James Chen is a US-Australian entrepreneur, author and speaker with over 30 years’ experience in the AV industry. James has dedicated his career to creating a connected world that works. At Kordz, a multi-award-winning cable manufacturer, he is managing director and lead product designer of Kordz’ professional-grade connectivity solutions designed for systems technicians. Working closely with industry and technology leaders, the range is engineered to be robust, fast and effective and help integrators push the boundaries of audio-visual experience.James is a technology enthusiast passionate about the way it can serve humanity. He constantly seeks to expand his knowledge, which led him to recently complete his study of artificial intelligence and blockchain technology at MIT. He enjoys sharing his expertise and regularly authors and presents on topics such tech trends in AV installation and how to design for the human-technology interface. James champions ‘Predictable Reliability’, a concept he created to define integrity in intelligent system design by predicting and engineering to prevent failure. For James, Predictable Reliability is a constant practice and way of life, extending beyond technology into behaviour, method, systems, products, people and business. James is serving on the CEDIA Board of Directors and for many years, he has served as a volunteer contributing to our industry. These include CEDIA’s Technology Council, Technical Education Committee, Governance Committee and Certification Commission, which creates industry accredited certification to ANSI and ISO/IEC 17024 standards for Professional Systems Technicians. He is also currently part of the RP23 video standards working group, and in 2023, was awarded the honour of CEDIA Fellow.When he’s not dreaming up new products, James is an avid musician, photographer, foodie, people person and world traveller. Visit kordz.com for more information.