James Kessinger Email & Phone Number

Austin, Texas, US

Leadership responsibilities: Field Marketing, Partner Marketing, Content Marketing, Campaign Marketing, Account Marketing, Digital Marketing (Web, SEO, SEM, Paid Media).

Cupertino, California, US

Leadership responsibilities: Marketing, Sales, Customer Success, Rev Ops, & PartnershipsAbout Hushly: Hushly is the only all-in-one conversion cloud designed to improve buyer experiences and drive conversions for B2B marketers. Our system of engagement includes a variety of tools and capabilities, such as website personalization with a/b testing, content.

Cupertino, California, US

• Leadership responsibilities: Marketing, Customer Success, Rev Ops, Partnerships.Grew Revenue 30x in 5 years
• Led go-to-market initiatives around operational transformation, new market adjacencies, global growth
• Built inbound, outbound, and partner led gtm motions that deliver 80% of total opportunities annually
• Created highly scalable and always-on account-based marketing programs, resulting in high account engagement,increased opportunity creation, and higher win rates.
• Created renewal programs to drive customer adoption, better intimacy and increased retention with better up sell.
• Built an efficient tech stack for sales, marketing, customer success, and revenue operations

Santa Clara, CA, US

CloudVelox was a series B SaaS start-up that provided workload automation and orchestration software and back-up for Cloud and Data Center applications. I was hired to grow revenue to $50M and beyond through new logo acquisition and retention through customer marketing which meant I needed to create demand, capture demand, grow the brand through growth.

Palo Alto, CA, US

• I was responsible for driving partner growth for all of North American and South American partners and strategic alliances marketing. I led a large organization of 70 employees (directors, sr. directors, sr. managers.
• Transformed the organization to focus on creating digital demand and capture, account-based marketing programs, as well as sales pipeline acceleration.
• Developed a single programs called "marketing concierge" that delivered $80M+ in qrtly pipeline
• Delivered $400M in quarterly pipeline via digital marketing programs, outbound campaigns.
• Converted 15% of pipeline into intra-quarter booking through sales acceleration programs.
• Advised Partner CMO’s and Partner CEO's on marketing strategies, investments, and go-to-market best practices including demand generation, abm, and digital marketing transformations.

San Jose, California, US

Harmonic, (Nasdaq: HLIT) had $430M in revenue at the time and was the worldwide leader in virtualized broadband and video delivery solutions. They were looking to expand from a purely direct selling model into a secondary selling motion of Partner Led sales model. Harmonic enables media companies and service providers to deliver ultra-high-quality video.

San Jose, CA, US

San Jose, CA, US

Led a small team of marketers and worked with the newly created SMB engineering team to build a new business inside Cisco. Cisco was not in the SMB market and had no brand permission as we were known in the enterprise and known to be complex. We had to define the market, create purpose built products with self setup (no engineer), price, package and sell.

San Jose, CA, US

San Jose, CA, US

Sold into allies and U.S. government agencies along with global systems integrators for large, multi-year program procurements.

San Jose, CA, US

*Managed and grew Cisco Services revenue from $220M to $875M for Service Provider.*Managed large team of FTE's and Contractors globally.*Created maintenance and professional services products for Service Providers globally.

Richardson, TX, US

Managed Business Markets products with combined revenue streams of $100M. (Business Internet, IP Voice, efax, Telex).