James Boyd Email & Phone Number

United States

Logan, Utah, Us

- Responsible for all fundraising, donor relationships, community engagement, marketing, social media, mayor event planning, communication, public relations and website. - Exceeded fundraising goals every year while at CAPSA – example in 2014 general fundraising goal was $300,000 and in 2020 was $700,000. This growth allowed CAPSA to grow from 25 employees to 70+ employees. - Raised more than $5 million on 3 Capital Campaigns – In 2016 raised $550,000 for Therapy and Children’s Center, in 2019 raised $1.8 million for a second neighborhood and in 2020 raised $3.2 million for building addition. - Responsible for all marketing, branding and creatives including all graphic design, web design, social media and video scripting. I am an expert in Adobe Illustrator, Photoshop and Acrobat. - Part of the executive team with responsibility for strategic growth and vision

Nashville, Tennessee, Us

- Develop, travel to, and present presentation for a 1.5 days regional conventions - Present operational, product knowledge, and sales trainings during the initial one week orientation training for new franchise owners - Develop and manage online trainings for the franchise wide LMS (Learning Management System) - Outside of my key responsibilities, develop marketing collateral for key products mailed to all US and Canadian franchises

Logan, Ut, Us

- Create, develop and implement an annual marketing plan linked to strategic objectives- Design and managed a major marketing campaign for Home Equity Lines of Credit reversing a downward trending portfolio with a 17% lift - Developed a Visa Balance Transfer promotion which resulted in a monthly increase of 400% - Oversee all community events; events include USU Football tailgates, membership parties, annual meeting, block parties, and more- Responsible for all marketing campaigns; marketing channels include mail, email, web, radio and print- Cultivate member segments toward increased profitability- Manage marketing budget, which include advertising, print, sponsorships, vendors, charitable giving and community events

Logan, Ut, Us

- Increased 2011 branch lending production by 7%- Built and managed sales incentives- Implemented front-line cross sales tool (LeadBuilder) – a popup sales prompt that is account specific and linked to a CRM- Strengthened front-line coaching through focused development of branch managers- Developed sales training program- Developed a report (spreadsheet) for tracking key sales metrics weekly and predicts sales production at quarter and year end- Work with VP of Marketing to deploy marketing promotions

Logan, Ut, Us

- Determined training needs through front-end analysis – set training prioritization- Design and delivered training curriculum and materials- Training mediums included classroom, user guides, self-study, eLearning, and video- Topics included compliance, teller processes, new accounts processes, lending basics, community financial educations, and more- Developed and deployed the intranet and CMS (eLearning)

- Designed and delivered training materials and curriculum- Training mediums included classroom and video- Topics included compliance, teller processes, HR, and more

Arlington, Texas, Us

- Outside sales for cooperate events (Downtown Atlanta, Georgia Rep)- Territory Management – maintained 140+ accounts- Sales generated through cold calling, referrals, and networking

- Responsibilities including, drive a university transit bus route- Oversee special need route- Trained new bus drivers- Sold advertisement space

Ms, Instructional Technology

Bs, Communications

General Studies, Communications

Credit Union Certified Marketing Executive, Marketing