Digital Marketing Manager
West Lafayette, In, Us
Managed all aspects of digital marketing by overseeing strategy, budgets, analysis, web content, organization/structure, conceptualization for websites and digital media created for Purdue Convocations, its subsidiary student organizations, and development team. Managed web content strategy, WordPress web design and development, email campaigns, PPC campaigns, landing pages, digital media, social media content strategy. Advisor to TEDxPurdueU and volunteer student organizations. Managed projects working with cross-functional teams in alumni engagement, donor development, and education programs.Served as representative of Purdue Convocations to campus partners, Friends of Convocations donor base, patrons, community partners, corporate sponsors, and external stakeholders and vendors.Convocations is a world-class performing arts presenter, managing over 40 main professional events and several lectures and educational events annually. The marketing team operates much like an independent marketing agency with a diverse array of challenges and audiences serving Purdue University and the region.
