Jim Caleca Email & Phone Number

Greater San Diego Area

Carmel, Indiana

Developed strategy and secured new business opportunities within the Food and Beverage industry for a supply chain consulting & IT services firm, delivering solutions that improve profitability, efficiency & enhance customer service.• Conducted account calls and site visits to large, independent beer, wine/spirits wholesalers, and soft-drink distributors throughout the U.S. to consult in strategy, tactical planning and implementation of supply chain, operation optimization, materials handling, and information technology solutions.• Developed and implemented marketing strategies to generate new business. • Attended and presented corporate internal strategic business planning meetings.• Engaged multiple clients at executive leadership level throughout the full project cycle from strategy, tactical, selection, implementation, and change management, generating $500K in revenue.• Utilized extensive beer industry knowledge to sell-in warehouse optimization and change management programs in a highly-competitive industry, managing complexities related to the proliferation of craft beers and SKU’s over the years.• Appointed as Program Manager to oversee a new relationship with QVC; worked with C-Level executives to efficiently complete the $7,250,000 racking and project management contract at a 1.2 million s.f. warehouse in Ontario, CA.

Romulus, Michigan

Promoted to plan, develop, and implement all business functions and systems across four distribution centers for the largest beer distributor in Michigan, providing Anheuser-Busch products, craft beers, and non-alcoholic beverages.• Served as a critical member of the Executive Leadership Team for a 13+ million case, multi-brand beer distribution organization selling and servicing 3,000+ on and off-premise retail accounts across southern Michigan. • Led and directed a team of 4 professionals providing corporate services in departments including HR and IT. • Reported directly to the Owner and President, and led the development of the annual strategic planning process to achieve goals and objectives in alignment with the corporate vision .• Researched and implemented a $2 million warehouse management system and inventory control procedures to improve productivity, increase efficiency, and add to bottom-line profitability.• Developed a sales supervisor coaching and ride-with program including hands-on, in-market training and coaching to ensure effective retail execution, and maximize customer satisfaction.• Identified productivity improvement plan utilizing route accounting software that reduced delivery routes, frequency of deliveries, and the number of sales routes.• Oversaw the development and implementation of a high-performance corporate services team, including IT and HR, through coaching, mentoring, training, motivating, and evaluating.

Romulus, Michigan

Recruited to oversee all Sales and Marketing functions to drive profitable sales and market share growth.• Provided leadership and direction to a team of 60+ sales, customer service, and delivery professionals with full P&L responsibility for driving profitable share growth for a diverse portfolio of beverages.• Championed a winning sales culture and led the recruitment, training, and development of a high-performance direct selling/marketing organization through coaching, mentoring, evaluating, and motivating.• Established goals, metrics, and strategies to effectively drive total beverage sales and brand development in 1,500 on- and off-premise accounts selling 5.5 million cases annually; increased share from 57% to 64%.• Cultivated and established relationships to drive business with Sam’s Club, Costco, Walmart, CVS Pharmacy, Rite Aid, Walgreens, TGI Fridays, Hooters, Buffalo Wild Wings, Chili’s, and other national and independent accounts.• Designed sales and marketing plans to grow total beer sales, market share, and distribution of key brands such as Bud Light, Budweiser, and Michelob ULTRA, using sales incentives, product launches, and key performance measures.

Flint, Michigan

Recruited and promoted several times to manage and direct all on- and off-premise selling and service efforts for an independent distributor of Anheuser-Busch (A-B) products, craft beers, and non-alcoholic beverages. • Led and directed a team of 40+ Sales Managers, Sales Supervisors, Sales Representatives, and Merchandisers covering 800 accounts selling 3+ million cases annually with multiple suppliers and two unique sales departments.• Managed a diverse portfolio of Anheuser-Busch and other beer brands; increased distribution for wine imports and non-alcoholic beverages including Labatt, Seagram’s, Bartles & Jaymes, Robert Mondavi, and Gallo.• Built relationships with major retail chain accounts including Meijer, Kroger, 7-Eleven, and Applebee’s to drive sales growth, which increased Anheuser-Busch market share from 43% to 64%.• Trained, mentored, coached, motivated, evaluated, and regularly rewarded 40+ sales team members to encourage professional growth and maximize sales performance.• Participated and presented at the corporate Busch Brand planning meeting for three consecutive years. • Assessed sales and merchandising processes & procedures to ensure maximum efficiencies and retailer satisfaction.

Flint, Michigan