Initiated in 1902, Purdue Convocations is among the oldest collegiate performing arts presenters in the United States. With an artistic eye and entrepreneurial flair, Convocations brings a diverse array of world-class performances and intellectual encounters—including collaborations with an ever-widening circle of partners—fulfilling our mission by connecting them to our academic, local, and regional audiences through engaging educational opportunities.

Manage digital marketing in Student Affairs, Convocations, Health and Human Sciences, and Polytechnic Institute by overseeing marketing strategy, web content strategy, Cascade and WordPress web design and development, email campaigns, landing pages, digital media, social media content strategy. Advisor to TEDxPurdueU and volunteer student organizations. Manage projects working with cross-functional teams in alumni engagement, donor development, and education programs.

Managed all aspects of digital marketing by overseeing strategy, budgets, analysis, web content, organization/structure, conceptualization for websites and digital media created for Purdue Convocations, its subsidiary student organizations, and development team. Managed web content strategy, WordPress web design and development, email campaigns, PPC campaigns, landing pages, digital media, social media content strategy. Advisor to TEDxPurdueU and volunteer student organizations. Managed projects working with cross-functional teams in alumni engagement, donor development, and education programs.Served as representative of Purdue Convocations to campus partners, Friends of Convocations donor base, patrons, community partners, corporate sponsors, and external stakeholders and vendors.Convocations is a world-class performing arts presenter, managing over 40 main professional events and several lectures and educational events annually. The marketing team operates much like an independent marketing agency with a diverse array of challenges and audiences serving Purdue University and the region.

Serve as agile scrum project manager for small-medium businesses, nonprofits, and government agencies to provide digital marketing strategy including: SEO; PPC marketing; business strategy; email marketing and paid search and social media campaigns using Salesforce, Drip, HubSpot, MailChimp, Emma, Marketo, Delivra, Facebook Ads, Google Ads; web design, development, and maintenance; content strategy, press releases, marketing copy; Website design and development primarily using WordPress content management system, Adobe Creative Cloud, Illustrator, Premiere, and Photoshop, and Final Cut Pro for video editing. Utilize latest HTML5, CSS3, and JavaScript standards for dynamic and interactive display of media.

Responsible for Mortgage Consultation to Smith Barney Clients in Mid-Atlantic Region (Virginia, North Carolina, South Carolina, Tennessee)Created and maintained relationships with Smith Barney Financial Consultants to ensure seamless cross-promotion of purchase and refinance mortgages for primary, secondary, and investment properties.