Creating compelling visual stories and driving traffic to video content. Customers choose to work with businesses and brands based on a personal connection. Engaging video creates and reinforces that connection. Marketing campaigns generated 12 million impressions, 5,000 email acquisitions, and social growth of 500%.

Responsible for managing client relationships, providing strategic direction as well as tactical advice on a wide variety of digital marketing projects. Part of a multi-layered account team, manage the high level planning for all strategic marketing efforts, consult with clients to understand their business goals and objectives, and work with internal and external teams to develop impactful marketing solutions to achieve the clients’ goals. Manage and mentor junior members of the account team and am responsible for the profitability and overall success of their team.

Responsibilities include:· Event involvement· Managing the Committee· Contacting new members and assigning an ambassador· Coaching and mentoring new ambassadors· Maintain adequate coverage at Chamber events· Reminders to ambassadors who are working the events

Responsible for achieving revenue goals by acquiring new clients and growing current clients for $1.25 M digital marketing agency. Personally accountable for $550k in annual revenue. Developed and executed marketing plans for clients including website design and development, content development, inbound marketing, e-mail marketing, social media marketing, pay per click, display, video, and print. Managed annual advertising spend of $425k on behalf of clients. Lead a team of designers, developers, and content creators to deliver projects on-budget, on-time, and in-scope.

Served for over a year in the roles of campaign strategist and campaign manager for Jim Rubens' US Senate Campaign. In this role, was responsible for developing Rubens' strategy, building his ground game, implementing earned media strategies, and serving regularly as a spokesman for the campaign.Developed a campaign plan, including creating the budget, identifying, interviewing, and hiring all staff and strategic partners.Designed and created all media collateral for the campaign including the logo, signage, flyers, print advertising, radio advertising, video advertising and digital advertisements.Oversaw all campaign communications, including issuing of press releases, e-mail marketing, and social media messaging. James also compiled and executed all FEC financial reporting.The results of this effort was a second place finish in a very competitive, high-profile US Senate race. Despite being outspent by over 10 times, the campaign succeeded in its goals of bringing important issues such as campaign finance reform and crony capitalism to the center of the debate.

Charged with creating and managing online brand including website development and maintenance, relationship management, and social media using tools such as Facebook, Twitter, search engine optimization, and blogs.Summary of Accomplishments• Developed marketing messaging to create programs to build traffic resulting in exponential increase in Online engagement: 401% increase in Facebook friends and 604% increase in Twitter followers.• Utilized SEO strategies to improve Google presence and increase website traffic by 1349%.• Drafted and distributed custom html e-mail communications to supporters including: weekly newsletters, fundraising efforts, and multimedia presentations.• Assisted in creation and distribution of television commercials, radio advertisements, and press releases.

Progressive growth from trainee to store manager with increasing responsibilities for the financial success of operations. Charged with developing on site marketing strategies, building local brand equity, improving standards, hiring and training staff and managing the physical plant.

Led a group in creating a promotional program for the Pontiac Aztek.

Wrote a business plan to secure venture capital and developed a financial and competitive analysis of the company and the industry.

1. Recruiting volunteers.2. Organizing contact information for volunteers and being aware of what volunteers are willing to do.3. Scheduling volunteers to work shifts and complete projects.4. Supervising volunteers as they do their duties (including door-to-door canvassers, meet and greet staff, and office volunteers).5. Recognize volunteers who go above and beyond, and promoting them.6. Overseeing and assisting with the training of volunteers.

Elected to lead a student-run company of 30 employees. Created marketing strategies, built promotional campaigns and designed and implemented company policies.