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Freelance strategic marketing director for growing hospitality brands. I specialise in helping restaurants, pubs, bars and cafes grow sales, acquire new customers and drive visit frequency by optimising their guest experience every step of the journey across four key services:1. Research & Insight2. Data & CRM3. Loyalty & Retention4. Launches & Campaigns What can it deliverPrevious results from past clients: - £4.5k net sales per site, per week driven by automated marketing- £1.6m in incremental sales p/a from booking widget optimisation - £1m in sales tracked to campaign email marketing across 4 venues p/a- 200% increae in online booking conversions from your website- 33 months out of 35 months in LFL sales growth- 60% increase in secondary revuew streams including gift cardsHow do I achieve thisMy approach is as simple as A-B-C. Grow Awareness. Influence Behaviour. Drive Conversions.I work with you to audit every step of your current guest journey, from pre-visit to in-visit and post-visit. I analyse and audit your guest data to understand their behaviours and to help develop a strategy to drive growth through optimisation and tactical execution.From how customers first find you, to how they interact with your brand, how they book, their in venue experience and how you get them to return and recommend over and over again.
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Marketing ConsultantThe AlchemistSheffield, Gb
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Freelance Marketing ConsultantGuestwise Oct 2024 - Present -
Freelance Marketing ConsultantFeed It Back Aug 2024 - Present -
Freelance Marketing ConsultantHospitality Marketer Jul 2024 - PresentFreelance strategic marketing director for growing hospitality businesses.Helping hospitality businesses drive data collection, commercial return and guest experience every step of the journey - from discovery and booking to loyalty and retention. Get more customers, spending more money, more often.My services focus around 4 key areas of expertise:1. Research & Insight2. Data & CRM3. Loyalty & Retention4. Launches & Campaigns -
Freelance Marketing ConsultantEast Coast Concepts Jul 2024 - Present -
Sales & Marketing DirectorEast Coast Concepts Nov 2021 - Jul 2024Full sales and marketing oversight, strategy and delivery for two hospitality groups as well as consultancy support for a further two brands with locations throughout the UK. Managing a small but powerful team and a number of external agencies across web, social, design and print.- Implemented a fully integrated, loyalty based CRM email marketing 'club' delivering over £1m in fully trackable sales in it's first year across 4 venues - Launched brand new websites across both brands delivering a near 100% increase in organic traffic- Spearheaded a 'guest first' approach collecting personalised profile notes for over 50% of all reservationsCovers everything from weekly sales forecasting and reports, to group-wide marketing strategy, concept development and Board level reporting.
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Freelance Marketing ConsultantVinoteca Aug 2024 - Oct 2024 -
Sales & Marketing DirectorRichoux Aug 2022 - Jul 2024Providing marketing support for a single site in London.Implementing CRM and email marketing.Booking widget optimisation.Menu and competitor pricing analysis.Turning around a site that was losing money every week to making money every week before the lease to the site was lost. -
Head Of MarketingEgo Mediterranean Restaurants Jan 2017 - Nov 2021NationwideEgo is a group of Mediterranean inspired restaurants & pubs recently purchased by Mitchells & Butlers. As Head of Marketing I was responsible for the entire digital and in-store customer experience, from initial acquisition to understanding behaviour, conversion and retention to ultimately drive LFL growth.- 33 out of 35 months in LFL sales growth to Feb 2020 (when Covid hit)- 260% increase in CRM database size with circa 500k opted-in contacts- Email open rates rose from 18% to 29% and CTR increase from 4% to 11%- Online booking goal conversion increased from 3% to 9%- 56% of 40,000 online reviews achieving 5-star rating (Google & TripAdvisor)I led the way in a huge change project following a rebrand of the business and opened 12 restaurants in 3 years. This not only included a rebrand of the business, covering all customer-facing marketing, both digital and in-print, but also the delivery of a new booking platform, CRM and loyalty system, WiFi guest analytics, digital gift vouchers and takeaway. -
Head Of InsightAirship Jul 2016 - Dec 2016Sheffield, United KingdomAirship are digital customer experience specialists for the hospitality industry. The custom built CRM engine integrates with online bookings, WiFi providers, loyalty platforms, customer feedback and many more digital platforms to help create 1:1 conversations with our clients customer base. Airship helps hospitality businesses grow their database, understand their behaviour, communicate with them on a personal level and track a clear R.O.I.As Head of Insight, my role was to analyse, interpret and understand all the data and information to help develop more targeted, clearer and ultimately more successful marketing strategies for our clients. Key clients included Cote Restaurants, Walkabout, Revolution Bars and Novus Leisure. -
Head Of Commercial & MarketingWellington Hospitality Group Apr 2014 - Jun 2016Wellington & Wairarapa, New ZealandMy overall objective was to strive for excellence in everything we do. From improving 'business as usual' processes and systems to finding and developing new opportunities for the company to grow, my responsibilities include:- Overall strategic direction of all marketing- Driving a company culture that inspires, innovates and has hospitality at the heart- Strategic growth through M&A, site analysis, business planning and new concept development- Creation of a 'best in class', fully accredited and nationally recognised internal training programme- Setting annual budgets, financial modelling and risk management- Managing an annual marketing budget of $100k- Managing ongoing commercial relationships with key suppliers and stakeholders -
Marketing Account ManagerElliotts Sep 2012 - Mar 2014Milton Keynes, United KingdomElliotts are the UK's leading marketing and communications agency specialising in the leisure, hospitality and travel sector. As a Marketing Account Manager my role was to research, analyse, measure and deliver strategic recommendations for my clients. During my time at Elliotts I project managed work for clients including Sodexo, Wagamama, Mitchells and Butlers, Spirit Pub Company, Brakes, Fullers, Pret a Manger, Enterprise Inns, Innocent, Marston's, InterContinental Hotels Group, Eds Easy Diner, Cote, Centre Parcs, ASK, Carluccio's, Novus Leisure, 7 Day Catering, Revolution, Peyton & Byrne and many more.The main aim of my work was to increase awareness, generate trial, drive footfall, increase spend per head and inspire loyalty for my client's brands by:1. Analysing market, consumer and operator insight and research2. Developing multi-platform, profit driven strategies from that insight3. Implementing those strategies4. Delivering and measuring results -
Management ConsultantCoverpoint Catering Consultancy Apr 2011 - Sep 2012Reading, United KingdomI worked as a Management Consultant on a wide variety of foodservice and retail projects throughout the world, including Dubai, Europe and the UK.My projects included- Commercial real estate and shopping centre consultancy: Land Securities, Inter IKEA Group, Unibail-Rodamco, The Al-Futtaim Group- Tender and contract management: Peyton & Byrne, Lexington, Compass, Harrods- Concept, brand and menu development: SKY, Corbin and King- Site analysis, business planning and risk management: dindin kitchen, Joov
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Media Sales ExecutiveNewsquest Nov 2010 - Apr 2011Warrington, United KingdomSales Executive for one of the largest regional newspaper distributors in the UK. I worked on new business development, advert design and account management for a number of top clients across the North-West.I successfully achieved my targets month on month, and after 3 months was promoted to a Field Sales Executive. -
Assistant ManagerWhirlow Hall Farm Oct 2009 - Apr 2010Sheffield, United KingdomAs Assistant Manager my day-to-day role included selling, serving, cooking, cashing up, stock control and team management. Additional managerial duties included training, marketing, strategic direction, budgeting, forecasting and product and menu development. During my period as Assistant Manager, sales increased by 20% on the previous year through effective up-selling, staff training and marketing.
James Mobbs Skills
James Mobbs Education Details
Frequently Asked Questions about James Mobbs
What company does James Mobbs work for?
James Mobbs works for The Alchemist
What is James Mobbs's role at the current company?
James Mobbs's current role is Marketing Consultant.
What is James Mobbs's email address?
James Mobbs's email address is ja****@****l.co.uk
What is James Mobbs's direct phone number?
James Mobbs's direct phone number is +64449*****
What schools did James Mobbs attend?
James Mobbs attended University Of Birmingham, The University Of Birmingham.
What are some of James Mobbs's interests?
James Mobbs has interest in Snowboarding, Music, Hockey, Food, Travel, Animal Welfare, Film.
What skills is James Mobbs known for?
James Mobbs has skills like Strategy, Account Management, New Business Development, Marketing, Brand Development, Management, Event Management, Marketing Strategy, Integrated Marketing, Business Strategy, Business Development, Budgeting.
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