James Bell-Booth is a Co-founder & CEO. Colleagues describe him as "James has proved to be a skilled and astute advisor as we have navigated through the processes of introducing a new technology to the world and commercialising it. He has been willing to listen to what has occurred at different stages of the journey then provided good insight and perspective based on his experience. I believe James is the ideal person to have around when building any new idea or business. He is able to be an honest assessor of what he sees occurring while providing sensible suggestions around potential next steps. His understanding of what is involved in forming new business concepts and on occasions new markets, has helped provide the clarity needed to build plans and work within our constantly changing environment. From the work my team and I have done with James and the support he has given I feel very comfortable recommending him as an advisor and ideally a team member for anyone looking to commercialise an idea or technology." and "James has been incredibly engaging and helpful from the start of our working relationship. Even though he hasn't had direct experience in the sector I am working in, he has demonstrated outstanding knowledge and value in helping me develop a concept into something that is starting to take shape to reality."