Leads the marketing and communications department of this $800MM multi-specialty healthcare practice with 36 locations throughout NY metro area. Responsible for planning and executing traditional, digital, social and mobile marketing programs to drive patient acquisition and retention, increase patient utilization of self-service tools and improve patient experience; evolving the ACP brand strategy; managing PR and corporate communications; developing and executing community marketing initiatives; promoting and increasing use of electronic health records (EHR) patient portal; and developing internal communications and culture change initiatives. - Increased awareness by launching award-winning acpny.com website re-design that yielded a 23% increase in sessions, 21% increase in doctor-locations pageviews and a 10% increase in appointment request pageviews.- Grew patient acquisition by launching PPC marketing program that achieved a >6% click-to-lead conversion rate and a 22% lead-to-schedule rate.- Launched social media program that includes Facebook, Twitter, Pinterest, Instagram and YouTube. Grew Facebook community to nearly 20k members within first 10 months.- Developed patient-focused digital tools including: * A mobile wayfinding app to improve patient self-service and decrease call center volume * A preventive care advisor to educate patients on recommended annual screenings, improve health outcomes and meet care quality targets for Health Effectiveness Data and Information Set (HEDIS), Meaningful Use Stage 2 and Patient Centered Medical Home (PCMH)- Managed communications for successful Epic EHR implementation across 36 medical offices.- Managed regional community marketing programs to generate awareness and leads for new patient acquisition.- Developed, implemented and managed internal communications plan to clearly articulate organizational goals and objectives, influence culture change, increase employee engagement and drive growth.

Managed in-house agency marketing communications teams with 12 direct reports and contributed as a working leader to plan, write and edit revenue- and lead-generating communications across multiple channels: direct mail, email, trade advertising, digital marketing, Website content, registration/conversion pages, Webinars, trade shows and referral programs. Highly successful at tailoring copy tone and voice to appeal to distinct audiences. Developed engaging and educational content assets including case studies, how-to guides and marketing collateral. Developed deep understanding of products and markets across the entire portfolio of LexisNexis solutions, including: Research and Litigation, Corporate Counsel, Practice Areas, Transactional, Company News and Business Information, Tax and Accounting, and Law Firm Marketing.

Managed creative teams dedicated to generating incremental revenue for Matthew Bender® legal, tax and accounting publications. Influenced progressively increasing campaign performance by serving on a cross-functional marketing council comprising leaders from marketing, editorial, sales, market planning and market intelligence to review results, identify opportunities, develop strategy and execute on new tactics. Developed creative strategy and provided executional direction to design staff and freelance copywriters.

Managed staff of 7 copywriters and freelance writers to create more than 500 direct mail promotions annually for 22 professional and lifestyle book clubs.

Managed creative development and execution of $20 million professional/technical direct marketing program targeting construction, architecture, engineering, computing, telecommunications, human resources investing and other markets.

Managed team of copywriters to create campaigns promoting legal and tax publications sold direct to professional market – direct mail, sales collateral, trade advertising and press releases.