James Kessinger

James Kessinger Email and Phone Number

Group VP, Marketing | Driving Demand, Revenue Growth, & CX @ SolarWinds
7171 Southwest Pkwy, Austin, Texas 78735, us
About James Kessinger

Throughout my career, I have refined my skills as an operating business executive, working at large enterprise technology companies and smaller private growth stage ventures. My journey has equipped me with a diverse set of experiences, encompassing revenue scaling, organizational management, and budget oversight at both the enterprise and smaller business levels.I've been at scale: • Managed large organizations with hundreds of employees, smaller team of 5-10 and all in between. • Managed large multi-million-dollar budgets under and over $50M. • Held revenue responsibility for revenue in excess of ($2B+, $400M+, $250M, and under $50M).I consider myself a builder and someone who likes the challenges and problems associated with building a business. I believe over the long term I’ve been able to create additional shareholder value and help unlock hidden value for companies I’ve worked for. In my prior operational executive roles, I have delivered results and sold or marketed to buyers within enterprise, mid-market, service provider, global governments, as well as SMB's. My expertise extends to the entire marketing spectrum, making me a full stack marketing leader with a commitment for executing on a strategic vision. I have run all of marketing as the CMO as well as individual functions such as:• Marketing Operations• Corporate Marketing (branding, communications, content marketing)• Digital Marketing (demand gen, account-based marketing, SEO, paid media) • Product Marketing (products, solutions, portfolio marketing)• Services Marketing • Customer Marketing• Partner Marketing• Field Marketing• Community MarketingThroughout my journey, I have had the distinct privilege of being entrusted with the responsibility of shaping go-to-market strategies for CEOs. I’ve developed robust go-to-market frameworks and brought other executives along as we’ve executed on plans to achieve efficient growth.

James Kessinger's Current Company Details
SolarWinds

Solarwinds

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Group VP, Marketing | Driving Demand, Revenue Growth, & CX
7171 Southwest Pkwy, Austin, Texas 78735, us
Website:
solarwinds.com
Employees:
1
James Kessinger Work Experience Details
  • Solarwinds
    Group Vice President, Marketing
    Solarwinds Apr 2024 - Present
    Austin, Texas, Us
    Leadership responsibilities: Field Marketing, Partner Marketing, Content Marketing, Campaign Marketing, Account Marketing, Digital Marketing (Web, SEO, SEM, Paid Media).
  • Hushly
    Chief Operating Officer
    Hushly Mar 2022 - Apr 2024
    Cupertino, California, Us
    Leadership responsibilities: Marketing, Sales, Customer Success, Rev Ops, & PartnershipsAbout Hushly: Hushly is the only all-in-one conversion cloud designed to improve buyer experiences and drive conversions for B2B marketers. Our system of engagement includes a variety of tools and capabilities, such as website personalization with a/b testing, content personalization, landing page builder with personalization, demand capture, opt-in compliance management, machine enrichment, human-verification along with account-based experiences and full funnel analytics. No other content experience platform, website personalization platform, account-based experience platform, landing page builder software, or form builder software has all of these critical products put together as a single solution to gain better efficiency and scale than Hushly.
  • Hushly
    Chief Marketing Officer
    Hushly Feb 2018 - Mar 2022
    Cupertino, California, Us
    Leadership responsibilities: Marketing, Customer Success, Rev Ops, Partnerships.Grew Revenue 30x in 5 years• Led go-to-market initiatives around operational transformation, new market adjacencies, global growth• Built inbound, outbound, and partner led gtm motions that deliver 80% of total opportunities annually• Created highly scalable and always-on account-based marketing programs, resulting in high account engagement,increased opportunity creation, and higher win rates.• Created renewal programs to drive customer adoption, better intimacy and increased retention with better up sell.• Built an efficient tech stack for sales, marketing, customer success, and revenue operations• Standardized goals, metrics and optimized a digital go-to-market dashboard for e-staff with cost metrics• Continuously evolved pricing, packaging, messaging, positioning• Successfully cultivated relationships with martech CEO's, CMO's and industry analyst• Created a vertical selling strategy for cybersecurity that became our number one growth vertical• Earned 72 G2 badges across 12 G2 market categories• Launched 12 products across four unique markets and rolled out countless software betas.• Achieved product market fit across 9 unique product lines each delivering new revenue streams• Built a Brand from an Idea - Hushly is the top brand for B2B Experience and Conversion Optimization• Went from Product to Platform - positioning, pricing, packaging for mid-market and enterprise buyers.
  • Cloudvelox
    Chief Marketing Officer (Aquired By Vmware)
    Cloudvelox Jan 2017 - Mar 2018
    Santa Clara, Ca, Us
    CloudVelox was a series B SaaS start-up that provided workload automation and orchestration software and back-up for Cloud and Data Center applications. I was hired to grow revenue to $50M and beyond through new logo acquisition and retention through customer marketing which meant I needed to create demand, capture demand, grow the brand through growth marketing and operational efficiency while at the same time develop customer marketing programs to increase retention and loyalty. My priority was to increase new customer acquisition which translated into increasing the lead conversions, demo request, and getting focused on account based marketing motions. My short term KPI's were looking at the number of meetings booked, opportunities created, deal cycles, and size of opportunity. We were acquired by VMware a year into me being brought on.· Increased pipeline 10X· Increased opportunities 3x· Created a demand engine· Increased site traffic by 5x through earned SEO and Paid Media.· Established content pillars and content journey's· Redefined the ICP, Personas, Positioning and Messaging· Overhauled, implemented, and optimized a new martech and salestech stack · Gained media editorial coverage; generating market buzz, and increasing brand awareness.· Briefed 3-4 industry analyst quarterly and gaining additional coverage, awards and write-ups.
  • Vmware
    Sr. Director, Americas Marketing
    Vmware Mar 2014 - Dec 2016
    Palo Alto, Ca, Us
    I was responsible for driving partner growth for all of North American and South American partners and strategic alliances marketing. I led a large organization of 70 employees (directors, sr. directors, sr. managers, and IC's) with a $48 million annual budget supporting $2.8B in revenue.• Transformed the organization to focus on creating digital demand and capture, account-based marketing programs, as well as sales pipeline acceleration.• Developed a single programs called "marketing concierge" that delivered $80M+ in qrtly pipeline • Delivered $400M in quarterly pipeline via digital marketing programs, outbound campaigns.• Converted 15% of pipeline into intra-quarter booking through sales acceleration programs.• Advised Partner CMO’s and Partner CEO's on marketing strategies, investments, and go-to-market best practices including demand generation, abm, and digital marketing transformations.• Created VMware's partner investment and governance models to guide, track and measure MDF investments related to marketing performance and business growth results for particular product lines.
  • Harmonic
    Head Of Global Partner Business Sales & Marketing
    Harmonic Apr 2013 - Mar 2014
    San Jose, California, Us
    Harmonic, (Nasdaq: HLIT) had $430M in revenue at the time and was the worldwide leader in virtualized broadband and video delivery solutions. They were looking to expand from a purely direct selling model into a secondary selling motion of Partner Led sales model. Harmonic enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services through its hardware and software. The company revolutionized broadband networking via the industry's first virtualized broadband solution, enabling cable operators to more flexibly deploy gigabit internet service to consumers' homes and mobile devices.My responsibilities included leading global channel business sales and marketing for the service provider. I designed and implemented a new channel program, entitlements, recruitment strategies, and rebate structures. Along with that I initiated a carve out for market development funds which included usage guidelines and approved programs to drive revenue, proof of performance, and automated technology to help managed partners and mdf funds.
  • Cisco
    Head Of Global Partner Marketing & Systems Integrators
    Cisco Aug 2011 - Apr 2013
    San Jose, Ca, Us
  • Cisco
    Head Of Small Business Marketing - Service Provider
    Cisco 2007 - 2011
    San Jose, Ca, Us
    Led a small team of marketers and worked with the newly created SMB engineering team to build a new business inside Cisco. Cisco was not in the SMB market and had no brand permission as we were known in the enterprise and known to be complex. We had to define the market, create purpose built products with self setup (no engineer), price, package and sell through partners.Managed and grew revenues from $1M to $250MEvolved product, packaging, pricing for the marketStarted with small hand picked team and grew organization over timeCreated "Cisco SMB" branding for marketCreated demand gen programsCreated sales enablement playbooksCreated customer quick start guides, support guides, for reduced onboarding and faster setup.
  • Cisco
    Chief Of Staff, Ucaas & Cloud Marketing
    Cisco May 2005 - Apr 2007
    San Jose, Ca, Us
  • Cisco
    Head Of Global Government Sales & Bus Dev
    Cisco May 2003 - Apr 2005
    San Jose, Ca, Us
    Sold into allies and U.S. government agencies along with global systems integrators for large, multi-year program procurements.
  • Cisco
    Sr. Manager, Services Marketing & Customer Advocacy
    Cisco Apr 1999 - Apr 2003
    San Jose, Ca, Us
    *Managed and grew Cisco Services revenue from $220M to $875M for Service Provider.*Managed large team of FTE's and Contractors globally.*Created maintenance and professional services products for Service Providers globally.
  • Mci Telecommunications Corporation
    Product Marketing Manager (Acquired By Worldcom)
    Mci Telecommunications Corporation May 1995 - Apr 1999
    Richardson, Tx, Us
    Managed Business Markets products with combined revenue streams of $100M. (Business Internet, IP Voice, efax, Telex).

James Kessinger Skills

Product Marketing Go To Market Strategy Saas Strategy Product Management Marketing Strategy Demand Generation Cloud Computing Management Solution Selling Marketing Professional Services Leadership Software As A Service Digital Marketing Sales Enablement Marketing Management Channel Partners Business Development New Business Development Integrated Marketing Services Marketing Strategic Partnerships Managed Services Telecommunications Service Providers Channel Enterprise Software Product Strategy P&l Management Team Building Business Planning Direct Marketing Venture Capital Business Strategy Partner Marketing

James Kessinger Education Details

  • Florida State University
    Florida State University
    Bachelor Of Science

Frequently Asked Questions about James Kessinger

What company does James Kessinger work for?

James Kessinger works for Solarwinds

What is James Kessinger's role at the current company?

James Kessinger's current role is Group VP, Marketing | Driving Demand, Revenue Growth, & CX.

What is James Kessinger's email address?

James Kessinger's email address is jk****@****ail.com

What is James Kessinger's direct phone number?

James Kessinger's direct phone number is +140898*****

What schools did James Kessinger attend?

James Kessinger attended Florida State University.

What skills is James Kessinger known for?

James Kessinger has skills like Product Marketing, Go To Market Strategy, Saas, Strategy, Product Management, Marketing Strategy, Demand Generation, Cloud Computing, Management, Solution Selling, Marketing, Professional Services.

Who are James Kessinger's colleagues?

James Kessinger's colleagues are Michael Bussey, Pablo Fiordelmondo, Beata Kosek, Paul John Peregrin, Wim Housen, Suresh S L, Jose Rodrigues.

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