Senior music industry executive and former Head of Sync & Creative Licensing at Sony Music Publishing with extensive experience working for both major and independent music and media companies including Sony, Locomotion Music Publishing, Music Sales (Wise Music), Grand Central Studios, Saatchi & Saatchi, Revolution Films and MTV. Deep understanding of music industry rights, processes, collection societies/ PROs, creative services and systems having worked at the forefront of publishing and sync for over 20 years, collaborating with some of the most iconic songwriters, artists and catalogues in music. Skilled in all areas of sync including negotiation, licensing, creative, marketing, strategy and business development. Member of the Sony Senior Executive Committee responsible for developing the new company strategy, post- merger with EMI Music Publishing.Brokered numerous high profile campaigns for blue chip brands including Nike, Adidas, Audi, M&S, Hugo Boss, BT and two John Lewis Christmas campaigns, featuring “Half The World Away” by Noel Gallagher and “Golden Slumbers” by John Lennon and Paul McCartney.Experienced industry speaker and panelist - The Great Escape, Where's The Music, Confetti Media, The MPA (Music Publishers Association), Music Publishers Canada, Music x Media Finland, BIMM, IMSTA Festa, The School of Music Business and Dublin Tech Summit.