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An innovator, change agent, and visionary with proven management skills. I have extensive experience managing technical and development teams across national and international locations. I have also contributed on articles for leading publications such as The New York Times, Adweek and presented at international conferences such as CableLabs on an innovative technology for digital advertising.In addition, I have launched products in more twenty countries and across four continents. The State of Massachusetts selected me as an SBA finalist for “Exporter of the Year”, based on my results in penetrating overseas’ markets with emerging digital products. I have directly negotiated and closed on more than $400MM worth of licensing transactions with some of the most recognizable tech companies in the industry.
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CeoSalsa QueenWest Valley City, Ut, Us -
CeoSalsa Queen Jan 2020 - PresentWest Valley City, Ut, Us• Grew Store presence from 100 to 1500+ across 30 states• Increased monthly revenues 10x within 4 Years• Integrated technology platforms (EDI, ERP, CRM, and Program Management) for improved efficiencies• Developed and launched industry's first (at scale) freeze-dried salsa line into 700 stores, including Bass Pro Shops and Cabela's• Voted 'Best Made-In-Utah Food Product' by 160k+ participants; Selected as one of the Top 50 Consumer Brands in Utah (2022)• Secured multi-region rollout with Costco• Managed SQF v9 Certification and scored 97 (out of 100) on initial audit -
AdvisorSalsa Queen May 2014 - Jan 2020West Valley City, Ut, UsSalsa Queen started in 2014 at local farmers markets and is now the largest producer of fresh, gourmet salsas in Utah.• Created brand and protected through securing trademark registration• Developed online presence and sales through social media, digital advertising and promotions• Secured and negotiated key hires in management positions• Realized a 2000% growth rate over 5 years
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Vp/Release Engineering ManagerZions Bancorporation Oct 2019 - Jan 2020Salt Lake City, Utah, Us• Managed 17 engineers in migrating 500+ applications over to Agile/DevOps• Led management strategies for automating builds and workflows• Created solutions incorporating next gen technologies for Docker and Kubernetes• Architected end-to-end solution involving code management, deploy, QA validation and performance monitoring resulting faster and higher quality DevOps environment -
Vp/Application Optimization ManagerZions Bancorporation Nov 2018 - Oct 2019Salt Lake City, Utah, Us• Pioneered Center of Excellence using next gen APM tools across 40+ Bancorp applications• Increased system performance and reliability by reducing P1 incidents YOY 100% on a commercial lending application• Delivered group goals of 50% reduction in P1/P2 incidents, 30% increase in system performance and 50% reduction in MTTR within 12 months• Recognized for accomplishments as recipient of '2019 Momentum Award'
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Vp/System Management And DevopsZions Bancorporation Mar 2015 - Nov 2018Salt Lake City, Utah, Us• Managed DevOps for mission-critical commercial lending application responsible for 85% of company’s profits• Evaluated, selected and implemented next generation APM tool (AppDynamics) to improve user experience, reduce development lead-time, increase loan turnaround• Led resolution of Production P1/P2 issues while maintaining 99.99% system up-time• Initiated performance improvement effort, which resulted in +75% system gain
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Development Team LeadZions Bancorporation Jan 2014 - Mar 2015Salt Lake City, Utah, Us• Directed 20+ internal developers and contractors across 4 US locations and India• Reduced defect (JIRA) resolution time 75% within 10 months• Developed ~40 Business Intelligence reports which were used at the Executive level• Transitioned from waterfall to devops while managing code migrations involving 15 environments
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Business AnalystSelf Employed Nov 2006 - Jan 2014• Researched and identified market opportunities for digital/social media apps• Filed 10 patents as a result of innovative solutions for digital and social media projects• Initiated and negotiated $100M+ in patent purchases from external sources• Prepared business process flows, requirements gathering, and use case materials• Experienced with data modeling and detailed functional design• Established C-Level relationships with market leaders in TV-based targeted advertising, data collection, and content streaming
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Vp Business DevelopmentTechnology, Patents & Licensing Aug 2002 - Nov 2006Philadelphia , Pa, Us• Solved a $1B licensing issue for a Global 50 tech company under extreme pressure and time constraints• Negotiated $200MM worth of patent acquisitions on behalf of clients• Managed 800+ technology companies in assessing and acquiring Intellectual Property• Launched industry’s first proactive patent purchasing program and created the training plan as low-cost Wharton summer interns were used in this innovative project• Led all client-based interactions, presentations, and visits, including international -
Director, Business DevelopmentSarnoff Corporation Jan 1998 - Nov 2001Us• Performed market research for multiple technologies (e.g., digital media, display, LED, wireless, MPEG, MEMS, and gigabit) in directing Global 250 licensing and tech transfer • Analyzed internal technologies to optimize for licensing or venture spinout• Positioned technical capabilities for government contracts, primarily with DARPA, DOD, NIH, and DOE • Directed marketing activities of 30+ highly trained scientists and skilled technical professionals• Interviewed for New York Times article on futuristic high resolution displays -
Global Business ManagerPixelvision May 1995 - Oct 1997• Initiated and expanded OEM and branded channels in more than 20 countries• Developed and implemented channel partner training, incentive program, and marketing support• Created a Product roadmap to complement Channel Strategy• Within two years, increased international portion of monthly sales to ~50%• As an unknown brand, was able to beat out IBM for the first European dealing room to use flat panel monitors exclusively• Selected as Massachusetts’ SBA Finalist for "Exporter of the Year"
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International Business ManagerKeytronicems May 1992 - May 1995Spokane Valley, Wa, Us• Increased Pacific Rim annual sales 210% to over $7 million within 2 years• Developed product management system that increased profits $2MM, reduced lead-times 20% and lowered inventory exposure 55%• Analyzed currency hedging as a way to grow international business, primarily with large, OEM clients• Selected as a “Vendor of the Year” by leading European OEM; award presented by their CEO at annual event in the UK• Evaluated new manufacturing site in Shenzhen and penetration of Chinese market• Directed contract manufacturer in Thailand which included negotiating available markets, transfer pricing, and royalty rates• Managed international sales team consisting of direct employees and manufacturer’s reps throughout Europe and Asia -
Senior Brokerage RepresentativeFidelity Investments Jan 1987 - Aug 1990Boston, Ma, Us• Earned Series 6, 7, and 63 financial licenses• Worked full-time while attending undergraduate school full-time• Initiated statistical review of QA program, recommendations adopted in company-wide program• Oversaw daily distribution of mutual fund performance
Jim Birch Skills
Jim Birch Education Details
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Texas Mccombs School Of BusinessInformation Systems -
University Of Utah - David Eccles School Of BusinessMarketing
Frequently Asked Questions about Jim Birch
What company does Jim Birch work for?
Jim Birch works for Salsa Queen
What is Jim Birch's role at the current company?
Jim Birch's current role is CEO.
What is Jim Birch's email address?
Jim Birch's email address is me****@****rch.com
What is Jim Birch's direct phone number?
Jim Birch's direct phone number is +180197*****
What schools did Jim Birch attend?
Jim Birch attended Texas Mccombs School Of Business, University Of Utah - David Eccles School Of Business.
What are some of Jim Birch's interests?
Jim Birch has interest in E Commerce, Social Media, Social Commerce, Gift Card, Gift Registries, Mobile Commerce.
What skills is Jim Birch known for?
Jim Birch has skills like Strategy, Business Development, Start Ups, Management, Leadership, Marketing, Entrepreneurship, E Commerce, Strategic Planning, Product Development, Strategic Partnerships, Market Research.
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