James B. Email & Phone Number

Columbia, South Carolina Area

Manage digital marketing campaigns for various medium and large companies across the Nation valued at $3M in annual revenue. Respond to client requests and ensure campaigns are meeting client and internally defined key performance indicators.Onboard new clients and ensure new campaigns are launched on a scheduled timeline.Coordinate with Marketing.

Gainesville, Florida Area

As a Sales and Marketing team member, I performed a multiple "hat" role at Garden Gate Nursery (GGN). I provided marketing and sales support for Gainesville's most successful independent retail nursery and garden center, who's operating revenue in 2016 was over 1 million. Responsible for all digital marketing, including but not limited to: website.

Columbia, South Carolina Area

As a Development & Marketing team member at Tapp's Arts Center (TAC), I provide business development and marketing support for Columbia's newest contemporary arts center, operating as a 501(c)3 non-profit organization. In addition, I helped manage large and small events with admission, bartending, and set-up. Responsibilities included welcoming guests and.

Gainesville, Florida Area

• As a member of the Sales and Marketing Department at Ridgway Roof Truss, I was responsible for providing marketing and estimating support for north Florida's most established building components manufacture with.
• Generated consumer interest in new product launch by executing various tactics, including designing and launching brand website, designing advert-copy, segmenting customers along profitability measures, and managing.
• Increased customer leads for sales department by over 10% by performing market research on target markets and identifying potential clients and/or projects along profitability measurements.
• Optimized the company's online visibility through various SEM and SEO tactics.

Gainesville, Florida Area

• As a member of the marketing team at GLC dba GGN, I provided marketing and advertising support to north central Florida's most established independent retail garden center with annual revenues of over $1 million in.
• Produced consumer insights by analyzing social media feedback, website traffic, and financial statements to identify customer trends beneficial to the retail/purchasing departments
• Designed the company’s first customer loyalty program by surveying customers and engineering a reward points system to increase share-of-wallet and maximize retention rates.
• Embroidered the company’s online presence by optimizing major online search engines with accurate keywords, links, and information, which increased customer traffic.

Gainesville, Florida Area

• Assisted the university's greenhouse management team that was responsible for the botanical research and teaching specimen collection.
• Provided general watering, fertilization, and humidity maintenance of botanical collection.
• Responsible for set-up/take-down of undergraduate and graduate classroom laboratory sessions.
• Cataloged and inventoried plants for various projects.
• Assisted Professors and PhD student on botanical research projects.

Master Of Science (M.S.), Management

Concentration in Marketing

Study Abroad Endorsement, Exchange Program

Activities and Societies: International Students SocietyStudy Abroad Participant

Bachelor Of Arts, Anthropology

Activities and Societies: Lambda Alpha Member, Lifetime Member since August 2008. Exchange Program, University of Western Sydney, NSW.

Associate Of Arts, Anthropology

Activities and Societies: Dean's List acknowledgment. Ethnographic Study Tour, Quito, Ecuador (Spring 2007).