General Manager Of Marketing
Elevated to General Manager Marketing in 2018, contributing significantly to the department's strategic direction and operational success. Drove substantial revenue growth through targeted marketing initiatives in Japan, Korea, and Europe. Developed team capabilities in complex deal valuation, focusing on arbitrage and post-deal optimization, resulting in consistently profitable outcomes. Successfully expanded thermal and metallurgical coal sales in key markets through strategic relationship building and market intelligence. Implemented "Real Option Analysis, enhancing production optimisation across various mining assets. This initiative was recognized company-wide for its innovation and impact. My role also extended to spearheading the conceptualization and development of an in-house, customizable Trading, Logistics, and Risk Management system. This system, supporting a significant volume of our coal production business, has been a cornerstone in our strategic optimization successes, showcasing our commitment to innovation and excellence in the coal industry.