Marketing, Television, Media Buying, Social Media Marketing, Sponsorship, Digital Strategy, Online Advertising.

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