L.A. Weekly in print or online is an essential guide for where to go, where to eat, and what to do in L.A. Daily blogs update hourly and are filled with hot tips, dining reviews, concert and nightlife picks, plus pictorials of L.A. concerts and events, by L.A.’s best club photographers. With dominant coverage of the local market, we offer innovative ways to focus attention on your product or service. Working predominantly with local businesses and national brands looking to access the lucrative Los Angeles market, we offer a wide variety of advertising including print, email, display, programmatic, SEO, and Influencer gifting and events.

Managed digital advertising at the JewishJournal.com - the number one news and entertainment site serving the nation’s Jewish community and cited by the 2015 White House as "One of the most widely read Jewish publications online." Tasked with monetization I created advertising packages and pricing for display, email, podcasting, video and sponsored content. I worked directly with advertisers and the sales team to find the right mix of products to fulfill advertiser objectives and even traffic and optimize their campaigns. When not prospecting or working with clients I managed our analytics, helping our digital team build an exemplary user experience and a loyal reader base.

Machinima, which was acquired by Warner Brothers in November of 2016, is the dominant video entertainment network for millennial males and gamers around the world. Serving more than 150 million subscribers worldwide with content from 5,000 gamers along with a myriad of owned and operated programming, Machinima is one of the top entertainment destinations on YouTube.

Reaching over 150M viewers worldwide, Machinima, now part of Warner Brothers Digital Networks creates and curates the best in fandom and gamer content across multiple video platforms like YouTube and Twitch. As the founding member of Machinima's Inside Sales department, I provided Influencer focused marketing solutions for worldwide advertisers looking to interact with fans via our network of many of the world's most popular gamers as well as our owned and operated shows.Using SalesForce CRM to define sales processes and MailChimp to design and deploy email campaigns, I prospected, fielded inbound advertising leads and RFPs and closed new business. Serving as liaison between clients, Talent and their managers as well as our legal team I ensured campaigns met customer and Talent expectations while strictly complying with FTC regulations. Managed outsourced sales providers and campaigns for owned and operated shows; created advertising products, marketing and sales materials and managed client promotions at events and trade shows.

National Positions is one of the nation’s premier digital marketing agencies specializing in a wide range of services and technologies that help clients build their brand, expand their reach and grow their business through dynamic digital marketing. Prospected and presented custom technical and marketing analyses of websites along with client revenue generating solutions utilizing a wide array of digital products and services including SEO, PPC, Social, Content and Influencer Marketing.

eBay Enterprise offered integrated technology, media and strategic services, delivering leading E-commerce marketing technology and media supported by world class service. Responsible for building relationships with clients SportChek, the largest national retailer of sporting goods, footwear and apparel in Canada, US based women's fashion retailer Bebe and other retail fashion and sporting goods clients by supporting the growth of their digital & omni channel business and particularly of their promotional retail email channels. As Account Manager, managed, grew and evolved all aspects of key client email programs by delivering actionable insight, bench marking, budgeting, forecasts, analysis and support as their primary point of contact for production of promotional email campaigns and accompanying technical projects. Led weekly client calls providing campaign analysis and insights and made sales presentations to institute best practice email program enhancements. As Project Manager, guided client stakeholders in complex discussions and liaised with technical departments within in-house email service platform Precision Central, managing intricate promotional and transactional email projects from inception to delivery.

SmartQuote is one of the most popular mortgage comparison websites online and a provider of leads for the financial services industry including Life, Health and Auto Insurance, Debt Settlement and Credit Repair.Managed proprietary online lead generation campaigns negotiating both buyer and seller relationships with strategic partners, maintaining business and technical relationships with major Affiliate Publishers, and building and optimizing PPC, Email, Display, Newsletter and Social media campaigns. Initiated procedures for Testing Landing Pages and Lead Generation forms for functionality, composition and proper User Experience. Worked with Design team to develop ads and wrote ad copy.Managed In House Email Marketing for various lead generation and secondary revenue programs, optimizing and growing campaigns by writing and testing Subject Lines and Ad copy, and conducting A/B testing on the iContact platform.

Ionic Media, an Inc. 500, OMMA and Advertising Age award winner is a thought-leading, multi-channel media optimization agency specializing in working with companies experiencing rapid growth or in need of quick turnaround by focusing on influencing consumer behavior from awareness through to conversion and retention. Established the new position of Email Marketing Manager with a mandate to achieve expert status in all aspects of email marketing and manage the Blue Hornet email platform and vendor relationship. Collaborated with cross-functional teams to develop strategy and execution for clients like Bausch & Lomb, ensuring campaign accuracy, adherence to Best Practices and CAN-SPAM compliance and achieve effective results delivered under budget with reporting designed to provide insights to drive business decisions. As Affiliate Manager of Digital Mind Factory, Ionic Media's new Performance Marketing division, developed and managed performance-based media and marketing campaigns on the Has Offers affiliate platform. Instituting standard procedures for vetting new affiliates while growing and managing business and technical relationships with major Publishers, setup and trafficked offers for clients like The Disney Movie Club and The Oprah Store. Tasked to help formulate the division's direction and growth, liaised with internal account managers to promote performance marketing opportunities for clients while working with sales teams to review and onboard new advertising offers. Created and managed lead generation programs from conception to delivery for clients like Anthem Insurance and Gateway Education. Assisted with placing performance based offers for the agency's Display advertising group and wrote for the company blog.

Managed a startup Affiliate Network ensuring the successful launch and distribution of CPA advertising offers to new and existing affiliates. Managing both business and technical relationships, grew the major publisher base in 4 months from just one to 25 major networks and large scale publishers like Fox Interactive and Traffic Marketplace. Initiated processes for applicant vetting and network monitoring to ensure accurate reporting and fight potential fraud.Procured new advertising offers with the greatest potential for success in the publisher network by participating in sales calls and mentoring the sales team. Innovated a cross departmental process, bringing the Sales and Creative teams together to conceptualize advertising messages and design conversion focused landing pages for clients like AIG, various As Seen On TV products and LookCut fitness supplements. Produced and wrote the company media kit and acted as principal company blogger.

Created new business relationships and provided proactive account management for company book of 100+ Major Publishers in the Co-Registration and Lead Generation division of one of the largest independent online advertising networks. Managed business and technical relationships with Publishers setting up and troubleshooting advertising offers while monitoring leads for data cleanliness, accuracy and fraud for campaigns with clients like Carnival Cruises, Military.com and Huggies. Launched sales efforts for two new lead generation products by prospecting, writing sales and promotional materials, and making presentations to top trafficked web destinations.

Award winning opener of new accounts via outbound and inbound phone sales for what was at the time the number one Internet destination site worldwide and the second largest provider of paid search advertising in the US.Consistent leader of Senior Inside Sales Representatives in opening new accounts, averaging 30-50 accounts per month with a high retention rate. Actively managed 100 or more accounts and search campaigns each month generating $300,000 plus in monthly revenue.Developed Paid Search campaigns across a variety of verticals for many large businesses, governmental agencies and Fortune 500 companies including: Altera, Adobe, American Express, Andersen Windows, Bernard Hodes Group, Caterpillar, the CIA, Dupont, Fujitsu, Hilton Hotels, Hunt Power, La-Z-Boy, Men’s Wearhouse, Nestle, NYPD, Panasonic, Round 2, Saatchi & Saatchi, Sanyo, SCO Group, Shell Oil, Total Jobs, Trend Micro, Universal McCann, Wunderman, UPS, and Yellow Book. Piloted a program leading a team of Sales Reps cross selling various Yahoo! products including Paid Search, Shopping and Travel Search, and the new Local Directory.Yahoo! Achiever's Club Award recipientYahoo! Leadership Circle Award recipient

Specialist in opening new accounts via outbound and inbound phone sales for the inventor of paid search advertising. Bought by Yahoo!

Consistent leader in acquisition of new Paid Search accounts via outbound phone sales. Developed customized search campaigns. Cross sold additional advertising for Newsletter, E-Mail and Display. Wrote telephone sales presentations; trained new sales personnel. Edited company newsletter reaching 1.5 million subscribers.

Owner of Private Investigation agency specializing in Workers' Compensation Investigations.