James Coles, Mba Email & Phone Number

Vancouver, British Columbia, Ca

Vevey, Ch

In this executive sales and marketing position, I both negotiated and continue to lead the transitional service agreement (TSA) after Starbucks acquisition, building well-aligned sales and marketing teams with the evolving B2B sales plans and decisions. My leadership focus remains trained on developing and executing a marketing and sales plan to increase brand awareness – and championing improvement changes – to support the shifting consumer journey. In addition to establishing sales and marketing goals and directing marketing campaign initiatives, I oversee national account activities and the marketing division. I focus on driving the achievement of assigned targets and profitable sales volume. My work involves the management of a sales and marketing team for 2 brands and the development of a marketing budget.SALES & MARKETING STRATEGY – LEADERSHIP – RESULTS:✔ As a member of the management team developed and refined strategic sales and marketing plan and provided insights on business partnerships to help achieve or exceed established corporate revenue goals.✔ Evoked digital transformation to increase awareness and propel sales, implementing and directing business improvements to maximize the divisional contribution of digital technology and media.✔ Increased marketing qualified leads 200%, planning and executing a digital plan to grow total and digital market share. Utilized various platforms and technologies to manage pipeline and improve data tracking.✔ Improved team productivity, morale, and performance by developing strategic marketing plan as a team, clarifying goals and roles to improve cohesion and accountability. ✔ Leveraged digital distribution channels to launch new product within B2B channels, which generated fastest revenue for any new product launch.

Seattle, Wa, Us

Here, I was called upon to turnaround an underperforming sales team by initiating and implementing strategic change improvements and developing an annual operating plan for Western Canada. I integrated 2 new divisions into my oversight, guiding a 12-person sales team through transition with dedicated training and mentoring. I also managed extremely complex sales cycles worth millions of dollars and negotiated master licensing agreements. SALES & MARKETING STRATEGY – LEADERSHIP – RESULTS:✔ Restructured sales team into a high-performance group, aligning skills with tasks and providing training and tools necessary to boost performance. Mentored 1 low performer into measurable improvement within 3 months. ✔ Reduced operating income 26% YOY by developing key performance metrics and dashboards to focus sales organization on performance drivers. Boosted growth mindset scores 50% in 10 months.✔ Reidentified buying channels and created aligned messaging and value matrix for unique targets, improving new leads 10%. ✔ Reduced long sales cycles to boost overall revenue, shifting sales approach from consultative selling to customer-centric, needs-based selling. ✔ Finalized 10-year, multimillion-dollar license contract, with 30 locations, within 3 months. Assumed oversight and negotiations after 8 months of non-productive results. Developed key relationships with account executives to build trust and close contract.

Seattle, Wa, Us

After being promoted for the third time in 4 years, I stepped in to manage national accounts with annual revenues of over $10M, building ad fostering executive-level relationships to ensure long-term account value. I developed and delivered business reviews, proposals, presentations, and negotiated national account agreements and contracts. I also mentored field partners and directed new program implementation and national account rollouts. Supervised a team of 6.SALES STRATEGY – LEADERSHIP – RESULTS:✔ Stabilized department’s bottom-line, achieving controllable costs $800K under budget and increase. ✔ Increased YOY sales 8%, signing 3 national deals for 3- to 5-year terms. ✔ Turned around declining sales of 2nd largest client, developing new programs to support the operations group and drive up in-store sales.

Seattle, Wa, Us

Oversaw over $8M in annual revenues.Managed P&L generated from over 200 customers served by six Territory and Account Managers. Developed and executed annual operating plan (AOP), marketing plan and performed business development functions. Introduced customer service process improvements, evaluated performance, identified variances and ensured resolution of client issues. Planned and managed departmental processes and practices aligned with company business goals and objectives. Managed six employees, all sales training and development and consulted on day-to-day operations and special projects. • Led the development of new target account plans by direct reports in conjunction with distributors, closed qualified leads and achieved new account goals.• Overachieved $8.4M target by $700K in one year.• Increased distributed sales (SYSCO’S AND GFS) from 75% TO 83% in one year• Increased FSM segment revenue by 16% YOY.• Transformed low performer into consistent top performer within three months. • Replaced one low performer with ongoing high achiever.

Seattle, Wa, Us

Developed, presented, and negotiated recommended products, equipment and marketing solution while ensuring maintenance of brand, profitability and account guardrail standards. Managed and participated in effective communication, training and relationship development with distributor representatives (Sysco and GFS) that included sales meetings and joint call training. Developed relationships with key decision-makers. Evaluated customer objectives and provides solutions to generate add-on sales and profits. Conducted strategic business reviews with key accounts. • Increased sales by 44% YoY in first year that equated to over $125,000 in new revenue. • In FY 2011, Established 12 partnerships against a target of seven and on-boarded 40% Best Western properties against a target of 25%.• Won BC Place for Seattle’s Best Coffee brand by preparing winning response to RFQ.

Seattle, Wa, Us

Developed and managed recruiter relationships. Mentored and led junior recruiting and staffing professionals. Ensured that the hiring process complied with Starbucks policies and applicable employment laws and regulations. Conducted performance reviews for six HR professionals. • Developed strategies to meet all staffing needs.• Managed team that won recognition as one of Canada’s Top 50 Best Workplaces. • Devised no-cost strategy that motivated low-achieving team to hit targets. • Developed workshops and team specific development materials that are still used today.• Successfully launched virtual job try out (applicant assessment tool) for Canada.

Seattle, Wa, Us

Developed and managed customer base of over 200 clients. Built strong long-term accounts with executive levels personnel. Delivered business reviews, including performance measures, trend analysis and strategic planning with accounts. Consult with clients after placement to ensure right applicant placement and provide on-going support. Negotiated contract agreements. Developed proposals (RFP’s) and delivered presentations to client group. Implemented key customer initiatives (candidate match form). Grew business by 18% year over year – sales in excess of $400,000

Denver, Co, Us

Contributed to the financial success of a first-class resort bar and restaurant.Assisted with employee training, development, and services. Conducted employee evaluations.Worked hand-in-hand with food & beverage managers to post positions.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Business Administration