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I am a highly driven executive with over 15 years of experience leading the transformation of global commercial operations through digital innovation, strategic leadership, and marketing excellence. I specialize in spearheading multibillion-dollar initiatives, consistently delivering operational excellence and developing impactful digital strategies across diverse B2B and B2C eCommerce landscapes.As a forward-thinking leader, I have a proven ability to restructure and optimize programs, modernize technological platforms, and inspire cross-functional teams to surpass ambitious targets. My expertise lies in not only bringing digital products to market but also leveraging advanced marketing strategies to elevate customer experiences and drive substantial revenue growth. With a strong focus on aligning digital transformation with business objectives, I continuously foster a culture of success and innovation within organizations.
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Svp, Digital Commercial ExcellenceBio-Rad Laboratories Apr 2023 - PresentHercules, Ca, UsAs SVP for Bio-Rad, I provide senior executive leadership to drive the transformation of global commercial operations and digital capabilities. My role includes establishing and leading global commercial Centers of Excellence (CoEs) across key areas such as Digital Marketing & eCommerce, Sales Operations, Demand Planning, Service Operations, Digital Engagement & Customer Experience, Commercial PMO, Commercial Training, and Change Management & Communications. I work closely with the EVP of Clinical Diagnostics and oversee Digital Commercial Excellence functions, including IT Order to Market and Sales & Operations Planning as the Global Process Owner (GPO). I lead a team of 100, with 9 direct reports, all focused on creating a customer-centric model designed to drive scalable growth, increase revenue, enhance productivity, and enable data-driven decision-making across regions, groups, and all commercial functions.• Achieved $25M incremental growth by developing and executing a service strategy in partnership with GCO leadership and customer experience teams, integrating digital initiatives with commercial operations to enhance the customer journey.• Increased online revenue to 60%+, driving digital channel engagement to significantly contribute towards a $5B target within a 5-year planning horizon.• Led a companywide marketing restructure, resulting in a 3x increase in marketing contribution and a 10% growth in digital transactions.• Reduced attrition to near zero by building and leading high-performing teams.• Modernized Bio-Rad's customer experience by implementing industry-leading platforms for CES, NPS, and CSAT, and creating transformative initiatives like Perfect Customer Experience (PCX) and Perfect Customer Ordering Experience (PCOE).• Pioneered Sales and Operations Execution (S&OE) process for sales operations, demand planning, revenue operations, organizational design, and business system enablement. -
Vp, Digital Commercial Excellence | Global Commercial OperationsBio-Rad Laboratories Sep 2021 - Apr 2023Hercules, Ca, UsVP, Digital and eCommerce-Global Commercial Operations | 2021 – 2022As VP, I led the creation and execution of a new demand generation division, driving the global transformation of eCommerce commercial operations, marketing communications, and digital strategy. This comprehensive effort encompassed social media, SEM, SEO, and the relaunch of the company website, ensuring a seamless digital presence. Overseeing a team of 30, I successfully implemented the company’s digital strategies across both D2C and B2C verticals, while driving B2B growth. My leadership ensured alignment with broader commercial operations, resulting in enhanced market reach, optimized campaign execution, and strengthened digital engagement.• Exceeded the digital sales goal by achieving over 55% of total sales through digital channels within less than a year.• Successfully relaunched the company’s website, increasing digital sales and customer engagement.• Led a critical commercial operations workshop during a leadership transition, demonstrating strategic acumen and earning a promotion for effectively guiding the team through this pivotal period.• Transformed Bio-Rad's strategy from product-centric to customer journey-focused strategy by designing and implementing a Demand Generation Center of Excellence, leading to a 300%+ increase in marketing contributions. • Designed, developed, and implemented global marketing analytics to measure return on marketing investment (ROMI). • Led the shift from ad-hoc analytics to standardized global data visualization using PowerBI. -
Senior Director – Global Esolutions & Commercial Digital TechnologiesThermo Fisher Scientific Jul 2016 - Sep 2021Waltham, Ma, UsOversee and optimize commercial digital sales and operations. Direct Business Development, Market Development, eProcurement, Onsite Stocking and Digital Innovation Center of Excellence functions. Support diverse industry verticals, commercialize the Digital Platform and drive innovation and process improvement. Lead 70 global direct reports (within a 1,000+ member team) to deliver digital capabilities and services to market. Manage large operating budget, 3,000 customers and 200+ vendor relationships. Champion digital sites for ThermoFisher.com corporate brand and Fisher Scientific distributor brand (engaging with 9,000 suppliers). Ensure achievement of annual growth objectives.• Digital Transformation: Aligned and restructured company eBusiness and digital resources globally to drive Digital Transformation over past 3 years. Created new point of leverage and scale for company, improved speed to market and delivered double digit growth in e-commerce segment. Propelled e-commerce growth beyond company growth rate.• Structure Optimization: Partnered with key leaders to execute organizational redesign and alignment of 2 e-Commerce capabilities and 3 business functions into 2 new digital teams, creating the largest digital capability in the business segment. Adapted Global eSolutions organization to align. Aided transformation from Waterfall to Agile software development, communicating and evangelizing throughout company. Directed Business Development and Market Development activities to launch resulting products and capabilities.• Operational Excellence: Developed talent, conducted business process reviews, optimized processes and offerings and fostered operational excellence through best practice implementation, focus on results and effective leadership. -
Director – Global Esolutions Sales & Operations, Corporate EbusinessThermo Fisher Scientific Nov 2014 - Jul 2016Waltham, Ma, UsSenior Director – Global eSolutions & Commercial Digital Technologies | 2016 – 2021As senior director at Thermo Fisher, I oversaw and optimized $6 billion in commercial digital sales and operations across 19 divisions, driving business development, eProcurement, and digital innovation initiatives to fuel growth and enhance processes. Leading a global team of 70 direct reports within a broader 1,000+ member organization, I managed a $10MM operating budget, serving 3,000 customers and maintaining over 200 vendor relationships. I championed digital strategies for both the ThermoFisher.com corporate brand and the Fisher Scientific distributor brand, ensuring the delivery of cutting-edge digital capabilities and services while achieving over $500MM in annual growth. • Drove 12% eCommerce growth, outpacing company growth of 8%, by aligning and restructuring global eBusiness and digital resources, significantly accelerating speed to market and contributing to double-digit growth in the eCommerce segment, now comprising 25% of company revenue.• Optimized organizational structure by partnering with key leaders to redesign and align 2 eCommerce capabilities and 3 business functions into 2 new digital teams. -
Associate Director - EprocurementLife Technologies Feb 2013 - Nov 2014Waltham, Ma, UsDelivered new customer setups for B2B connection and Supply Center installations and handled maintenance needs for eSolutions. Managed relationships with Marketplace vendors. Drove eBusiness growth by aiding customer conversion from offline to online spending. Produced and managed operational metrics and ensured transactional efficiency for assigned channels. Ensured optimal eSolutions customer experience from prospect through ongoing delivery. Assisted with internal sales training on eSolutions project process and value proposition. Calculated and presented channel performance forecasts by region.ABOUT LIFE TECHNOLOGIES (No proprietary or confidential information, including privately-held company revenues.)A (former) privately-held, biotechnology company with 3,600+ licenses and patents and 9,500 employees. Acquired by Thermo Fisher Scientific in 2013 for $13.6 billion. -
Director, It Operations24 Hour Fitness Apr 2012 - Feb 2013Carlsbad, Ca, UsReported directly to CIO in this executive leadership role. Directed IT and Telecommunications teams and operations for all production business applications, desktop support and data center management functions. Allocated resources from Infrastructure Services, Communications Services and End User Services teams to achieve published service level agreements and project commitments. Ensured on-budget and on-time delivery. Partnered with CIO, IT Project Management Office, VP of Business, IT Client Management and business executives to achieve business objectives. Chaired IT Enterprise Architecture team comprised of subject matter experts.• Business Acumen: Managed project budgets and IT operational P&L. Expanded business acumen within privately-held organization through Private Equity acquisition process.• Structure & Efficiency Optimization: Consolidated IT teams, reduced costs and expanded headcount while identifying efficiency opportunities to offset increased labor expense.• Innovation & Emerging Technology: Moved 1 of 3 data centers to the Cloud before most companies had even considered Cloud option. -
Director, It Architecture & Strategy24 Hour Fitness Mar 2011 - Apr 2012Carlsbad, Ca, UsDevelop and coordinate IT architectural strategy and standards necessary to ensure information systems / infrastructure will meet current and future business requirements. Research, advise and help select current technology processes, data access, application development, evaluation of hardware and software platforms and integration of existing systems with new or enhanced systems. Provide leadership to IT staff by training and mentoring in methodologies and architectural structure.ABOUT 24 HOUR FITNESS, INC. (No proprietary or confidential information, including privately-held company revenues.)A privately-held, fitness center chain with 420 clubs in 13 states and 22k+ employees serving 4MM+ clients.
James Casper Skills
James Casper Education Details
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National UniversityEmphasis In International Business -
National UniversityComputer Science
Frequently Asked Questions about James Casper
What company does James Casper work for?
James Casper works for Bio-Rad Laboratories
What is James Casper's role at the current company?
James Casper's current role is Digital Growth Executive.
What is James Casper's email address?
James Casper's email address is ja****@****ech.com
What is James Casper's direct phone number?
James Casper's direct phone number is +176026*****
What schools did James Casper attend?
James Casper attended National University, National University.
What are some of James Casper's interests?
James Casper has interest in Children, Paddle Boarding, Economic Empowerment, Traveling, Snowboarding, Marathon Runner, Endurance Athlete, Motorcycles, Camping, Accomplished Ironman.
What skills is James Casper known for?
James Casper has skills like Cloud Computing, Integration, Management, Itil, Leadership, Networking, Strategy, Virtualization, Vendor Management, Information Technology, Project Management, Enterprise Software.
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