• Oversaw day-to-day ecommerce efforts for Macsales.com, contributing to the generation of over $100MM in annual sales. Provided recommendations and support for secondary online properties including: SeaFoodByNet.com, Price.com, JavaPlanetCoffee.com, OWC.net and OWCProIT.com.• Created online marketing campaigns in alignment with sales and business objectives generating a 40% increase in gross revenue in less than 3 years.• Managed the implementation and optimization of marketing programs to increase traffic, loyalty and overall sales including, search engine marketing campaigns, search engine optimization, affiliate relationships and comparison shopping engines.• Initiated new business development opportunities with Amazon.com including Amazon Payments, Amazon Fulfillment and Amazon Product Ads.• Executed and measured social media campaigns on Facebook, Twitter, Google+, Pinterest, YouTube and WordPress (blog.macsales.com).• Approved creative briefs and interacted with internal resources on the development of marketing collateral including banner ads, promos, email blasts, landing pages and splash pages.• Supported ecommerce sales efforts by effectively managing front-end website experience, landing pages, content, product placement and overall merchandising mix.• Developed and managed ecommerce production schedules and product promotions by partnering with the sales, marketing, product, operations and creative teams.• Tracked and evaluated site user behavior; made recommendations to improve user experience/usability and sales conversion.• Provided oversight of key performance indicators and website analytics and reporting tools for continuous site and campaign optimization.• Effectively optimized site-wide promotions, messaging, and key indicators to maximize spend and ROI.• Worked closely with IT and Project Management teams to ensure that site content met corporate business requirements as well as the needs of the marketing department.

• Engaged as the primary business resource; formed strategic partnerships with dedicated third-party development teams to deploy new products and services on 4Sale4Now.com.• Created project plans including comprehensive roadmap for website development and existing website redesign requirements. Managed product releases including: implementation and re-design of product search, vertical navigation and parametric filters, taxonomy, PCI compliance/secured payment processing, registration and order confirmation pages, up-sell and cross-sell shopping features, import/export feeds to shopping engines, web-based mapping to support “order-online, pickup-in store” technology, automated email and text messaging inventory updates, custom landing and splash pages, freight rate table integration• Ensured that IT development processes were effective, efficient, stable, & scalable.• Worked closely with independent contractors responsible for providing graphic design services and marketing collateral required to support corporate initiatives.• Developed custom business/KPI reports and made recommendations to simultaneously improve corporate profitability and user experience.• Partnered with executive teams, vendors and web developers to gather business requirements.• Supported sales and marketing efforts by researching industry trends and developed benchmark testing to aid in business decision-making processes.

• Immersed as a dedicated member of the cross-functional team responsible for the development, maintenance and support of leading Internet Retail sites including: Sears.com, Kmart.com, Craftsman.com, Kenmore.com, TheGreatIndoors.com, PartsDirect.com and MyGofer.com.• Maintained online content departmental production budget of $5MM for product development and assets; rapidly expanded online assortment and achieved parity against best-in-class marketplace competitors.• Created and executed project work plans to support new vendors, services and products including automotive, sporting goods, lawn & garden, tools, fashion and shoes. Trained vendors and developed processes to simplify the item upload process; generated an increase of 750k new sku’s available for purchase online.• Coordinated usability testing with user experience team to gather insight into the online shopping habits of key customers. Information collected was used to develop recommendations for site enhancements. Responsible for the budget, approval, planning, tracking and approval/sign-off of related site enhancements as well as enterprise communication regarding site improvements.• :• Provided creative direction for the acquisition of product images; cataloged, maintained and organized over 2MM image assets, eCatalogs and product videos used to increase conversion and average order value.• Tested product placements, created guidelines and best practices on behalf of the enterprise. Made recommendations for product inclusion and placement as well as brainstorming technical implementation strategies to maximize ROI and minimize business risk for Rich Media Suppliers offering interactive demos, videos, buying-guides and customized product configurators. • Built strong working relationships with leading ecommerce partners including ARS Interactive, Ambrosi/Schawk, Bazaarvoice, My Virtual Model, Adobe System, WebCollage, Easy2 and Vendaria.