James Finlay Email & Phone Number

San Francisco, Ca, Us

Redwood City, Ca, Us

My team focuses on aligning and driving digital adoption and retention initiatives across the combined GTM playbook. Across web surfaces, community, customer engagement and education, we are focused on product adoption and customer LTV from sign-up through cancellation. In addition, we are driving the standardization and execution of metadata (and subsequent content Information architecture) to align cross surface experiences and build programmatic, automated adoption and engagement experiences across support surfaces.In Q3 these combined efforts resulted in a "Blow our Customer's Mind award". Box's quarterly award for outstanding impact to the customer experience.

San Jose, Ca, Us

Adobe Learn is the bedrock of Adobe's Creative Cloud engagement strategy. It's the first experience a new user has with our tools; it sparks idle users back into creating; and it's how veteran artists and designers continuously refine their craft. Together, our team of Experience and Instructional Designers, Product Managers, and Content Strategists drive a customer experience that impacts nearly 2M customers a week. We actively build test and iterate across core user journeys to increase product usage and retention for the Creative Cloud's B2C and B2B markets.

San Jose, Ca, Us

The Engagement Team (in partnership with Product Growth) was set up to drive segmentation, prioritization and build the roadmap for individual growth squads to act upon. We built internal tooling and systems to drive testing velocity, customer listening programs, and logic models that could be deployed across our customer personalization engine. As the first hire to the team, I worked on establishing our cross-functional working model and prioritization frameworks for how Adobe would approach customer journey optimization for the Creative Cloud. Something I was particularly proud of: I developed and scaled a customer intercept program that (in conjunction with Lifecycle Marketing and our NLP analytics team) was utilized by over 40 product and product marketing teams. It identified key points of success for numerous customer onboarding journeys and delivered VOC insights at the point of failure. These insights helped increase the quality and velocity of our growth squad testing.

San Jose, Ca, Us

Responsible for increasing market share, product adoption and net retention for Adobe's global student market.Working with one of the best teams in the world, helping young creatives share their vision and perspective with their communities and beyond,

Manage all go-to-market, go-to-sales, and strategic marketing decisions for a combined portfolio of over $40 Million in annual revenue Drive cross-functional efforts around creation and execution of strategic marketing plans, resulting in increased market share, digital penetration, and product activationCultivate critical thinking and quantitative skills team-wide by developing scalable tools and a data first culture to enable valid and reliable outcome reporting and nimble mid-campaign adjustmentsDevelop and launch new products utilizing complete customer journey mapping and multi-stage integrated campaignsHave fun and share the power of education and being unstoppable with the world Member of cross-functional national product training meeting and cultural ambassador program to San Francisco Office, duties include event planning and hosting internal podcast program Multiple Bravo Award Winner for "Utilizing Focus, Collaboration, and Speed to go above and beyond".

Buffalo, New York, Us

See project section below for a list of projects and clients. (Non-concurrent)

Buffalo, Ny, Us

Waltham, Ma, Us

Responsible for providing comprehensive launch plan for portfolio-wide product improvement. Ultimately crafting a product go/no-go recommendation with customer adoption timeline and performance/sales targets and first adoption strategy.- Provided product positioning statements and Delivered product launch and update recommendations along with product positioning statements as part of a cross-functional project team- Created numerous revenue forecast models (# customers, market share etc.) to assess the financial viability of new product launch.- Designed, deployed and analyzed VOC surveys and priority customer focus groups to define customer product needs.- Presented interim and project close outcomes and recommendations to global portfolio management team.

Albany, Ny, Us

Conducted consumer feedback sessions for multiple personal use products. Involved in organization experiment and feedback sessions, data analysis and tailoring of results for presentation.Responsible for participant tracking, data cleaning, and collection. Worked with team to establish data collection standards for future analysis and publication.Maintained facility scheduling for several project teams and provided checkpoint feedback for grant reporting organizations.Provided recommendations for an overhaul of information management systems while maintaining regulations compliance.(RA) Research Assistant as part of graduate studies work

Helped grow the product from ideation to a nationwide company with courses from Michigan to California.Responsible for creation of marketing materials, managing both content and sales communications and developing and executing overall marketing strategy.Cultivated cross-functional partnerships with championship level courses, PGA tour sponsors, and thought-leaders in course design and golf course management.

Master Of Business Administration (Mba), Marketing/Marketing Management

Master Of Arts (M.A.), Communication

Retention And Engagement Deep Dive, Product Growth

Bachelor'S Degree, Psychology-Bio

Military And Strategic Leadership