Leveraged deep application knowledge to create content and sales tools for electronics engineers published through social media, trade articles, sales tools, and videos. Contracted clients are in the test & measurement, components, contract manufacturing, and distribution spaces.Self-published content to baldengineer.com and YouTube Channel AddOhms.

Contributing author covering the latest electronics engineering news ranging from brand new microcontrollers to unique hardware add-ons for retro computers. Published over 350 original articles covering New Production Introductions from NXP, Microchip, Arduino, Raspberry Pi, Nordic Semiconductor, Espressif Systems, and many others.

Content creator from start to finish "Workbench Wednesdays" on the element14 YouTube channel. A show that covers general electronics, measurements, and equipment reviews. Videos target electronics engineers in automotive, industrial, embedded, and power conversion market segments. Some topics required designing and building demo boards to help explain topics concisely.

Responsible for all product marketing activities for Oscilloscope products in the United States and Canada. Using my deep technical marketing skills and oscilloscope experience to maximize regional sales by creating sales tools, engaging content, and messaging with a focus on customer's applications.

Building the sharpest team in the industry that can explain to customers why our products are better than the competition. Positioning how a commodity is better-by-design in every regional market is a tough but ridiculously fun challenge. We answer the most critical design engineer's question: ”Can I use *this* part in my application?"

FAE supporting the Western United States for aluminum, tantalum, ceramic, and film based custom capacitor solutions. Supported industries include Alternative Energy, Automotive, Consumer, Industrial, and Military customers. Provided pre-sales engineer and application consulting on capacitor technologies to engineers from entry level to 25+ Year engineering veterans. Generated technical marketing materials such as trade journal articles and application notes. Consulted with Quality teams and customers when evaluating failure analysis reports. Saved a $1mil deal by co-developing a custom burn-in fixture which was used as part of the customer's production process.

Promoted to create new product proposals and bring detailed customer and application knowledge to both marketing and R&D departments. Develop long-term business plans and product roadmap materials. Build and maintain relationships with vendors and key customers worldwide. Create training materials, competitive reviews, customer research reports, and outbound customer presentations.+ Co-led new product launch for product generating $100M in annual revenue.+ Saved $10M in revenue by diagnosing and eliminating design flaw prior to product launch.+ Increased sales by developing procedures for responding to customers' primary concerns.

Provided pre- and post-sales technical support to Fortune 500 customers in South Texas region. Mentored sales team of four employees and led weekly conference calls. Managed six major accounts: IBM, Dell, HP, Freescale / Motorola, AMD, and Intel-Austin. Authored and delivered technical papers in Agilent-sponsored seminars. Facilitated information sharing by creating internal Wiki for account executive team. Built trusting customer relationships to increase sales, retain key customers, and generate referrals.+ Built team from one to five employees in fastest growing region nationwide.+ Grew annual sales by identifying opportunities within competitive strongholds.+ Improved local market share by 50%.+ Reduced national discounts by training peers on positioning value over price.