James Colistra

James Colistra Email and Phone Number

Founder and Principal @ Wonderfish
Cedar Grove, NJ, US
James Colistra's Location
Cedar Grove, New Jersey, United States, United States
About James Colistra

I believe in the power of a good story. My job is to help Sticker Mule tell its own stories through earned media. Also assisting with creator partnerships for our Sticker Mule Stores. My career spans nearly twenty years, ten of them were spent at Forbes, where I developed innovative client pitches and brought to market groundbreaking programs.Career Highlights:Implemented automation and redesigned the proposal process at Forbes while working with Smartsheet to integrate Salesforce and Slack, resulting in streamlined operations and significant time savings.Initiated the development of a custom large language model with the Chief Information Officer and Chief Data Officer at Forbes.Collaborated with the Chief Content Officer at Forbes to develop a marketing strategy that drove significant sponsorship growth for Forbes' event-led editorial franchises (including Forbes 30 Under 30).Served as lead of the Forbes Centennial Steering Committee in 2017, overseeing sales enablement, logo and tagline development, red-carpet event sponsorships, social impact programs, and employee engagement.Led the successful launch of the Under 30 Summit at Forbes in Philadelphia in 2014, transforming it into a major revenue-generating franchise.Developed a winning pitch to secure a multi-million-dollar deal at Forbes for the Aviram Awards, an annual competition organized by the Aviram Foundation featuring a $500K grand prize.

James Colistra's Current Company Details
Wonderfish

Wonderfish

View
Founder and Principal
Cedar Grove, NJ, US
Website:
wonderfish.xyz
Employees:
4
James Colistra Work Experience Details
  • Wonderfish
    Founder And Principal
    Wonderfish
    Cedar Grove, Nj, Us
  • Sticker Mule
    Director Of Public Relations
    Sticker Mule Jul 2024 - Present
    Worldwide, Us
    Accelerate the growth of a kick ass company by developing and executing PR strategy, story positioning, corporate messaging, and creator partnerships.
  • Wonderfish
    Founder & Principal
    Wonderfish Feb 2024 - Present
    Provide strategic press outreach to secure media coverage in top media publications, enhancing brand visibility, driving lead generation, and boosting brand awareness for growing brands.
  • Forbes
    Executive Director, Integrated Partnership Marketing
    Forbes Jun 2019 - Feb 2024
    Jersey City, Nj, Us
    Led a team of integrated marketing specialists, driving $200M in revenue by pitching and packaging custom advertising programs to top brands across verticals such as enterprise tech, finance, auto, and spirits. Directed day-to-day RFP processes, ensuring alignment with client objectives while overseeing deadlines, spearheading vital cross-departmental projects, and reporting to the Group Vice President.Utilized data-driven insights to inform and shape cross-platform storytelling strategies across digital, print, video, live events, and social channels.Mentored mid-level marketers in the US and Europe, fostering their growth and promoting a culture of creativity, continuous learning, and innovative experimentation.Contributed to the growth and diversification of revenue streams by partnering with growth and product departments to develop strategies for innovative products such as Forbes Vetted and premium profiles.Worked directly with clients, actively participating in meetings, addressing client inquiries, and partnering with various vendors to pioneer new marketing strategies.
  • Forbes
    Director Of Integrated Marketing
    Forbes Dec 2017 - Jul 2019
    Jersey City, Nj, Us
    Drove collaborative efforts with editorial, sales, design, product, ad operations, and analytics teams to develop and deliver viable proposals and marketing materials.
  • Forbes
    Director Of Marketing, Forbeslive
    Forbes Jan 2017 - Dec 2017
    Jersey City, Nj, Us
    Headed up the marketing for Forbes’ live event business.Highlight: Led the strategy for the biggest event in Forbes’ history— our centennial anniversary, including sales enablement, logo and tagline, storytelling, sponsorships for the red carpet event, social impact, employee participation and advocacy.
  • Forbes
    Associate Director Of Integrated Marketing
    Forbes May 2014 - Dec 2016
    Jersey City, Nj, Us
    Highlight: Created marketing plan to launch the first ever Under 30 Summit in Philadelphia, served as the marketing lead for the annual event and Under 30 list, which became the largest and most profitable franchise in Forbes history.Highlight: Worked with CMO to develop marketing plan to launch the Forbes Shook Top Advisor event and list franchise, served as the marketing lead.
  • Psfk
    Freelance Consultant
    Psfk 2013 - 2014
    Brooklyn, Ny, Us
    Championed thought leadership initiatives for brands such as Google, Intel, and Toyota through trend insight reports, branded editorial content, coordinated display advertising, and managed content syndication.
  • Robb Report (Curtco Media)
    Marketing Manager
    Robb Report (Curtco Media) 2013 - 2013
    Los Angeles, Ca, Us
    Developed integrated solutions for leading luxury brand advertising partners, oversaw the redesign of the RFP process, and managed responses from inception to completion.
  • The Economist
    Marketing Manager
    The Economist 2011 - 2013
    London, London, Gb
    Held three separate positions within The Economist Group:Manager, Research and Insights• Interpreted and communicated qualitative and quantitative audience research to support Ad Sales • Connected insights across a variety of sources to create a powerful and presentable audience story • Monitored market trends and advertiser activity within competitive landscape and presented findings to sales Marketing Manager, Integrated Marketing• Executed breakthrough solutions that solved our clients marketing challenges in an innovative way by using the full range of the Economist Group’s resources• Worked closely with the sales, content marketing, digital, and events teams, to employ a range of sources to identify clients challenges and unique insights that become the foundation of an integrated marketing solutionMarketing Manager, Ideas People Media• Managed the global marketing strategies and growth of a new digital ad network within the Group • Positioned the brand to advertisers through sales presentations, social media, and email marketing • Conducted primary research to demonstrate audience reach and composition • Developed new advertising opportunities and offerings for potential clients
  • Brand Strategeek
    Marketing Consultant
    Brand Strategeek 2010 - 2011
  • Noteworthy
    Sales And Marketing Manager, Effective Promotions
    Noteworthy 2007 - 2009
    Amsterdam, Ny, Us

James Colistra Skills

Integrated Marketing Marketing Communications Marketing Market Research Marketing Strategy Strategy Creative Direction Online Marketing Social Media Marketing Brand Management Public Relations Digital Marketing Comscore Nielsen Market Analysis Advertising Social Media Kantar Telmar Email Marketing Digital Strategy Digital Media Online Advertising Creative Strategy

James Colistra Education Details

  • Loyola University Maryland
    Loyola University Maryland
    Minor: Marketing
  • Miami Ad School
    Miami Ad School
    Bootcamp For Account Planners
  • Albany Academy
    Albany Academy
    High School Diploma
  • The University Of Auckland
    The University Of Auckland
    Semester Abroad

Frequently Asked Questions about James Colistra

What company does James Colistra work for?

James Colistra works for Wonderfish

What is James Colistra's role at the current company?

James Colistra's current role is Founder and Principal.

What is James Colistra's email address?

James Colistra's email address is ja****@****ail.com

What is James Colistra's direct phone number?

James Colistra's direct phone number is +197384*****

What schools did James Colistra attend?

James Colistra attended Loyola University Maryland, Miami Ad School, Albany Academy, The University Of Auckland.

What are some of James Colistra's interests?

James Colistra has interest in Nature, Popular Culture, The Innovation Of Advertising, Sports, Food, Neuromarketing, Human Behavior.

What skills is James Colistra known for?

James Colistra has skills like Integrated Marketing, Marketing Communications, Marketing, Market Research, Marketing Strategy, Strategy, Creative Direction, Online Marketing, Social Media Marketing, Brand Management, Public Relations, Digital Marketing.

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