James Murray is a Co-Founder and CEO at TasteTro Inc.. He possess expertise in strategy, strategic planning, competitive analysis, leadership, marketing and 20 more skills. Colleagues describe him as "James helped guide us through a "brand evolution" in late 2012. As a company trying to graduate from the "start up" stage he took us through a process that involved identifying our strengths, weaknesses and key competitive advantages. Our new evolved brand was developed not by just what we thought we were or wanted to be, but what our customers, manufacturers and sales agents said about us. James managed the complete process. Key deliverables included a new logo, tag line, brand messaging (values, services etc) and website. The project was delivered on time and on budget. James background in distribution and brand management allowed him to easily understand our business model, and went beyond merely helping us with branding but provided some key strategic recommendations that will help us continue to grow and evolve our business. I'd highly recommend James for any work related to marketing, corporate branding or product management/development." and "I have known James for 18 years. I worked for James in his role as the General Manager of Costco Wholesale in Lethbridge, AB. In my time with Costco I have never been exposed to a Manager that truly has the true balance of the business side as well as the people side. James has a very accomplished background and career. He has an excellent track record for strategic planning and executing against that plan. Although we only worked together until 1997 I have relied on him as a mentor in my professional life ever since. He has always provided great advice and insight as my career and responsibility has progressed."