James Choe Email & Phone Number

Carlsbad, California, US

A platform for modern living. At Thoughtful, our vision is to be the trusted advocate for homeowners, simplifying their journey and empowering them to unlock the full potential of their greatest investment.

Scottsdale, Arizona, US

A subsidiary of Thoughtful Holdings, Inc. | All things trade, done better.

Washington DC, Washington DC, US

As a Member of the AI2030 Accelerator Board of Advisors, guide and mentor the evolution of responsible AI solutions, promoting industry adoption and accelerating innovation through strategic insights and partnerships.

Carlsbad, CA, US

Advisory | Ventures | Acquisitions | Design Studio - Idealism is core to how we invest, design, build and operate brands. We’re drawn to the hard work, and opportunities to collaborate with those who share the same principles.

Toronto, Ontario, CA

• Flora Growth Corp. is a cultivator, manufacturer and distributor of global cannabis products and brands. NASDAQ: FLGC// KEY HIGHLIGHTS
• Following the company’s IPO (NASDAQ: FLGC ) and acquisition of Vessel Brand, Inc., led M&A strategy and its consumer brands portfolio, the company’s largest revenue contributor
• Led acquisition of industry-leading brand, JustCBD, a $60M+ transaction to bolster U.S. infrastructure, company revenues and EBITDA performance
• Streamlined budgets, operational policy and efficiency, regulatory compliance and organizational workflows across its global operations

Carlsbad, California, US

Vessel® was acquired by Flora Growth Corp. (NASDAQ: FLGC) in November 2021.

Carlsbad, California, US

• A globally recognized, leading producer of premium consumer technology and accessories for the cannabis industry.// KEY HIGHLIGHTS
• Built a hypergrowth DTC brand in a highly-regulated environment; $0 to $7M in 3 years. Acquired over 200K customers and launched 100+ high-margin products
• Led to pivotal acquisition/exit for $30M in 2021 within 3 years of seed funding
• Authored and granted several U.S. design and utility patents
• Featured in Forbes, Entrepreneur, GQ, LA Times, USA Today, CNET, Clio Awards, Benzinga, thought leadership podcasts and panels

Phoenix, AZ, US

JAWKU Speed + Your iOS Device. The only wearable tech designed to get you fast.

Carlsbad, CA, US

• DRVN® Partners is a go-to-market, value accelerator team with decades of combined industry-leading vision and execution. Extensive experience growing early-stage companies and managing companies through significant.
• DRVN® was the incubator and founding team of Vessel (2018), acquired by Flora Growth Corp. (NASDAQ: FLGC) in November 2021.
• Designed and commercialized the largest cannabis portfolio in California in 2016 following state legalization; resulted in a merger agreement for $100M within 14 months of launch.
• Served as lead consultant to Los Angeles Football Club (LAFC) during inaugural season, on corporate sponsorship strategy, covering major properties including stadium naming rights, club sponsorship, and community.
• Served as lead consultant to AVP Beach Volleyball Tour on corporate sponsorship strategy and asset development, covering major properties, event activation
• Managed professional athlete clients (NFL, MLL and AVP Tour) on all marketing endeavors

Farmingdale, New York, US

Farmingdale, New York, US

GuardLab® is the emerging market leader in neuromuscular mouthguard technology with its forward-thinking utilization of 3D technologies. Official Mouthguard of the UFC.

Carlsbad, CA, US

• SKLZ® is the category pioneer, market leader in athletic performance and sport-specific training through a unique offering of innovative products, instructional content and programming.// KEY HIGHLIGHTS
• Direct report to CEO. Member of the SKLZ executive leadership and deal team; successfully secured growth equity investment in 2013
• Led initiatives on all major growth drivers from 2010-2012; positioning SKLZ as the leading training brand across all sports and grew revenue from $10MM to $75MM+ in 3 years
• Managed global retail and community marketing initiatives with Dick's Sporting Goods, Walmart, Target, Costco, Home Depot, Meijer, The Sports Authority, Academy Sports + Outdoors, etc.
• Forged strategic partnerships and alliances with EXOS (formerly Athletes’ Performance) which created a unique identity for the brand and a key point of differentiation in leading with education-first, U.S. Youth.
• Managed product development, licensing negotiation and management, brand development, digital content/creative, product marketing, experiential marketing and demand generation initiatives

• Specialize in strategic business development, retail marketing, brand, creative and athlete representation. Support numerous clients through entire marketing mix and the facilitation of strategic planning sessions.
• Served as Marketing Director to BOSU Fitness. Led the creative development and marketing campaign for its flagship product - the BOSU Balance Trainer, evolving brand positioning, visual language and go-to-market.
• Consultant to Jones New York, Alpinestars, Burton, Arai Helmets, SPY Optics, Yurbuds, SKLZ, K-Swiss, Talking Rain, MusclePharm, Velocity Sports Performance, Sycuan, Riddell, and others

• Specialize in recruiting collegiate and professional athletes to exclusive representation agreements.// KEY HIGHLIGHTS
• Managed 40+ athletes across the NFL, MLB, action sports and Olympic clients (Kerri Walsh, Phil Dalhausser, Todd Rogers, Jake Gibb and Sean Rosenthal) through the ‘08 Beijing Games
• Secured and activated endorsement deals with Topps, Upper Deck, Sage, Playoff/Donruss, Panini, Reebok, Nike, Under Armour, Red Bull, Volkswagen, Akadema, Ringor, Speedo, Sirius Satellite Radio, Dakine, 24 Hour Fitness.

Lead technical role in business development, market expansion and regional demand generation programs. Responsible for west coast expansion of its residential and commercial broadband services.

Bachelor Of Arts, Economics

Computer Science