James Burns Email & Phone Number

Kirkland, WA, US

Kirkland, WA, US

Los Gatos, CA, US

In my role as Director of Live Services - Gaming at Netflix, I steered strategic alignments with senior leadership and key partner teams to define and track success metrics for our gaming portfolio. My leadership involved the development of predictive models for evaluating pre-release games and their post-launch performance, along with fostering the.

Redmond, Washington, US

• As the Director of In-Game Monetization for the Microsoft Store on Xbox, I led the development and implementation of in-game monetization strategies and operations, focusing on Live Service games and the innovation and.
• Spearheaded the xEvents experience on Xbox, enhancing developer-player interactions and engagement.
• Led the conceptualization and implementation of Season Passes, with over 200 now available on Xbox, setting a precedent in the industry.
• Instrumental in the launch and growth of numerous AAAA titles across all Live Service genres, fostering innovative monetization strategies and partnerships with top studios.
• Introduced new monetization efficiency metrics like Revenue-Per-Hour, focused on simplifying the often complex equation of translating player engagement into sustained monetization.
• Enhanced partner performance by developing Free-to-Play strategies and sharing insights on category trends, improving partner success on Xbox.

Redmond, Washington, US

• As a Sr. Business Planner of In-Game Monetization for the Microsoft Store on Xbox, I drove the development and implementation of in-game monetization strategies and operations, focusing on Live Service games and the.
• Drove adoption of "traditional" Season Pass models across the gaming industry as a new product approach that drove increased player spend, engagement, and longer term player retention
• Drove double digit growth for 5 consecutive years in premium Virtual Currency & consumable products for Live Service games
• Advocated for and defined the strategic approach for Microsoft Store on Xbox with regard to complex evolutions in the gaming industry like "cross-progression," "cross-play," and our platform's approach to"loot boxes"

Redmond, Washington, US

• During my tenure as Sr. Business Planner for Microsoft Movies & TV, I played a pivotal role in formulating and executing go-to-market (GTM) strategies for Windows 10, securing executive buy-in for industry-disrupting.
• Spearheaded the successful launch of Microsoft Movies & TV service on Windows 10, directing all facets of GTM planning.
• Introduced innovative transmedia incentive marketing campaigns, marking a first in the industry and boosting revenue for collaborative partners.
• Cemented a stronger digital market position through strategic co-marketing agreements, achieving a measurable increase in market share.

Redmond, Washington, US

• As a Business Planner within In-Game Monetization for the Xbox Store, I executed extensive annual budgeting and ongoing financial performance analysis, solidifying our position as leaders in in-game monetization and.
• Advocated for the development of "Season Passes" in gaming, catalyzing industry-wide adoption and generating new revenue streams that positively impacted player engagement and satisfaction.
• Led the launch of Starter Packs and Add-On Trials on consoles, diversifying our product offerings and enhancing customer engagement while meaningfully impacting annual revenue growth for Xbox.
• Pioneered the evolution of Live Services, establishing new standards for in-game consumer experiences and monetization approaches on console.
• Conducted in-depth analyses of gaming trends to guide strategic content investments, significantly enhancing the in-store shopping experience for customers.

Redmond, Washington, US

• In my time as a Portfolio & Product Manager, I managed key partner relationships covering both marketing and overall business relationships with key Movie & TV partners across the industry, while also setting the.
• Drove the global expansion of Microsoft Movies & TV beyond the United States, managing the Go-to-market planning for expansion into Canada, UK, France, Germany, Italy, and Spain
• Developed and executed the first of its kind "Bringing it Home" coverage of San Diego's Comic-Con, partnering with Warner Bros to bring fan content (panels, celebrity interviews, and show floor) to Xbox fans around the.
• Managed the business to its first period of profitability through portfolio optimization, product improvements, and partner co-marketing opportunities

US

As a Case Manager for La Puente Home located in Alamosa, CO, I was tasked with two very different responsibilities as a volunteer with AmeriCorps:1) I was responsible for negotiating with landlords and utility companies on behalf of low income families in one of the poorest regions in the United States (Conejos & Costilla Counties, CO) in an effort to.

Bachelor Of Arts (Ba), Business/Managerial Economics

Education record