James Breeze Fcim Email & Phone Number

Leeds, Gb

Leeds, England, United Kingdom

Leeds, England, United Kingdom

Leeds, England, United Kingdom

A volunteer trustee bringing my knowledge of customer communications, CRM, data and digital to bear on HRUK's mission to get us all living healthier, happier and longer lives. This is done primarily through their work in funding ground-breaking medical research as well as helping communities to improve their lifestyles through education.

Leeds, England, United Kingdom

• Providing clients insight into consumer, telco market, CRM, marketing and martech trends in order to define business strategy• Key outputs including UK market approach and CRM people, process and tech gap analysis leading to delivery strategies

Leeds, United Kingdom

• Year 1 – embryonic lifecycle management. Highest level of personalisation for Society. Promising increases in main CTAs• Great Team Dynamics – full division initiative improved key KPIs ‘Team’ and ‘Leadership’ by 50% in 6 months• Established CCM technology strategy. Built relationship with IT and software partners from zero including joint planning and documented roles & responsibilities.• Board level agreement for new AGM digitisation strategy. 150% more email recipients for… Show more • Year 1 – embryonic lifecycle management. Highest level of personalisation for Society. Promising increases in main CTAs• Great Team Dynamics – full division initiative improved key KPIs ‘Team’ and ‘Leadership’ by 50% in 6 months• Established CCM technology strategy. Built relationship with IT and software partners from zero including joint planning and documented roles & responsibilities.• Board level agreement for new AGM digitisation strategy. 150% more email recipients for 2020. Significant savings realised• Improved member engagement utilising key content (especially financial education) and partnerships (Rhinos and Samaritans) Show less

London, England, United Kingdom

• Providing clients insight into consumer, telco market, CX, marketing and martech trends in order to define business strategy• Key outputs including product development strategy, product market fit, go to market positioning, partnership approach and growth strategy improvements

London, England, United Kingdom

• Managed a world class agency and O2 team that delivered all data driven customer communications. Channels employed included outbound (Email, DM, SMS, MMS, OBC, in-app push, paid media, social etc.) and inbound (account manager support, call centre, online, retail and IVR). This included responsibility for all 25 million customers (B2C and B2B). Campaign deliveries were registered in billions of contacts• Maximised efficiency and effectiveness of team and capability in supporting strategic… Show more • Managed a world class agency and O2 team that delivered all data driven customer communications. Channels employed included outbound (Email, DM, SMS, MMS, OBC, in-app push, paid media, social etc.) and inbound (account manager support, call centre, online, retail and IVR). This included responsibility for all 25 million customers (B2C and B2B). Campaign deliveries were registered in billions of contacts• Maximised efficiency and effectiveness of team and capability in supporting strategic brand narratives also key propositions such as O2 Priority and O2 wifi.• Leveraged sponsorship relationships with LiveNation, AEG (the O2), the O2 Academies, The RFU (England rugby) to maximise ROI and customer satisfaction• Martech capability owner responsibly for Unica, Pega, Adobe solutions• Business owner for key marcomms data foundations such as Identity, Permissions and Preferences and Unified Contact history. Strategic capability roadmap owner.• Key member of the marketing leadership team dedicated to linking all customer comms touch points including online, paid media and customer comms. Elements include a unified ‘in-app’ push solution for MyO2, basecomms optimisation and delivering O2’s first DMP• Drove cross business Personalisation/ 4th platform program – a board level, strategic initiative to put the customer back at the heart of communications and deliver £100m+ incremental revenue• Business owner for key elements of that program including:o Air Traffic Control – full business customer contacto Central Decisioning – one point next best actiono Journey Management – Total customer experience managemento Channel Optimisation – Joined up channels for improved CX Show less

Responsible for delivery of all BTL marketing campaigns for the O2 business in the UK through management of inhouse, agency and contract resource.Key responsibilty to drive campaigning capability through adoption of new systems and processes.

Responsibilty for managing the CRM business operations team both O2 and external agencies (esp. Tree, AIS, Williams Lea and WIN). Key responsibilties: to deliver all business inbound and outbound BTL campaigns & all o2 media BTL campaigns.

Key commercial and marketing contact between PPG and national account customers - Tesco, B&Q and Focus managed over 3 years.

Birstall, England, United Kingdom

Various Marketing Manager roles inc. Assistant, Stockists, Wilkinson and B&Q. Responsibilities included cross section of marketing disciplines including product, channel, brand, and insight.

2:1, Geology

Activities and Societies: St Hild and St Bede Football, Film Society (vice president - full colours), Arthur Holmes Geology Society year.

Education record