James B. Email & Phone Number

Columbia, South Carolina Area

Manage digital marketing campaigns for various medium and large companies across the Nation valued at $3M in annual revenue. Respond to client requests and ensure campaigns are meeting client and internally defined key performance indicators.Onboard new clients and ensure new campaigns are launched on a scheduled timeline.Coordinate with Marketing Consultants, Sales Managers, and internal Sales Support Groups on a daily basis. Develop multi-solution and researched-based media plans designed to meet client goals. Requires knowledge of various marketing mediums and tactics, including Search Engine Marketing, Seach Engine Optimization, Programmatic Display/Video/OTT, Social Media Advertising, Social Media Management, Website hosting & development, Online Listings & Reputation Management, Digital Radio, and Newspaper & Magazine Print.Produce and present monthly performance reports to Clients that provide detailed campaign synopsis and optimization suggestions. Provide research reports to Marketing Consultants and Clients.

Gainesville, Florida Area

As a Sales and Marketing team member, I performed a multiple "hat" role at Garden Gate Nursery (GGN). I provided marketing and sales support for Gainesville's most successful independent retail nursery and garden center, who's operating revenue in 2016 was over 1 million. Responsible for all digital marketing, including but not limited to: website curation, social media marketing, content creation, graphic design, SEO, digital ad spend, and e-commerce. In addition, I provided consultative sales and customer service to GGN's existing clients and new customers. I was also heavy involved in the proper merchandising of our live-products.Major Achievements at GGN:- Successful re-branding of online presence through targeted campaigns and inbound marketing tactics. - Successful re-design of website to increase usability, information, and aesthetics.- Increase social media followers by over 35%.- Launched company's first e-commerce platform.

Columbia, South Carolina Area

As a Development & Marketing team member at Tapp's Arts Center (TAC), I provide business development and marketing support for Columbia's newest contemporary arts center, operating as a 501(c)3 non-profit organization. In addition, I helped manage large and small events with admission, bartending, and set-up. Responsibilities included welcoming guests and tenants, providing public education on events, and showcasing artwork. Moreover, I closely worked with the Executive Director to engineer and implement the center's first Artist-in-Residency program, which involved defining program guidelines, soliciting financing, and marketing the program to the regional arts community. Assisted the Gallery Director and Social Media Coordinator with implementing various marketing programs. This involved producing digital and print press releases and ad copy, and distributing mass communications through newsletter subscribers, social media outlets, and local media. Research and prepared a national arts society grant and launched a crowdsourcing campaign to help supplement the center's public programming.

Gainesville, Florida Area

As a member of the Sales and Marketing Department at Ridgway Roof Truss, I was responsible for providing marketing and estimating support for north Florida's most established building components manufacture with operating revenues of over $10 million in 2013. I was responsible for processing all RFPs and RFIs, coordinating estimation schedules, and providing broad support to executives. In addition, I oversaw the marketing collateral of the company which involved generating leads, updating the sales management database, designing promotional material, conducting market research, providing ad-hoc analysis, and managing social media outlets. Major achievements at Ridgway Roof Truss: • Generated consumer interest in new product launch by executing various tactics, including designing and launching brand website, designing advert-copy, segmenting customers along profitability measures, and managing pay-per-click online advertisement accounts• Increased customer leads for sales department by over 10% by performing market research on target markets and identifying potential clients and/or projects along profitability measurements.• Optimized the company's online visibility through various SEM and SEO tactics.

Gainesville, Florida Area

As a member of the marketing team at GLC dba GGN, I provided marketing and advertising support to north central Florida's most established independent retail garden center with annual revenues of over $1 million in 2013. I also provided sales and customer support on the sales floor.I assisted the President with the management of the marketing department. This included designing digital, print and in-store promotional material; updating the company website with fresh copy and design; maintaining the social media outlets; and provided ad-hoc market research. Major Achievements at Garden Gate Nursery:• Produced consumer insights by analyzing social media feedback, website traffic, and financial statements to identify customer trends beneficial to the retail/purchasing departments• Designed the company’s first customer loyalty program by surveying customers and engineering a reward points system to increase share-of-wallet and maximize retention rates.• Embroidered the company’s online presence by optimizing major online search engines with accurate keywords, links, and information, which increased customer traffic.

Gainesville, Florida Area

Assisted the university's greenhouse management team that was responsible for the botanical research and teaching specimen collection.• Provided general watering, fertilization, and humidity maintenance of botanical collection.• Responsible for set-up/take-down of undergraduate and graduate classroom laboratory sessions.• Cataloged and inventoried plants for various projects. • Assisted Professors and PhD student on botanical research projects.

Master Of Science (M.S.), Management

Concentration in Marketing

Study Abroad Endorsement, Exchange Program

Activities and Societies: International Students SocietyStudy Abroad Participant

Bachelor Of Arts, Anthropology

Activities and Societies: Lambda Alpha Member, Lifetime Member since August 2008. Exchange Program, University of Western Sydney, NSW.

Associate Of Arts, Anthropology

Activities and Societies: Dean's List acknowledgment. Ethnographic Study Tour, Quito, Ecuador (Spring 2007).