James Kessinger Email & Phone Number

Austin, Texas, Us

Leadership responsibilities: Field Marketing, Partner Marketing, Content Marketing, Campaign Marketing, Account Marketing, Digital Marketing (Web, SEO, SEM, Paid Media).

Cupertino, California, Us

Leadership responsibilities: Marketing, Sales, Customer Success, Rev Ops, & PartnershipsAbout Hushly: Hushly is the only all-in-one conversion cloud designed to improve buyer experiences and drive conversions for B2B marketers. Our system of engagement includes a variety of tools and capabilities, such as website personalization with a/b testing, content personalization, landing page builder with personalization, demand capture, opt-in compliance management, machine enrichment, human-verification along with account-based experiences and full funnel analytics. No other content experience platform, website personalization platform, account-based experience platform, landing page builder software, or form builder software has all of these critical products put together as a single solution to gain better efficiency and scale than Hushly.

Cupertino, California, Us

Leadership responsibilities: Marketing, Customer Success, Rev Ops, Partnerships.Grew Revenue 30x in 5 years• Led go-to-market initiatives around operational transformation, new market adjacencies, global growth• Built inbound, outbound, and partner led gtm motions that deliver 80% of total opportunities annually• Created highly scalable and always-on account-based marketing programs, resulting in high account engagement,increased opportunity creation, and higher win rates.• Created renewal programs to drive customer adoption, better intimacy and increased retention with better up sell.• Built an efficient tech stack for sales, marketing, customer success, and revenue operations• Standardized goals, metrics and optimized a digital go-to-market dashboard for e-staff with cost metrics• Continuously evolved pricing, packaging, messaging, positioning• Successfully cultivated relationships with martech CEO's, CMO's and industry analyst• Created a vertical selling strategy for cybersecurity that became our number one growth vertical• Earned 72 G2 badges across 12 G2 market categories• Launched 12 products across four unique markets and rolled out countless software betas.• Achieved product market fit across 9 unique product lines each delivering new revenue streams• Built a Brand from an Idea - Hushly is the top brand for B2B Experience and Conversion Optimization• Went from Product to Platform - positioning, pricing, packaging for mid-market and enterprise buyers.

Santa Clara, Ca, Us

CloudVelox was a series B SaaS start-up that provided workload automation and orchestration software and back-up for Cloud and Data Center applications. I was hired to grow revenue to $50M and beyond through new logo acquisition and retention through customer marketing which meant I needed to create demand, capture demand, grow the brand through growth marketing and operational efficiency while at the same time develop customer marketing programs to increase retention and loyalty. My priority was to increase new customer acquisition which translated into increasing the lead conversions, demo request, and getting focused on account based marketing motions. My short term KPI's were looking at the number of meetings booked, opportunities created, deal cycles, and size of opportunity. We were acquired by VMware a year into me being brought on.· Increased pipeline 10X· Increased opportunities 3x· Created a demand engine· Increased site traffic by 5x through earned SEO and Paid Media.· Established content pillars and content journey's· Redefined the ICP, Personas, Positioning and Messaging· Overhauled, implemented, and optimized a new martech and salestech stack · Gained media editorial coverage; generating market buzz, and increasing brand awareness.· Briefed 3-4 industry analyst quarterly and gaining additional coverage, awards and write-ups.

Palo Alto, Ca, Us

I was responsible for driving partner growth for all of North American and South American partners and strategic alliances marketing. I led a large organization of 70 employees (directors, sr. directors, sr. managers, and IC's) with a $48 million annual budget supporting $2.8B in revenue.• Transformed the organization to focus on creating digital demand and capture, account-based marketing programs, as well as sales pipeline acceleration.• Developed a single programs called "marketing concierge" that delivered $80M+ in qrtly pipeline • Delivered $400M in quarterly pipeline via digital marketing programs, outbound campaigns.• Converted 15% of pipeline into intra-quarter booking through sales acceleration programs.• Advised Partner CMO’s and Partner CEO's on marketing strategies, investments, and go-to-market best practices including demand generation, abm, and digital marketing transformations.• Created VMware's partner investment and governance models to guide, track and measure MDF investments related to marketing performance and business growth results for particular product lines.

San Jose, California, Us

Harmonic, (Nasdaq: HLIT) had $430M in revenue at the time and was the worldwide leader in virtualized broadband and video delivery solutions. They were looking to expand from a purely direct selling model into a secondary selling motion of Partner Led sales model. Harmonic enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services through its hardware and software. The company revolutionized broadband networking via the industry's first virtualized broadband solution, enabling cable operators to more flexibly deploy gigabit internet service to consumers' homes and mobile devices.My responsibilities included leading global channel business sales and marketing for the service provider. I designed and implemented a new channel program, entitlements, recruitment strategies, and rebate structures. Along with that I initiated a carve out for market development funds which included usage guidelines and approved programs to drive revenue, proof of performance, and automated technology to help managed partners and mdf funds.

San Jose, Ca, Us

San Jose, Ca, Us

Led a small team of marketers and worked with the newly created SMB engineering team to build a new business inside Cisco. Cisco was not in the SMB market and had no brand permission as we were known in the enterprise and known to be complex. We had to define the market, create purpose built products with self setup (no engineer), price, package and sell through partners.Managed and grew revenues from $1M to $250MEvolved product, packaging, pricing for the marketStarted with small hand picked team and grew organization over timeCreated "Cisco SMB" branding for marketCreated demand gen programsCreated sales enablement playbooksCreated customer quick start guides, support guides, for reduced onboarding and faster setup.

San Jose, Ca, Us

San Jose, Ca, Us

Sold into allies and U.S. government agencies along with global systems integrators for large, multi-year program procurements.

San Jose, Ca, Us

*Managed and grew Cisco Services revenue from $220M to $875M for Service Provider.*Managed large team of FTE's and Contractors globally.*Created maintenance and professional services products for Service Providers globally.

Richardson, Tx, Us

Managed Business Markets products with combined revenue streams of $100M. (Business Internet, IP Voice, efax, Telex).