James Choe Email and Phone Number
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BUILDING THE MOST THOUGHTFUL BRANDS, AND SUPPORTING FELLOW ENTREPRENEURS THAT AIM TO DELIVER THE REMARKABLE.People, design and community have been key pillars to strategy and execution throughout my 20+ year career as a serial entrepreneur. How we think as a collective drives everything we do. Assembling teams of contrarian thinkers creates opportunities to be innovative, to move assertively, with speed of execution as our competitive advantage, and builds a culture that makes our investment of time worthwhile. Proven leadership in building loyal, high-performance teams. At the core, a curious, passionate storyteller in constant pursuit of asking the right questions to create compelling experiences for the consumer. Obsessive in building and growing direct-to-consumer brands. 15+ years experience in deploying some of the largest global retail programs. A hands-on designer of brand and consumer product experiences. Absolute passion for startup, “skunkworks” and go-to-market. Strong M&A track record - building brands that become attractive acquisition targets within 3-5 years. Over 100 companies and brands supported to date. Developed and launched over 800+ products in nearly every category and industry. Track record for category creation, disruption and leadership. Experienced board director, officer and strategic advisor.
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Founder / CeoThoughtful Holdings Jan 2024 - PresentCarlsbad, California, UsA platform for modern living. At Thoughtful, our vision is to be the trusted advocate for homeowners, simplifying their journey and empowering them to unlock the full potential of their greatest investment.
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Founder / DirectorTradehaus™ May 2024 - PresentScottsdale, Arizona, UsA subsidiary of Thoughtful Holdings, Inc. | All things trade, done better. -
Advisor | Ai2030 AcceleratorAi 2030 Jan 2024 - PresentWashington Dc, Washington Dc, UsAs a Member of the AI2030 Accelerator Board of Advisors, guide and mentor the evolution of responsible AI solutions, promoting industry adoption and accelerating innovation through strategic insights and partnerships. -
Founder / Managing PartnerMavrics™ Jan 2021 - PresentCarlsbad, Ca, UsAdvisory | Ventures | Acquisitions | Design Studio - Idealism is core to how we invest, design, build and operate brands. We’re drawn to the hard work, and opportunities to collaborate with those who share the same principles. -
Chief Strategy OfficerFlora Growth (Flgc) Jan 2022 - Dec 2022Toronto, Ontario, CaFlora Growth Corp. is a cultivator, manufacturer and distributor of global cannabis products and brands. NASDAQ: FLGC// KEY HIGHLIGHTS• Following the company’s IPO (NASDAQ: FLGC ) and acquisition of Vessel Brand, Inc., led M&A strategy and its consumer brands portfolio, the company’s largest revenue contributor• Led acquisition of industry-leading brand, JustCBD, a $60M+ transaction to bolster U.S. infrastructure, company revenues and EBITDA performance• Streamlined budgets, operational policy and efficiency, regulatory compliance and organizational workflows across its global operations -
PresidentVessel ® Nov 2021 - Dec 2022Carlsbad, California, UsVessel® was acquired by Flora Growth Corp. (NASDAQ: FLGC) in November 2021. -
Founder / Ceo / ChairmanVessel ® Oct 2018 - Nov 2021Carlsbad, California, UsA globally recognized, leading producer of premium consumer technology and accessories for the cannabis industry.// KEY HIGHLIGHTS• Built a hypergrowth DTC brand in a highly-regulated environment; $0 to $7M in 3 years. Acquired over 200K customers and launched 100+ high-margin products• Led to pivotal acquisition/exit for $30M in 2021 within 3 years of seed funding• Authored and granted several U.S. design and utility patents• Featured in Forbes, Entrepreneur, GQ, LA Times, USA Today, CNET, Clio Awards, Benzinga, thought leadership podcasts and panels
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Strategic AdvisorJawku Jan 2016 - Dec 2019Phoenix, Az, UsJAWKU Speed + Your iOS Device. The only wearable tech designed to get you fast. -
Founder / Managing PartnerDrvn® Partners Jun 2015 - Dec 2019Carlsbad, Ca, UsDRVN® Partners is a go-to-market, value accelerator team with decades of combined industry-leading vision and execution. Extensive experience growing early-stage companies and managing companies through significant growth and positioning for M&A.// KEY HIGHLIGHTS• DRVN® was the incubator and founding team of Vessel (2018), acquired by Flora Growth Corp. (NASDAQ: FLGC) in November 2021.• Designed and commercialized the largest cannabis portfolio in California in 2016 following state legalization; resulted in a merger agreement for $100M within 14 months of launch.• Served as lead consultant to Los Angeles Football Club (LAFC) during inaugural season, on corporate sponsorship strategy, covering major properties including stadium naming rights, club sponsorship, and community programs• Served as lead consultant to AVP Beach Volleyball Tour on corporate sponsorship strategy and asset development, covering major properties, event activation • Managed professional athlete clients (NFL, MLL and AVP Tour) on all marketing endeavors -
Strategic AdvisorGuardlab Oct 2015 - Dec 2018Farmingdale, New York, Us -
Chief Strategy OfficerGuardlab Jun 2014 - Oct 2015Farmingdale, New York, UsGuardLab® is the emerging market leader in neuromuscular mouthguard technology with its forward-thinking utilization of 3D technologies. Official Mouthguard of the UFC.
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Vice President, Sports & Retail MarketingSklz Jan 2010 - Feb 2014Carlsbad, Ca, UsSKLZ® is the category pioneer, market leader in athletic performance and sport-specific training through a unique offering of innovative products, instructional content and programming.// KEY HIGHLIGHTS• Direct report to CEO. Member of the SKLZ executive leadership and deal team; successfully secured growth equity investment in 2013 • Led initiatives on all major growth drivers from 2010-2012; positioning SKLZ as the leading training brand across all sports and grew revenue from $10MM to $75MM+ in 3 years• Managed global retail and community marketing initiatives with Dick's Sporting Goods, Walmart, Target, Costco, Home Depot, Meijer, The Sports Authority, Academy Sports + Outdoors, etc.• Forged strategic partnerships and alliances with EXOS (formerly Athletes’ Performance) which created a unique identity for the brand and a key point of differentiation in leading with education-first, U.S. Youth Soccer, Little League, USSSA, Baseball Factory, U.S. Army All-American Bowl and National Combine, athlete/coach ambassadors and others further entrenching SKLZ as the leading brand at retail nationwide• Managed product development, licensing negotiation and management, brand development, digital content/creative, product marketing, experiential marketing and demand generation initiatives• Led the design and development of its 150,000 sq. ft. facility which featured the integration of the nation’s leading human performance authority (EXOS) -
Managing Partner / Head Of MarketingVamg Sep 2009 - Jan 2014Specialize in strategic business development, retail marketing, brand, creative and athlete representation. Support numerous clients through entire marketing mix and the facilitation of strategic planning sessions.• Served as Marketing Director to BOSU Fitness. Led the creative development and marketing campaign for its flagship product - the BOSU Balance Trainer, evolving brand positioning, visual language and go-to-market strategy and launch for the BOSU Bola Trainer• Consultant to Jones New York, Alpinestars, Burton, Arai Helmets, SPY Optics, Yurbuds, SKLZ, K-Swiss, Talking Rain, MusclePharm, Velocity Sports Performance, Sycuan, Riddell, and others
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Director Of MarketingMag | Morgan Advisory Group Sep 2006 - Aug 2009Specialize in recruiting collegiate and professional athletes to exclusive representation agreements.// KEY HIGHLIGHTS• Managed 40+ athletes across the NFL, MLB, action sports and Olympic clients (Kerri Walsh, Phil Dalhausser, Todd Rogers, Jake Gibb and Sean Rosenthal) through the ‘08 Beijing Games• Secured and activated endorsement deals with Topps, Upper Deck, Sage, Playoff/Donruss, Panini, Reebok, Nike, Under Armour, Red Bull, Volkswagen, Akadema, Ringor, Speedo, Sirius Satellite Radio, Dakine, 24 Hour Fitness, Lexus, Crocs, Cadillac, Farmer’s Insurance, Audi, Sideout, Lenovo, Oakley, Speedo, Circuit City, Best Buy, adidas, Bern Helmets, Thompson Hotels, Fleischmann’s Vinegar, Lumos/Kinesio Tape, EA Sports, Wilson, AT&T, Cytosport, and others
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Business Development / Network Engineer IiIsp Channel (A Subsidiary Of Softnet Systems, Inc.) Jan 1999 - May 2003Lead technical role in business development, market expansion and regional demand generation programs. Responsible for west coast expansion of its residential and commercial broadband services.
James Choe Skills
James Choe Education Details
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San Diego State UniversityEconomics -
Uc Santa BarbaraComputer Science
Frequently Asked Questions about James Choe
What company does James Choe work for?
James Choe works for Thoughtful Holdings
What is James Choe's role at the current company?
James Choe's current role is Founder | Executive, Board Director & Advisor | Startups and Go-To-Market.
What is James Choe's email address?
James Choe's email address is ga****@****and.com
What is James Choe's direct phone number?
James Choe's direct phone number is +176070*****
What schools did James Choe attend?
James Choe attended San Diego State University, Uc Santa Barbara.
What skills is James Choe known for?
James Choe has skills like Leadership, Product Marketing, E Commerce, Visual Merchandising, Strategic Partnerships, Sports, Executive Management, Brand Development, Online Marketing, Industrial Design, Retail, Sporting Goods.
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