AVOLCA is an international artist & producer management agency and creative consultancy with a global network, empowering our diverse clientele to redefine creative boundaries.Currently managing: 2x Grammy nominated producer & songwriter, Mike Snell.Multi-platinum producer & DJ, Tweeko.Upcoming multi-genre producer, Ohnine.

Played a pivotal role in transforming Mixtape Madness from a YouTube channel into a global lifestyle brand, extending its reach beyond the UK. Managed diverse marketing initiatives, securing partnerships with brands, and organising international festivals. Also served as the French liaison, enhancing global visibility and reach.Work Highlights:Project Manager, and A&R (Next Up? Europe)- Spearheaded successful expansion of the 'Next Up?' freestyle series into French, German, and Scandinavian markets, generating over 4million+ YouTube views and 15million+ streams collectively.Project Manager (MM Takeover)- Elevated 'MM Takeover' from local event to headline day at DLT Malta festival, diversifying audience beyond UK Rap communities.Project Manager, and A&R Manager (Size? x Nike Jordan)- Conceptualised and executed live in-store rap cyphers in collaboration with Size? and Nike Jordan, driving foot traffic and enhancing brand engagement across Size? retail locations.- Executed Mixtape Madness' inaugural festival, concluding the Size? x Nike Jordan rap cyphers with a sold-out festival show at Manchester O2 Arena. Managed all aspects of the event, including artist procurement, scheduling, DJ coordination, ensuring resounding success and solidifying Mixtape Madness' industry leadership position.

IDGO is a fintech start-up pioneering the UK's first double-sided proof of age, identity, and contactless prepaid smartcard, licensed and accredited by the PASS Scheme. Endorsed by the UK Home Office, the National Police Chiefs' Council (NPCC), and the Security Industry Association (S.I.A).Key Responsibilities:- Crafted IDGO's visual identity across physical and digital platforms, ensuring consistency and resonance with the target audience.- Developed compelling pitch decks to communicate IDGO's value proposition to investors. - Led UX/UI design of website interface, emphasising intuitive navigation and aesthetic appeal to enhance user experience and drive engagement.- Produced dynamic digital media for sales and marketing, maintaining a cohesive brand image.- Orchestrated third-party marketing efforts to amplify IDGO's visibility in the market.

As the Creative Director, and A&R Manager, I played a pivotal role in developing the concept of The Cold Room, an independent venture initiated by award-winning music producer Tweeko in 2020. The platform later joined forces with Mixtape Madness in late 2021. With over 20million+ views on YouTube and over 50million+ streams on streaming platforms, The Cold Room has emerged as the premier music freestyle platform, attracting top Drill artists who are shaping the UK scene.Key Responsibilities:- Led branding initiatives, including logo design and cover artwork.- Orchestrated and oversaw studio recording sessions, employing my expertise in Artist & Repertoire (A&R) to provide strategic artistic direction to artists, guiding them through the creative process and optimising their performances to ensure the highest quality output.- Sourced, negotiated with, and liaised with artists and talent.- Directed and curated video shoots, carefully crafting visuals to improve the platform's content, while also handling technical aspects of video production, like operating pyrotechnic equipment to add dynamic elements.- Produced and edited social media assets to foster engagement and expand The Cold Room's online presence.